John Lusher

86 Flips | 10 Magazines | 139 Likes | 108 Following | 162 Followers | @JohnLusher | I am a community manager, consultant, and user of social media platforms for my consulting firm as well as for numerous clients. JohnLusher.com

Pinterest introduces Lens, a Shazam for objects in the real world

New, more visual search<p>Pinterest today introduced Lens, a new visual search tool that uses machine vision to detect objects in the real world and suggest related items on the service. Lens, which is now in beta, is a tool inside the Pinterest mobile app that functions as a kind of Shazam for …

How to Create a Social Media Content Calendar: Tips and Templates

Close your eyes and picture this: it’s May 3, end of day, all the designers have gone home and suddenly it hits you: tomorrow is Star Wars Day—May …

Marketing

Everyone thought Mark Zuckerberg was crazy to buy a 13-person app for $1 billion — now Instagram looks like one of the most brilliant tech acquisitions ever made

What's more, Zuckerberg paid out the nose for it, shelling out $1 billion for an app that had 13 employees, zero revenue, and which most of the buttoned-up investors that would attend Facebook's IPO roadshow had probably never heard of.<p>The deal caused immediate concern. Some considered the deal a …

Amy Vernon Is A Person You Should Know

Writer. Connector. Social Media Consultant.<p>Believes social media enables the power of connection and that we are now interdependent.<p>Thinks not …

Tech Industry

5 Content Marketing Tactics the Connected Generation Can’t Resist

Content marketing tactics... at each of the last three presentations I've given on content marketing an audience member has asked the same …

Marketing

16 Digital Marketing Resolutions to Make & Keep in 2016

Ah, the dreaded New Year’s resolutions. Every year, just like clockwork we spend time putting together a list of things that we’ll do better or …

Marketing

technfeed.com

5 Productivity Tools To Keep You and Your Business on Track in 2016

When you’re running a business, time is your most valuable resource. Each day, entrepreneurs are inundated with endless emails, phone calls and …

14 Amazing Social Media Customer Service Examples (And What You Can Learn From Them)

How important is customer service via social media?<p>According to J.D. Power, 67% of consumers have used a company’s social media channel for customer …

Customer Service

Apple asked 11 artists to create art using iPhones and iPads — and the results are stunning

The work ranges from impressionistic to realistic, with a variety of different scenes and inspirations.

The new Apple revealed itself in 2015

Apple became the next version of itself this year.<p>A changing public face<p>Among the biggest changes was how Apple presented itself. Specifically, more of its executives spent more time in the public view, granting access, often proactively.<p>This year, CEO Tim Cook did a lot of interviews by Apple …

Apple Watch

23andMe Launches New Consumer Test Service to Check for Genetic Disorders

By Caroline Humer and Julie Steenhuysen<p>NEW YORK/CHICAGO (Reuters) - Genetics company 23andMe announced the launch of a new consumer genetic test …

Facebook Is Building Their Own YouTube, and They Have One Huge Advantage

Facebook and YouTube are about to have a lot more in common. Facebook revealed a sneak peek of their own video platform within Facebook. Unlike …

The one thing you should do every Sunday evening to guarantee a successful week

Most people spend Sunday nights watching TV, relaxing, and trying not to think about the challenging week ahead. After a calm weekend spent with my family or enjoying free time, I'm also ready to take it easy.<p>But, before I drop my head down on the pillow I practice one very critical habit to ensure …

27+ Handy Tools for Better Visual Content Marketing

Outstanding visual content doesn’t require the complex process we imagery-impaired, design-phobes think it does. We’ve pulled together eight best …

Infographics

4 social media lessons brands can learn from media companies

<i>This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.</i><p>Of all …

6 Productivity Experts Show Us What’s On Their Desks (And What Should Be On Yours)

Ever wondered if productivity experts practice what they preach? We took a look at their workspaces to find out.<p>Do you ever wish you could peek inside the offices of productivity and organization experts to see how they set up their own workspace for maximum efficiency?<p>Read more >><p>We did, so we …

9 awesome paid iPhone and iPad apps on sale for free for a limited time

Yesterday’s list of eight paid iPhone and iPad apps on sale for free was a solid one, and several of them are still free downloads if you want to <b>go</b> …

Apps

Apple's Tim Cook is right: Here's why merging iOS, OS X is a bad idea

Apple (AAPL) CEO Tim Cook recently put to rest a topic that has nagged his company for years.<p>For the last few years, pundits and analysts have argued …

Top 3 Apps for Content Curation

Has your content marketing strategy hit a speed bump?<p>Writing and publishing original, timely and relevant content is where most marketing departments …

Marketing

Snapchat? Twitter? Millennials aren't that interested

All millennials are hooked on social networks like<p>Snapchat,TwitterandInstagram, right?<p>Maybe not, according to survey results recently published by investment firm Battery Ventures.<p>The findings, which came from an Ipsos poll conducted online in August from a sample of 1,253 U.S. adults ages 20 to …

Los Angeles

EXCLUSIVE: What You Know About Audience Engagement Is Wrong. And Viacom is Fixing It

Viacom’s new attention study opens today in New York. Here’s a first look at the interactive exhibit based on its findings.<p>Marketers have long concerned themselves with the question of how to break through the growing list of distractions gnawing at consumers’ attention. Social media and smart …

Marketing

How to Finish Everything on Your To Do List

The following is a guest post from regular contributor, Emily R. at My Love For Words. I love making to do lists. When I’m overwhelmed or stressed by …

List-Worthy

21 tiny design features that show Apple's incredible attention to detail

Some of these features are incredibley useful and make its products more enjoyable, while others are purely cosmetic. Regardless of the value they add to the overall experience, it's fascinating to learn about the lengths Apple goes to when it comes to design and product development.<p>Here are 21 of …

I Was Tired of Being Harassed, So I Vanished From The Internet (And You Can Too!)

One hot summer day in college, two of my co-workers were bored and decided to Google everyone in the office.<p>Almost everyone had a social media presence. Jackie's name brought up news blurbs about the champion girls' soccer team she'd played on just a year earlier. Judy's name brought up her …

Internet

LinkedIn Is Not Facebook, But It Clearly Wants To Be And It's Turning Away Users

It’s the beginning of the end of LinkedIn.<p>UPDATED: <i>“Since that change, we’ve heard you loud and clear — that is too long to have to wait for a download of connection information. Effective immediately, we have turned the CSV download link back on.” - see footnote for more.</i><p>LinkedIn, that so-called …

Personal Data