Few marketing buzzwords seem to elicit more attention than social media. That’s because when a social media campaign is creative and well-executed, it can prove a powerful addition to your marketing arsenal.
Many traditional marketers see search engine optimization (SEO) and social media as trying to do the same thing, but approaching it in different ways. The crucial point to remember is that they both have
Sales efficiency is the best way to understand the economics of a business. To me, it answers the question as to whether a business can ever scale. The harsh truth is, if it can’t scale, investors won’t
Great logos help sell products. But what kind of logo is right for your brand? Researchers analyzed 597 companies to answer this question. They discovered descriptive logos (those that include visual elements
Starting a new business is an exciting time, as you embark on your entrepreneurial future with passion and determination. For many of us, new ventures often have sustainability as a focus. Whether it’s
Sensible priorities in sales are product, marketing, sales team. But the smart competitors are focusing on this often-forgotten element - communication. It doesn't matter how well you think you're doing
Though Jon Krakauer rendered the phrase immortal in his nonfiction account of an ill-fated young man who ventured into the Alaskan wilderness, the allure of going 'into the wild' predates his book's 1998
This Harvard Researcher Studied How to Slow Aging for 20 Years. He's Made These 3 Changes to His Own Routine
If you want to get confused, try following the latest health and diet advice. Low fat or low carb? Will coffee kill you or help you live longer? What's the best kind of exercise to keep your body and young?
Some the heaviest hitters in digital--from Seth Godin to Larry Kim--just released their predictions for the year's biggest marketing trends. Here's what brands should be planning for as the future (2020!)
The first day of work at a new job can be very stressful. The unfamiliar surroundings and onslaught of new material can cause new hires some degree of discomfort. But sometimes the atmosphere at the new