John Byrne

5 Added | 1 Magazine | 24 Followers | @JohnByrne4m6s | Keep up with John Byrne on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “John Byrne”

Why McDonald’s sales are falling

MCDONALD’S restaurants stand among American capitalism’s greatest success stories. Starting out with just one burger stall in 1948, the fast-food …

McDonald's

Is It Time For McDonald's To Drop The Golden Arch And Ronald McDonald?

When I suggested that McDonald’s should change its name in a previous piece here, I was half-joking. But with sales and earnings continuing to slide, and with a product that is less appetizing to younger consumers than competing brands like Chipotle, Panera Bread, and Five Guys, it may not be a bad …

McDonald's

McDonald's Corporation's 2014 Collapse Ends an Enviable 30-Year Reign

The burger chain is reeling from intense competition, changing demographics, and a disjointed response from management.<p>If you thought 2014 was bad,</b> …

McDonald's

Fortune.com

• 1. To license Fortune articles, excerpts, or headlines for republication in various media (including books, eBooks, film, web, newsletters, …

Print Media

7 ideas to help McDonald's new CEO turn it around

McDonald's has a new chief executive. Steve Easterbrook has replaced Don Thompson, who was in the post for fewer than three subpar years.<p>Here's a value menu of seven things British-born Easterbrook and the Oak Brook-based fast-food giant need to consider:<p><b>1.</b> For diners of a certain age, McDonald's …

McDonald's