John Seals

16 Flips | 3 Magazines | 1 Like | 3 Followers | @JohnSeals4r3j | Keep up with John Seals on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “John Seals”

7 Things Great Brands Always Do

Great brands are great because they do certain things to get that way -- and stay that way. Here's how you can grow a great brand that is built to last.<p>Just because you've got a great brand today, that doesn't mean you're going to have a great brand tomorrow. Just ask Kodak, which was ranked as one …

Corporate Culture

9 Ways To Immediately Improve Your Brand

<i>I’m starting with the man in the mirror… I’m asking him to change his ways…</i><p>Michael Jackson probably didn’t have entrepreneurial brand strategies in mind when he was crooning this song. Still, the lyrics dive right into the heart of branding.<p>Yes–it all starts by looking in the mirror.<p>That’s why I …

What's Your Brand's Customer Service Persona?

Customer personas are all the rage in marketing, particularly when it comes to content marketing and user experience, and are widely used to help brands better understand their customers and serve them better.<p>However, applying the concept of personas to how brands deliver customer service has (to …

6 Ways To Directly Monetize Your Content Marketing Campaign

Content marketing can easily build a brand’s reputation, increase engagement and familiarity with a brand, funnel readers into opportunities for conversion, and serve as a platform to build authority for SEO.<p>But one of the drawbacks of content marketing is the difficulty many marketers find in …

The 10 Things In Advertising You Need To Know Today

<b>1. Where models are looking in ads can make a huge difference in engaging consumers.</b> Heatmaps overlaying ads, generated using eye-tracking technology, reveal that when a model's eyes look at the product, a viewer's eyes are drawn to the product and headline too, an important factor in generating …

Arby's Makes Entire Ad Apologizing to Pepsi

5 Must-Read Tips For Building A Brand

In just five years, Yes To has become the no. 2 natural beauty brand in the U.S. Cofounder Ido Leffler explains how to build a brand consumers believe in.

8 rules for selecting the right brand imagery

Enterprise Nation<p>1. Image licenses<p>2. Copyright<p>3. Licensing images for resale<p>4. Crediting photographers<p>5. Exclusivity<p>6. Considering your audience<p>7. …

The Purpose-Driven Marketer: How Patagonia Uses Storytelling To Turn Consumers Into Activists

Vice President of Global Marketing Joy Howard talks about utilizing the company’s environmental mission and operations as a brand advantage.<p>The frenzied ritual of pre-turkey-coma commercialism known as Black Friday is nearly upon us. And, as it’s done for the past three years, Patagonia will be …

The World's Most Valuable Brands

The most valuable brands span the globe and a wide range of industries. Forbes valued the leading brands based on their earnings over the past three years and the relevance of the brands in their industry. We required brands to have at least some presence in the U.S to make the final cut. These are …

valuablebrands

Inside Pizza Hut’s Saucy Rebranding

New logo, new branding, new menu items: Is this just a middle-aged pizza company trying desperately to adapt to the times?<p>Pizza Hut needs to appeal to the new generation of pizza-buying Millennials, and they have a new weapon to do so: It’s a smear of sauce ladled onto a spinning pizza crust. This …

Pizza Hut

Apex: The Story of the Hypercar coming in 2015

If you love movies about cars, the Jalopnik Film Festival is the place to be. The annual event is now heading into its second iteration, to be held in New York on November 5 and 6. And one of the headline films at this year's festival will be <i>Apex: The Story of the Hypercar</i>.<p>Produced by Tangent …