John Hammerton

36 Flips | 5 Magazines | 4 Likes | @JohnHammerton | Son of a (now retired) super-hard-working mechanic/business owner (6-7 days pw for 40+ years). He could have retired 10 yrs earlier with a much better outcome if hadn't had bad advice from people he trusted. So I make it my mission to get the best information to business owners, for them to make an informed decisions. I'm an ex-banker, a father to two awesome kids & a husband to a wife that could've done much better but has stuck with me for 18 yrs.

How to sell yourself in 30 seconds and leave people wanting more

"The best elevator pitch doesn't feel like an elevator pitch," says Dorie Clark. "It feels like a conversation."<p>Clark is a marketing strategist, an adjunct professor of business administration at Duke University's Fuqua School of Business, and the author of multiple books, the most recent of which …

Public Speaking

5 Proven Ways Remarketing Will Make Your Business Ridiculously Successful | Inc.com

<b>Editor's note:</b> <i>"The First 90 Days" is a series about how to make 2016 a year of breakout growth for your business. Let us know how you're making the first 90 days count by joining the conversation on social media with the hashtag #Inc90Days.​</i><p>In 2013, my company, WordStream, was named to the Inc. …

AdWords

I’m shocked, shocked… to find that China is going to extend its share-sale ban

2016-01-06T06:39:31.000Z<p>By: David Keohane<p>But first, an updated, increasingly manic, chart of the moves by China to help its equity markets along, …

What I Learned Losing $1.5m of My Own Money

<i>Vitaliy Rizhkov is the founder of Finic, which helps turn your memories into art. He is running the startup with 100 percent transparency sharing every little detail such as all financials, salaries, hiring, firing, successes and failures on his blog StartupLabs. This post first appeared in Russian</i> …

Startups

Why More Startups Are Paying Attention to What They Learned in Bio

This story appears in the December 2015 issue of <i>Entrepreneur</i>. Subscribe »<p><i>This article is part of our Trends 2016 coverage.</i><p>If spiders have taught us anything, it’s how to build better thread.<p>Above all else, this is the inspiration behind Bolt Threads, a fledgling company in Emeryville, Calif., that …

A serial startup employee explains 4 key steps to building a $1 million business in under 48 hours

We were both in hoodies and had a shared penchant for the F-bomb and burritos, all of which led to a caffeine-infused mind meld.<p>It would be the first of many.<p>The matchmaker then introducing us was the prophetic and profane Dave McClure, general partner of 500 Start-ups, which is now headquartered …

What Kind of Thinker Are You?

<i>HBR STAFF</i><p>We all aspire to work better together. Technology is making some of that effort easier. But digital tools are only part of the answer. It’s people who ultimately make the difference.<p>The problem is that technologies for collaboration are improving faster than people’s ability to learn to …

A 5-Minute Exercise That Will Boost Your Mood

Try these guaranteed mood boosters, created by game designer Jane McGonigal, PhD, author of the forthcoming book Superbetter.<p><i>On left: Positive emotions, On right: Negative emotions</i><p>Look over the emotional states above and on a separate piece of paper write down any you've felt in the past 24 hours. …

Happiness

These 10 marketing truths will flip your brand

Traditionally, companies created brands and then attracted customers, who, if they came in sufficient numbers and remained loyal, sustained the company. But smart companies these days flip that approach, according to bestselling marketing author Marty Neumeier. They create customers, not brands. …

When Should You Retire?

We tend to believe retirement is an age thing. Well, once you turn 65, it’s time to retire! Do you know where ’65’ actually came from? Most HR pros …

Retirement

4 tools for building a social media empire

In a business world, not so very long ago, many debated the pros and cons of integrating social media into their company’s marketing plan.<p>A few enterprising leaders championed strategy and took the brave leap into conquering the brand presence on a variety of social media networks. The bricks were …

Tax man to hit SMEs and individuals with random audits

In response to questions from Fairfax Media, the ATO said in 2015-16, 600 taxpayer reviews will be undertaken within the ATO, and a "handful" of …

Housing lending to fall while unemployment tipped to remain steady despite rise in jobs

Housing finance is one of those the bits of data trotted out by the Australian Bureau of Statistics that is undeniably important but never much of a …

Perth house prices continue to fall

Perth house prices have fallen more than four per cent in the past three months as the resources capital continues to feel the effects of the mining …

Persistent Gaps In Perceptions Threaten To Get In The Way Of Future Customer Experience Improvements

Back in 2005, Bob Thompson of CustomerThink, conducted a study for RightNow Technologies (now part of Oracle) called The Loyalty Connection: Secrets To Customer Retention And Increased Profits. Part of the study looked at the differences in perceptions that exist between executives and customers on …

Customer Experience

Content Is Crap, and Other Rules for Marketers

Until fairly recently, the options for marketers were relatively limited. Mass media — TV especially — offered the opportunity to reach millions, but only in the form of short ads sandwiched between lots of other stuff. Other tactics, such as trade shows, offered high engagement, but low …

How to tie your marketing metrics to real business results (5 steps)

Marketers love metrics. Any acronym that starts with a capital C makes a marketer’s ears perk up — CPA, CPL, CPC, CPM, CTR. But while these metrics make perfect sense to marketers, there’s a common problem in connecting them back to actual business results. The root of the problem is that marketing …

Marketing

How to Actually Put Your Marketing Data to Use

<i>Dave Wheeler FOR HBR</i><p>In most companies, marketers are in charge of assessing the competition. Because of this, close to 60 percent of all competitive intelligence professionals report to marketing. Yet the majority of marketers fail to use their competition analysts strategically, instead using them …

Newcomers to WA’s million dollar suburbs

IT may have been a rocky 12 months for Perth’s premium market, but two top performing suburbs have made their way on to the million dollar list, …

Real Estate

Happy customers vs healthy cash flow: Striking the right balance between keeping a client happy and getting them to pay on time

<b></b> There are few things more difficult for a small business than trying to collect outstanding debts from customers while simultaneously keeping them …

Personal Finance

Perth house prices fall again, but experts tip decline to end soon

Perth house prices have endured their sharpest fall since June 2011, but property pundits say the continued decline in growth may end next year.<p>The …

3 Reasons Storytelling Is the Key to Everything

I tell stories because they are the most powerful force in the universe to make a difference in the lives of real people. All great truths come to us through story. Story shapes us constantly, and whether people realize it or not, the story they believe in any given moment has monumental …

How to Never Get Angry: 3 New Secrets From Neuroscience

They’re one inch from your face, boiling with rage, screaming and yelling at you.<p>And all you want to do is scream and yell back. But you know that’s …

How to Mobilize Your Business in 4 Easy Steps

How often do you pick up your smartphone throughout the day? When you wake up; when you’re waiting for the shower to get warm; when you’re standing …

Mobile

3 Ways to Get More Out of Your Web Analytics

Does this sound familiar? When your team reviews web analytics in your monthly marketing meeting, the person in charge of analytics reports says, <i>“We got 123,456 visitors to our website this month.”</i> Perhaps someone makes an effort to tie analytic metrics to business targets, but in no real depth, …

ATO website is currently unavailable

<b>Australian Taxation Office website - planned maintenance underway</b><p>Our website is unavailable while we undertake planned maintenance from 11:00pm AEST …

Australian housing prices growth to slow, SQM Research's Housing Boom and Bust report predicts

A new report has predicted Australian house prices will grow at their slowest pace in four years due to a cooling Sydney market, as the city's …

Housing