Jon Lunn

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11 Essential Ingredients Every Cornerstone Content Page Needs [Infographic] - Copyblogger

Make WordPress Fast, Easy, and Secure<p>Explore all the amazing things you can do with a StudioPress Site, and you’ll understand why this is way more …

What Your 2016 Content Marketing Strategy Should Look Like

Seventy-six percent of B2C marketers report using content marketing, yet only 37% say their strategy is actually effective. Blindly pursuing content marketing and hoping it works isn’t a useful strategy. In the early days of social media, a single tweet could be heard around the world. Brands just …

Marketing

How to Survive and Thrive as a Corporate Content Marketer - Copyblogger

In early 2012, I turned on my corporate-provided laptop for my first day of work writing content for a large technology company.<p>To say I was nervous …

Content Marketing

How to Write a Content Marketing Strategy Step-by-Step [with Template]

<b>The good news:</b> your boss or client is totally on board with your running content marketing. (SCORE!)<p><b>The challenge:</b> she wants to see a content …

The Economist EVP on the power of content as a strategic marketing resource

Mark Cripps, The Economist’s EVP Brand and Digital Marketing, is a man who is convinced that marketing departments hold the key to the future of …

Marketing

10 Ways to Build Authority as an Online Writer - Copyblogger

Picture the set of a late-night talk show, circa 1983.<p>Allen Ginsberg is fat, bearded, and sitting in the interview chair. Long hair grows in unruly …

10 Newsletters Every Content Marketer Should Subscribe To

According to Chartbeat, over 92,000 articles are published every day on the Internet. That’s a lot of clutter to sort through, but luckily there are …

Marketing

The 21 New Rules of Content Marketing [INFOGRAPHIC]

<b>Randy Milanovic</b> writes about the evolution of content marketing and <b>21 new rules</b> that now apply for marketers through an infographic. He insists on …

29 Key Metrics to Measuring Content Success (Infographic)

<b>Data analysis – love it or hate it?</b> When it comes to producing social media content, at some point, you have to ask yourself, “Is it working?”<p>The …

Marketing

14 apps that will help you stick to your New Year's resolutions

Thankfully, there are apps to help you keep on track.<p>We combed through Apple and Google's list of the best apps of the year, along with Business Insider's own reviews and Tech Insider's App 100, to pull together a list of 14 apps that will help you reach your goals a little faster.

Apps

2016 Social Media Marketing Predictions From the Experts

Are you looking for the hot marketing trends coming in 2016? Do you want to know where social media pros are focusing their attention? In 2015, new …

Social Media Marketing