John Santiago

45 Added | 1 Magazine | 5 Followers | @JohnSantiag7qup | @johnsantiago FB/johnasantiago CEO, M8 Father, Husband, Friend, Entrepreneur, Runner, Reader, Musician and that guy dancing when no one else is.

It's Summertime, and for Broadcasters, the Livin' is Queasy

On the heels of a second quarter that saw broadcast primetime C3 deliveries plummet 15% from the period a year earlier, the ratings free fall …

Advertising
Customer Experience

How Big Data and Creative Thinking Are Helping Marketers Grow Their Brands Globally

Through its Engine Health Monitoring Unit, Rolls Royce can track the state of the thousands of components it has in operation no matter where they …

Creativity through big data

Team from Lehigh and Northwestern explore use of big data to understand the creative process.<p>Creativity has long been an intangible concept, says …

Kellogg School
Creativity

Is data killing creativity?

Data is everything, creativity is dead. Creativity is paramount, data is a distraction. Both sides of the argument are valid. Neither is true.<p>As the …

Creativity

House Of Creativity: Netflix Casts Big Data In Transformation Role

In 2012, Netflix found itself in an existential crisis. Its very favorable content licensing deal with Starz ended. Even a $300 million offer to …

Big data and creativity: What we can learn from 'House of Cards'

Data and creativity can work really well together. Don’t believe me?<p>On February 1, 2013, a TV series called <i>House of Cards</i> debuted on the video streaming service Netflix. It proved an immediate hit. Two years later, it has a nine out of 10 rating from more than 275,000 reviewers. Those numbers place …

Marketing magic meets big data: How to make technology and creativity work together

Combing big data, new technology, and traditional creative skills is vital to the successful CMO. Here's how to harness them together.<p>Marketing is …

Big Data

Big Data Meets Big Creativity

One Marketer’s Take on The Science of Creativity<p>Not too long ago Guinness ran a contest to put together the ultimate fan foursome including then golf …

Gartner Reprint

Introducing the Content Marketing Team Matrix

<b>A few months ago I created the Periodic Table of Content Marketing, to provide a handy – and hopefully helpful - cut-out-and-keep guide for content</b> …

WTF is third-party data?

<i>This is the latest in a series of articles that explains, in plain English, new technology tools and platforms that are changing the face of digital</i> …

Advertising Industry

WTF is an ad exchange?

Advertisers, agencies, publishers and ad middlemen are buying more of their media through ad exchanges than ever before, but there’s often confusion …

AdTech

WTF is a supply-side platform

Advertisers are increasingly using DSPs and exchanges to purchase their online advertising, but what about publishers? What are supply-side platforms …

Advertising Industry

WTF is a data management platform?

Data now informs almost all aspects of digital media, and data management platforms have emerged to help marketers, publishers and other businesses …

AdTech

WTF is real-time bidding?

Real-time bidding has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain …

Digital Advertising

WTF is programmatic advertising?

Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain …

Digital Advertising

WTF is deal ID?

<b>Someone mentioned deal ID in a meeting, and I nodded my head. WTF is it?</b><br>Deal ID, or deal identifier, is the unique number of an automated ad</b> …

Advertising Industry

WTF is cross-device tracking?

<i>This is the latest in a series of articles that explains, in plain English, new technology tools and platforms that are changing the face of digital</i> …

Digital Advertising

WTF is programmatic direct?

Software is eating the world, including the media industry. The rise of ad tech has meant an alphabet soup of acronyms and bizarre new terms. Digiday …

AdTech

WTF is a demand-side platform?

Technology is revolutionizing the way online advertising is bought and sold, and so-called demand-side platforms have played a major part in driving …

Digital Advertising

Playing the field of Hispanic marketing

This summer we all experienced the joy, tears, frustration and madness of the World Cup. The World Cup provided an excellent playing field (pun …

Natural Language Generation Technology

Customers

Optimization & Personalization Platform

Learn & Optimize<p>Quickly build and run A/B and multivariate tests using rich behavioral and contextual data to test, iterate, and improve the entire …

How Optimizely (Almost) Got Me Fired

Having worked for an A/B TESTING AND WEBSITE PERSONALIZATION COMPANY in the past (disclosure: Monetate is an Optimizely competitor), I’ve always been …

Landing Page Optimization: How to Identify Testing Opportunities

If landing page optimization and conversion funnel testing are not on the list of items that you’re currently focusing on, then you’re not getting …

Split-testing 101 | Conversion Rate Experts

—How to get lots more customers—free—using A/B testing software<p>—Includes a list of 108 ways to increase your website’s profits<p>Using A/B testing …