John McCarthy

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How the football transfer window found new life with social video: Everton, Roma, Yeovil and Dugout

The summer 2017 transfer window will be remembered for Paris Saint Germain's quarter of a billion dollar acquisition of Neymar Jr but this …

Social Media

Mayweather vs McGregor: brands wary of getting in the ring despite superfight's marketing masterclass

The so-called 'Money Fight' between legendary undefeated boxer Floyd Mayweather and mixed martial arts superstar Conor McGregor is touted to become …

Boxing

How Ikea responded to the news HBO's Game of Thrones uses its rugs as costumes

HBO's Game of Thrones is one of the most spectacular and fully realised worlds to ever grace TV, however, costume designers have been cutting …

TV Series

Should advertisers ever bring dead celebrities back to life?

Can our very essence be bottled and reproduced by a visual effects lab after we die? It is a notion entertainment houses and agencies are rallying …

Star Wars Anthology Series

Uber's UK TV ad shows the brand has lost its way

Call a cab, someone. Uber has officially lost its way.<p>Uber has launched its first above the line major ad campaign in the UK. It says the ‘Getting …

Preproduction

Spider-Man dangles from London’s heights in Homecoming stunt

A daring Spider-Man has been doing the rounds in London in an attempt to get bottoms rested in cinema seats for the launch of Sony’s re-reboot of the …

Construction

Short-lived Spotify ad crowns non-Spanish speaker Justin Bieber the ‘Latin King’

Canadian popstar Justin Bieber was dubbed a ‘Latin King’ by Spotify in a sponsored Instagram post, an accolade that aggravated viewers and eventually …

Justin Bieber

What it's like to be PornHub's ad agency

Over a shaky Skype connection, two quirky creatives are proudly demonstrating how their parody wearable 'the Wankband' works. Watching these men …

Citymapper trials pop-up bus service in an experiment that puts data first, PR second

Citymapper’s surprise pop-up bus route hit the streets of London this week, but unlike its fellow branded bus tours, the project was designed as a …

Transportation

Ad of the Day: Green Party spoofs ‘90s board game ads in party election broadcast

The Green Party has ramped up its general election campaign with the release of its party election broadcast – a retro-looking ad for bogus board …

Kathy Griffin says ‘We’re full of sh*t’ in the latest ad for Squatty Potty

Kathy Griffin says Americans are “full of sh*t” in Squatty Potty’s latest campaign. In a 60-second spot featuring the stand-up comedian and actress, …

Parenting

PayPal waves goodbye to the old £5 note with selfie competition enticing entrants with £10 in a digital wallet

Online payment company PayPal has continued its ‘New Money’ campaign by marking the discontinuation of the UK’s old five pound note with an …

BMW takes elevator pitches at 100mph in promo for 5 Series

BMW is speeding up the classic elevator pitch, taking entrepreneurs on a ride in the very fast M550i Sedan as they pitch their ideas on a closed race …

Entrepreneurship

Channel 4 shows off personalised audio with creepy Alien: Covenant ad that knows your name

Channel 4 is bolstering its video on demand advertising package with a new ad format that can directly address viewers by their name.<p>Accessing …

Construction

National Geographic leverages Einstein Messenger chatbot in Genius promo

National Geographic has given Facebook Messenger users the chance to chat with one of the species’ most celebrated minds to raise awareness of the …

Chatbots

McDonald's brand new uniforms ignite sci-fi baddie comparisons

Fast food chain McDonald’s has unveiled new uniforms for its US staff which have leveraged some piercing criticism online.<p>McDonald’s is enduring an …

McDonald's

Conservative information officer caught sharing photoshopped Corbyn snap on Facebook

A Conservative party information officer is facing criticism after sharing a widely-viewed picture of Jeremy Corbyn receiving a two-fingered salute …

Fake News

Rob Lowe plays the Colonel to promote KFC’s new U.S. menu addition

For Kentucky Fried Chicken’s newest addition to the U.S. menu, the Colonel, played by actor Rob Lowe, gives a press briefing that mimics the U.S. …

Matt Damon ousted from United Airlines seat in spoof Jimmy Kimmel ad

Jimmy Kimmel has enlisted the help of his ultimate 'frenemy' Matt Damon to rip United Airlines in a spoof campaign.<p>The fake film is underscored by …

Adidas issues apology after congratulating runners for 'surviving' the Boston marathon

Adidas has apologised after sending a marketing email to customers congratulating them on surviving this year’s Boston marathon.<p>The German sports …

Burger King ads locked out of Google Home after voice activated trolling

Fast food chain Burger King irked Google Home owners on Wednesday by running an ad capable of triggering the smart home device, an arguably invasive …

Burger King

#NewUnitedAirlinesMottos: Social media users take up a righteous and brutal advertising brief

The United Airlines brand has suffered irreversible damage this week after it made the mistake of forcibly reaccomodating a passenger off an oversold …

Social Media

Creatives show Pepsi how to make a protest ad using powerful Standing Rock footage

Pepsi has had a bad week on the back of the launch of a universally despised ad that "missed the mark" - it's just gotten worse - a group of …

Kendall Jenner

SNL goes behind the scenes of that Kendall Jenner Pepsi ad to show how far it 'missed the mark'

Last week’s big story was the implosion of a global Pepsi campaign featuring Kendall Jenner after complaints accused it of appropriating numerous …

Kendall Jenner

John Oliver eyes up Bill O’Reilly’s vast vacant ad space to brief Trump about sexual harassment

Last Week Tonight host John Oliver is no stranger to using advertising to get a point across, indeed he previously bought up ads to help brief …

Donald Trump

Baby Groot fluffs his lines in Geico Insurance’s Guardians of the Galaxy Vol. 2 ad

Commercial activity around Marvel’s upcoming sci-fi/comedy Guardians of the Galaxy Vol. 2 has commenced, kicking off with a Geico Insurance …

Comics

Carl’s Jr. rebrand gets destructive, tasking the Slow Mo Guys with melting ad relics on Twitch

Fast food chains Carl’s Jr. and Hardee’s are underlining their recent rebrand with a schedule to demolish its past ad items.<p>To welcome new mascot …

Burger King

Deliveroo rolls out an unspeakable Creme Egg pizza for Easter

It can be argued that chocolate and pizza represent the zenith of human culinary achievement and to mark this feat a Deliveroo supplier has produced …

Eggs

ACLU takes over Times Square with multilingual campaign defending the First Amendment

The American Civil Liberties Union (ACLU) has launched a multilingual campaign in New York to reassure immigrants that they are protected by the …

Rights & Freedoms

The spectacular implosion of Pepsi’s in-house Kendall Jenner ad could mark a win for agencies

In a press release announcing the campaign the day before, Pepsi said the ad, which was produced by in-house content creation team Creators League …