John Richter

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Will Marketing Automation Kill The Creative?

98 per cent of small businesses are looking at marketing automation to help them out, according to a report. But will automation kill creative …

Marketing Automation

9 Foolproof Ways Content Marketing Helps Build Your Brand

When you see banner and display ads, do you click them and find out what they are about? Bet you don’t, just like the 99% of consumers who reject …

Millennials--Not So Misunderstood By Marketers, Anymore?

After three days at the Cannes Lions International Festival of Creativity, I’ve certainly been prepared to hear my fair share of millennial commentary. Being the darlings of the marketing world means that we¹re approached with our fair share of positives and daggers alike.<p>But there was one thing I …

Cannes Lions

5 Tools to Help Your Online Business Realize Its Full Potential

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The best businesses online run on a number of third-party technologies that help power their analytics, customer messaging, marketing funnel, search engine optimization and social sharing.<p>If you’re building your first digital store, you …

Marketing

What’s experience got to do with your brand? Everything

<i>This column is part of Globe Careers' Leadership Lab series, where executives and experts share their views and advice about leadership and management. Follow us at</i> @Globe_Careers<i>. Find all Leadership Lab stories at</i> tgam.ca/leadershiplab.<p>Most of us are taught from a young age that actions speak …

The Importance of Content for Inbound Marketing and Thought Leadership

Given that marketing has traditionally been outbound, one might wonder at the term inbound marketing and its current popularity. John Hall writes in …

Marketing

Paid, Owned, and Earned Social Media: A Complete Content Promotion Plan

Share<p>As content marketers, we know by now that we can create great content but still get very little traffic to it. The reason for weak traffic, you …

This guy walks 21 miles to and from work, and now people are sending him tons of money

With a factory job 23 miles from his house and no car, he heads to work on foot. While Robertson partly rides the bus both ways, he walks about 21 miles eight hours every day.<p>Robertson also maintains perfect attendance. "I set our attendance standard by this man," Todd Wilson, plant manager at …

Commuting

Facebook is bigger than anyone knew, even Facebook

We all know Facebook is huge, and drives incredible amounts of traffic. But thanks to its recent efforts to uncloak the sources of content with no known referrer, we now know that the numbers are bigger than anyone believed.<p>According to a report issued today by Bitly, the world’s leading link …

The Secrets of The Best Public Speakers

Expert advice on how celebrities and politicians manage to deliver smooth and seemingly spontaneous performances.<p>The audience grows giddy with anticipation in a brightly lit studio at Rockefeller Center. They’ve come to see Dr. Oz, the Emmy-winning surgeon, work his magic for the camera. Before …

Public Speaking

How Much Sleep Should You Get? New Guidelines Break It Down By Age

This is the first time the National Sleep Foundation’s recommendations have been age-specific.<p>If you’re anything like me, you agonize over sleep: How little is <i>too</i> little? Is there something wrong with you if you need a full 10 hours in order to be a functioning human?<p>Fortunately, the National Sleep …

Diabetes
Oil

Samsung Galaxy S5 For Verizon Receives Android 5.0 Lollipop Update

If you own the Samsung Galaxy S5 for Verizon Wireless, then you can upgrade the device to Android 5.0 Lollipop. Android 5.0 Lollipop already started rolling out across Europe, but Verizon Wireless will be the first U.S. based wireless carrier to receive it. This comes as a surprise because Verizon …

Gear & Gadgets

The 13 best new apps you might have missed recently

Luckily, we have collected the best apps of the past month so you can find something new to try out.<p>You're bound to find something you like, whether in Microsoft's killer new Outlook email app or in fun little games for passing the time like Psych.

Apps

Microsoft's HoloLens explained: How it works and why it's different

Has Microsoft suddenly pushed us into the age of "Star Trek" and "Minority Report"? For those confused about what's actually going on with the company's new head-mounted gadget, here's the rundown.<p>Microsoft has a vision for the future, and it involves terms and technology straight out of science …

Augmented Reality