Jole Palomino

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Amazon Plans To Take On Google AdWords [Report]

Amazon and Google have long had an tenuous relationship — at once both cut-throat competitive and symbiotic. The companies compete head-to-head in …

Make the Right Impression using Google Display Network

Display Off Mentality<p>Years ago, long before the advent of Enhanced Online Campaigns, before adCenter even existed, and back when Yahoo! actually had …

What Google AdWords’ Ad Rank Update Means for Your Business

This week, Google announced a significant AdWords update: Ad Rank, the system for ordering competing ads on search results pages, now takes into …

Breakdown of Website Call Conversions in Google AdWords

It’s no secret that we are exceedingly enthusiastic about call tracking at White Shark Media. We use call tracking for all clients who depend on …

WordPress › Installation

WordPress

Tecnología - Pymes y Autonomos

A lo largo de los años he visto a muchos empleados en las empresas que despotricaban contra Windows, pero a la vez alababan y utilizaban Mac como sus …

Planificación, estructuración y gestión de campañas de google adwords

Sesión de #DDayEADA del 28 de abril de 2014 sobre como gestionar campañas en Google Adwords. Un paso a paso desde identificar tu mercado y definir las keywords hasta la gestión del día a día de la campaña y aplicar técnicas de retargeting. Por Marcos Herrera, Director de Marketing Online de …

10 blogs sobre Google AdWords que no debes ignorar

Desde los básicos y hasta los más especializados en la materia, estos son 10 blogs que no puede dejar de revisar para optimizar tu estrategia en AdWords.<p><b>07-08-2014, 7:56:23 AM</b><p><b>Actualizarse o morir</b> es sin duda una de las máximas de la <b>industria digital.</b> Y es que mientras las herramientas tecnológicas …

INFOGRAPHIC: The Mobile Advertising Ecosystem Explained

We are in the post-PC era, and soon billions of consumers will be carrying around Internet-connected mobile devices for up to 16 hours a day. Mobile audiences have exploded as a result.<p>So, mobile advertising should be a bonanza, right? Not exactly. It has been a bit slow off the ground, and its …

Adform Raises $5.5M To Expand Its Rich Media Ad Business In The US

European ad-tech company Adform is announcing that it has raised $5.5 million in Series B funding.<p>The company was founded more than a decade ago, in 2002. Chief Marketing Officer Martin Stockfleth Larsen told me it sells its technology to both advertisers and publishers, with products including a …

Shift to mobile hits tech giants’ bottom line

Washington: With the shift to mobile Internet gaining pace, some of the big tech firms are adapting and others are not.<p>The latest earnings from the …

5 Awesome Branded Twitter Plays of 2013

For the second year in a row, Twitter was the clear-cut conversation vehicle of the online world in 2013, and brands were constantly trying to raise …

YouTube Was Twitch's Natural Suitor. Here's Why Amazon Bought It Instead

After months of rumors, game streaming service Twitch is finally being acquired — just by a different company than first thought.<p>Amazon announced …

Tecnologías que cambiaron el mundo: el microchip

Pocas tecnologías han tenido tanta repercusión en nuestras vidas como los circuitos integrados en semiconductores a los que todos conocemos como …