Jon Peterson

418 Flips | 16 Magazines | 32 Likes | 8 Followers | @JonPeterson2015 | Keep up with Jon Peterson on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jon Peterson”

Corporate Blogs Always Work. But Only If You Do Them Right.

How do you leverage a corporate blog to actually generate leads? There are 100,000,000+ blogs. And “worse” — there are 100,000,000+ new blog posts …

Outsourcing

Do Sustainable Certifications For Coffee Really Help Coffee Growers?

Most of the time, we don't know how our coffee is made. We don't know if children's hands handled the berries when they might have been handling pencils, if workers had respirators to protect against harsh agrochemicals or if global coffee prices shafted the farmer this year. Sustainable …

Fair Trade

I visited the coffee chain that Coca-Cola just bought for $5.1 billion — and I have no idea why anyone goes there

Coca-Cola is buying British coffee chain Costa Coffee for $5.1 billion, it was announced on Friday.<p>However, I can't work out why.<p>The obvious answer is because Costa has, for many years, dominated the UK coffee market — growing from 39 to nearly 4,000 outlets worldwide in the space of 13 years.<p>It is …

Coffee

A Chinese Tesla Rival Launches $1.3 Billion U.S. IPO

Chinese electric-vehicle maker NIO Inc. launched a U.S. stock sale that could raise up to $1.32 billion, moving to tap the public markets before generating any substantial revenue.<p>The Shanghai-headquartered company, which has billed itself as an emerging rival to Tesla, is planning to list on the …

Wall Street

This Sleek Prefab Can be Built in Just Six Weeks For Under $22K

The need for space is universal, yet the definition can be quite specific. Sure, we can get it from nature, but if that's too far away at the time, then we can feel a sense of solitude from the shield of a closed door.<p>Ryan Abernathy, Brandon Boorsma, and Matt Leitch considered all of the potential …

Prefab Homes

Samsung Announces NVMe-Based 'X5' Portable SSD With Read Speeds up to 2800MB/s

Samsung today announced the launch of its newest portable solid state drive, the SSD X5. The X5, which uses Thunderbolt 3 technology, is the company's first NVMe-based portable solid state drive for super fast transfer speeds in a form factor that's compact and durable.<p>Samsung says the X5 offers …

Portable

Minimal Wooden One Family House in Poland Connects with the Outdoors

A home that respects the landscape it sits in and brings the lovely natural beauty outside indoors, the <b>One Family “Dr House” House</b> in <i>Poland</i> keeps …

Wall Art

How I Boosted My Rankings Without Creating Content or Building Links

I know what you are thinking, <i>this isn’t impossible</i>.Because the more content you have and the more links you have, the higher your rankings will</i> …

Marketing

My family escaped socialism, now my fellow Democrats think we should move the party in its direction

Democratic socialism is a lot like the system my family fled, except its proponents promise to be nicer when seizing your business.<p>Cuba’s socialist revolution was supposed to work for workers — like my grandparents who lived in Miami during Fulgencio Batista’s dictatorship. In January 1959, just …

Alexandria Ocasio-Cortez

Marketing Techniques to Enhance Brand Building

We tell you, where you lack and where you can improve in your scheme of things<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>Just as Rome was not built in a day, brands are not built overnight. It is …

Marketing

How This Coffee Startup Rocketed to National Retail Within a Few Months of Its Launch

Alpine Start landed in sports retailer REI when it was still selling its instant coffee out of plastic baggies.<p><i>In this ongoing column,</i> <i>The Digest</i><i>,</i> Entrepreneur.com <i>News Director Stephen J. Bronner speaks with food entrepreneurs and executives to see what it took to get their products into the mouths</i> …

Entrepreneurship

The Only 5 Coffees You Should Be Buying on Amazon

Thanks to the temperature outside, motivation to actually leave the house for a coffee run is at an all-time low — but you're still entitled to a …

Coffee

Want a Billion-Dollar Brand? Invest in Quality Photography.

Kylie Jenner has taught us that a picture is worth more than a thousand words. It can also help you build a billion-dollar company.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What can the youngest self-made soon-to-be-billionaire, Kylie Jenner, teach aspiring entrepreneurs about …

Social Media

Impact Partners BrandVoice: 6 Strategies To Create Tax-Free Retirement Income

With proper planning, there is a chance you can help create a forward tax plan that can result in more tax control in retirement to help keep more of what you make. Here are six ideas for planning for tax-free income in retirement.<p>1. Roth IRA Contributions<p>The benefits of investing in a Roth IRA are …

FinTech

37 Years Ago, Steve Jobs Ran Apple's Most Amazing Ad. Here's the Story (It's Almost Been Forgotten)

There once was a time when Apple wasn't quite yet Apple. But something else was.<p>When Steve Jobs ran Apple (both times), the company saw some of its most innovative moments in engineering and execution.<p>But it also showed off some of its most important ads and marketing tactics.<p>One of these campaigns …

Apple

IBM Patents Coffee Delivery Drones That Can Tell When Someone Needs A Cup

Wait till Dunkin’ Donuts and Starbucks see this one.<p>IBM has been granted a patent for delivering coffee by drone when sensing a predetermined …

Coffee

If You Want to Sell More on Amazon, You Need to Rank on Google -- Here's How

Here's why you should utilize two search engines, not one.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>How do you get customers to see your products?<p>Sure, it's great that you have them listed on Amazon. You're going to get some hits from Amazon's own search algorithm. However, there …

Engines

This Hand-Built Tiny Bus Home Is Stunning Inside

Name: Michael Fuehrer Location: Originally from New Jersey, but now travel all over North America. I like to tell people I live somewhere between the …

RVs

The Eight Best Marketing Podcasts

“If you want to up your marketing game, you need to do everything in your capacity to understand trending strategies,” says social marketing expert Rachel Pisani. “Podcasts are fantastic resources to gain further insight and optimize your social media content.”<p>But which podcasts? That is the …

Social Media Marketing

The Trendy New Anti-Ageing Beverage That Also Tackles Bloating

Golden milk—otherwise known as the turmeric latte—is having a moment. For Londoners, it's the beverage of choice right now, but we're a fickle bunch. …

Low Carb Diets Are Great For Losing Weight...But There's A Catch

Sure, donuts are full of sugar and cholesterol, but your favourite low carb diet could be taking years off your life. If you are a Keto advocate, …

Appalachian Trail and Ultralight Backpacking Gear List

I have done several long distance hikes, including the Appalachian Trail, a solo Traverse of Alaska, the Pacific Crest Trail, the Continental Divide …

The Best Pour-Over Coffee Makers and Setups, According to a Barista

When it comes to making pour-over coffee, the right setup is everything. Brewing the perfect cup requires a pour-over coffee maker (sometimes …

Rich business owners are using pension plans to stash money and get a tax break

There’s one area where the traditional pension plan is getting new life: as a tax dodge for wealthy business owners.<p>Pensions, also known as defined-benefit plans, can be used by doctors, law partners and wealth managers to stash hundreds of thousands of dollars in income a year. By doing so, …

Coffee Box CEO Plans To Compete With Starbucks Utilizing Delivery – Bloomberg

Coffee Box CEO Plans To Compete With Starbucks Utilizing Delivery<p>Coffee Box CEO Plans To Compete With Starbucks Utilizing Delivery<p>Coffee Box CEO …

Coffee

How to Set the Ridge Board on a Gable Roof

The ridge board and rafters are the strength of the roof.<p>Preparing the Ridge Board<p>Step 1<p>Choose a ridge board that is one size larger than your common …

Treasury Redefines Tax Cut Restrictions To Give Wealthy Even More Breaks

Last year’s massive tax cut bill was supposed to increase economic activity to such a degree that everyone would be better off and more resulting taxes would fill the treasury. Instead, the deficit is increasing because increases in spending continue to outpace revenues.<p>Republicans knew there was a …

Financial Services

How to Get the Audience You Want With This Painless YouTube Strategy

The "less is more" strategy can be applied to your video marketing.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In this video, Entrepreneur Network partner Scott Oldford talks about utilizing a simple YouTube strategy to grow your business.<p>If you're already a fan of creating video …

How to Drive Traffic to Your E-commerce Website

Running after the organic audience can be a woe if not done in the right way, read how to drive the specific and targeted audience to your e-commerce website.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur …

The New Housing Crisis: Shut Out Of The Market

Ten years after the housing collapse during the Great Recession, a new and different housing crisis has emerged.<p>Back then, people were losing their homes as home values crashed and homeowners went underwater. Today, home values have rebounded, but people who want to buy a new home are often priced …

San Francisco