John Crooke

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Google Tests Its Ad Tech On Billboards: Here's Why

Google is testing its DoubleClick ad tech on a new type of screen — the digital billboard or as the ad industry calls it, Digital Out-Of-Home Media.<p>The trial began in the U.K. in October and should run for a short while longer, according to the <i>Business Insider</i>, which broke the news. The BI says …

Advertising

Holacracy at Zappos: It’s either the future of management or a social experiment gone awry

As midnight approached on Dec. 11, a circle of Zappos and Downtown Project employees lifted up their shot glasses around a bonfire near the edge of the Fremont East District in downtown Las Vegas, where Zappos CEO Tony Hsieh is conducting one of his many social experiments. He calls the private …

Team Building

Why Apple just spent up to $50 million for a music data company

Image copyright Shutterstock / Ensuper.Apple has acquired U.K.-based music data startup Semetric, which is better known for its Musicmetric service. …

Music Industry

10 Digital Branding Trends for 2015 [INFOGRAPHIC]

It’s a new year, which means new challenges for digital brands.<p>So what can we expect in 2015?<p>How about more social media brand meltdowns? This were …

15 Hotel Marketing Trends for 2015 [INFOGRAPHIC]

Online marketing is becoming more complex than ever, in particular for hoteliers who need to understand not only all the available tactics out there, …

Marketing

The Science Of Ideation: What CMOs Can Learn From GE's Beth Comstock

When it comes to CMOs, Beth Comstock is atypical. It’s not just that she was a biology major in college or that she’s held the CMO title twice while staying with the same company for most of her career or that she helped launch an idea that now generates about $30 billion in annual sales for GE. …

Public Relations

Why Big Brands Use Indie Artists

In 1989, a professor at the School of Music at Ohio State University named David Huron penned a paper entitled “Music in Advertising: An Analytic Paradigm.” In the paper Huron wrote that when it comes to the use of music in advertising and branding “music can serve the overall promotional goals in …

McDonald's

Marriott teams with GoPro to offer guests HERO4 cameras

No vacation is complete without a camera to record every moment of it, and as such Marriott and GoPro have teamed up to provide guests at select …

A Huge Store With Nothing For Sale, A “Girls Only” Mall, And The Future Of Physical Retailing

Offline shopping is ready for its Uber moment.<p>Imagine a mall that caters only to teenaged girls. How about a mall where every second storefront is a restaurant, bar, or café? Or imagine a mall that’s just a gigantic display room, where you can’t actually buy anything.<p>Farfetched? These malls already …

7 Retail Trends That Will Shape How You Shop This Year

The pundits have consulted their crystal balls and have zeroed in on trends poised to shake up, redefine and drive the retail industry — and how we shop — in 2015.<p>Here’s what they foresee:<p><b>1. Amazon Will Finally Face Its Match/Matches</b><p>“While Amazon still clearly rules the digital shopping roost, …

Online

Top 5 Mobile Marketing Trends to Watch for in 2015

<b>The following is an exclusive guest contributed post to MMW from Hanit Marinov, VP of Marketing at Perion Network.</b><p>“Mobile-first” has become a mantra …

6 ways mobile will change how you market in 2015

More than in any other year, a customer-centric strategy will be the biggest driver of a successful marketing program in 2015.<p>With mobile now the first screen in consumers lives — and a primary channel for brands to connect with consumers — marketers must closely examine their 2015 programs through …

Marketing

Inside Marriott's Ambitious Homegrown Content Marketing Efforts

Marriott International is doubling down on content, and it has its own in-house team to prove it.<p>In October at the Skift Global Forum, the hotel …

YouTube apocalypse: old media still struggle to understand web superstars such as Zoella

Online celebrities will surge ahead in 2015 as the old media try to get a grasp of the pesky new names<p>YouTubers, vloggers and Vine celebrities came above ground in a big way in 2014. However, in the same way that Taylor Swift already seemed pretty successful last January, so last year’s online …

Media Industry

How Nike, Red Bull, & GoPro Won YouTube in 2014

Since 2005, YouTube has been the platform for branded videos. It has helped brands monetize their marketing efforts and made virality easier to …

Marketing

Five Less Obvious Content Marketing Predictions For 2015

I assume by now you must have read <i>at least</i> a dozen of those ‘predictions’ and ‘trends’ articles doing their rounds on the Internet. If I may say so, like many of you, I have been disappointed by the obviousness of prophecies like, “good quality content will rule in 2015” being passed off as the …

There Is Still Time to Prepare Your Mobile Marketing Strategy for 2015

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Is your brand's mobile marketing strategy ready for 2015? If not, it is time to begin preparing. According to MarketingProfs, mobile usage in the United States finally surpassed that of desktop use this year. The report went on to state …

10 Myths About Predictive Analytics

Business is tough and competition can be brutal. With many economies still sluggish after the financial Armageddon that caused a mortgage meltdown …

For Success In Social Media, Conversation Is Not Enough–You Need Narrative

Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their self-narratives, not their conversations.<p>Let’s begin with a couple of “So What?” questions: A brand has 20 million Facebook likes. So what? A brand’s tweet “breaks the Internet.” …

Social Media Marketing

4 Mistakes Marketers Make When Trying to Go “Viral”

Can we agree to kill the word “viral” – unless it’s referring to something that leads you to call a doctor, or download a security patch?<p>The problem with this term is that it suggests there’s something inherent in the content itself that makes it travel. The virus, once released into the wild …

Why Interactives are the Next Big Thing in Content Marketing

Visual content is taking the web by storm. <i>Infographics. Motion graphics. Micro-content.</i> It’s hard to keep track of it all.<p>I’m here to talk about …

Infographics

10 More Charts That Are Changing Content Marketing — The Content Strategist

We talk a lot about <i>data-driven content creation</i> at Contently—basically, it’s just a fancy way of saying that you measure what works, and then double …

The Ultimate Content Marketing Glossary

<b>**** Newly Updated For 2018****</b><p>In order to help the wider community understand some of the terminology used within the content marketing industry, …

Marketing

Tried-and-True Mobile Marketing Tips From 9 Experts

Check out what these 9 digital marketing experts learned from their mobile optimization experiments.

Mobile Marketing: 4 Ways To Keep It Relevant

When it comes to consumer attitudes and perceptions about mobile marketing, there’s good news and bad news.<p>The good news, according to a 2014 study by Hipcricket, is that mobile marketing is actually reaching consumers. Two-thirds of consumers have received a text message or mobile alert from a …

The Evolution of the Content Marketing Ecosystem

Content marketing has reached a crossroads. Technologies serving the industry are becoming increasingly more sophisticated. Content marketing, …

5 Steps to Effective Content Strategy Planning

Nov 27, 2014 Aaron Agius 3 Comments<p>You know you need to incorporate content marketing into your digital campaigns, but how do you go about doing so? …

Why Visual Content Will Explode In 2015

Over the past few years, content marketing has seen an explosive growth, and it shows no signs of slowing down. While the Internet abounds in reports and surveys that highlight this trend, I’m going to share with you two very insightful stats related to the boom:<p>Content Marketing Institute’s (CMI) …