Jonathan Cook

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Ritual and the Productive Community

<i>Ryan Tanaka is a musician, writer, programmer and product manager living in the Los Angeles area. For every article that he writes, Ryan also</i> …

'Journey' As Ritual

I have made this crossing over glittering sand nearly a dozen times, but this time is different. Two years ago to the day, Thatgamecompany released</i> …

The New Doctor’s Regeneration

If asked to name one myth of our time that embodies the spirit of ritual as it is manifested in our culture, I would choose Doctor Who.<p>I think of the …

Rachel Wagner - Godwired: Religion, Ritual and Virtual Reality

All-Consuming Rituals: Materialism and Baby Showers

A tasteful baby shower table setting (image zAppledot)<p>This week it was confirmed that the Duchess of Cambridge will have Buckingham Palace’s first …

Does It Matter What Type Of Ritual We Use In Marketing?

Aspects of ritual behavior have always been present in marketing, but the concept of consciously designing ritual processes to enhance the ...

The Marks Of Ritual

When animals undergo metamorphosis, there is no doubt about their transformation. A pollywog that turns into a frog will never be mistaken for a …

Cooler Insights: Create Your Own Marketing Rites and Rituals

What do cultural festivals, anniversaries, and special days (Mother's Day, Teacher's Day) have in common?<p>Well, beyond the festive buzz, there will …

From Attitude To Intent To Behavior Through Ritual

In consumer psychology, researchers are careful to distinguish between attitude, intent, and behavior. Marketers work to move consumers from …

The Elements Of Fast Food Rituals Need An Update

When, in 1978, Conrad Kottak wrote a quick article for Natural History Magazine on the possibility of ritual aspects to the success of the...

Adding Ritual To The Mythology of Marketing

When people think of marketing, what immediately comes to mind is advertising: The creation of messages in the attempt to persuade potential …

Marketing

The Start Of A Ritual Marketing Topic - Questions of Ritual Marketing - Quora

Although intelligent and insightful marketers have always improvised campaigns utilizing the power of rituals, working from remnants of preserved …

The Nine Elements Of Ritual

In order to understand how to apply ritual in the context of marketing, we first need to understand the basics of how ritual works. One way...

Jonathan – Jonathan Cook – Research and RItuals

Rituals Of Hair

There are those who follow the anthropological line from the mid 20th century, declaring that rituals are to be found in other cultures, but...

Anthropology Inc.

Forget online surveys and dinnertime robo-calls. A consulting firm called ReD is at the forefront of a new trend in market research, treating the everyday lives of consumers as a subject worthy of social-science scrutiny. On behalf of its corporate clients, ReD will uncover your deepest needs, …

Peroni Passagio

PERONI IS AN ITALIAN BEER THAT TAKES PRIDE IN ITS HERITAGE AND STYLE.<p>HOW DO WE CREATE AN IN-VENUE ACTIVATION THAT WILL DRIVE CONSUMER ENGAGEMENT AND …

Ritual reduces life’s noise-to-signal ratio

Ritual reduces life’s noise-to-signal ratio<p>September 18, 2013 by Connor Wood<p><i>Connor Wood</i><p>Ritual: it’s got a bit of bad rap. To many in the modern …

Liminality

Definition<p>Betwixt and between here or there. Not fully transitioned from one thing to another. A doorway is a liminal space, because it marks the …

An Ancient Secret Behind The Story Of Marketing – Jonathan Cook – Research and RItuals

I’ve spent the last couple of years preparing to write a manual for the application of a forgotten art. It’s an art that has its roots telling of …

Hot Buttered Humanity

Imagine running a marathon: the daily training, the nervous starting, the blistered resolve to get to the end. Imagine finishing that marathon: oh …