Joey sheon kah yik

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Instagram’s tweak may be the beginning of a multibillion-dollar industry

Last month, Instagram – the image-based social network with more than 300 million users – made a change that barely received notice outside the tech …

5 Fatal Mistakes That Will Kill Your Social Media Marketing Campaign

Social media marketing is a highly rewarding strategy, but it’s also a volatile one. One great post, timed perfectly, could go viral and send thousands of visits and new followers your way. One terrible post, or one lapse in understanding or etiquette, could instantly turn away even your most loyal …

Marketing

7 Big Trends That Will Change Your Social Media Marketing Strategy

Jayson DeMers wrote an article in <i>Forbes</i> about what trends to expect in social media marketing over the next year. He sees changes comes to big …

Marketing

Sales are exploding for this little-known soda brand with a cult following

The drink has been around for more than three decades, but in the last several years it has become somewhat of a status symbol for foodies, fashion icons, and fitness gurus.<p>It has attracted a cult following as a result, and sales have exploded.<p>The neon cans have been popping up all over Instagram, …

Advertising

The CEO of Microsoft has an 8-hour meeting with his leadership team every month

But that doesn't mean he spares his top execs from long meetings.<p>In a recent interview with The Wall Street Journal, Nadella said they convene one Friday a month for a whopping eight hours. The other three weeks, they meet for four hours.<p>"The senior leadership team of any company [has] got to stay …

Satya Nadella

5 Brilliantly Faked Viral Ads That People Still Keep Thinking Are Real

Sometimes even the smartest people you know can share something fake in social media, and correcting them is one of the few joys of being an ad …

Viral
Marketing

26 sexist ads that companies wish we'd forget they ever made

After it first appeared in London underground stations during the summer, it was the subject of hundreds of complaints to the UK's advertising watchdog regulator, mostly from people who believed it showed an unrealistic portrayal of a woman that might make other women feel their bodies were …

Mad Men

Now you can be tracked online by your email addy. Thanks, Google!

We see you just went on holiday. Would you like another one tomorrow?Companies can upload your email address to Google so when the internet goliath …

Google Search

After public outrage over worker treatment, Amazon’s hiring a director of social responsibility

Amazon is hiring a new head of social responsibility as the e-commerce giant fights criticism over its management and worker treatment.<p>Christine Bader, who left her post managing social and human rights policies at oil giant BP in 2008 before the 2010 deadly Deepwater Horizon oil explosion, has …

Deepwater Horizon

What higher interest rates mean for consumers

The Federal Reserve has spoken, and rates aren't budging — this time. But despite Thursday's announcement, they have nowhere to go but up. It's just a question of when it'll happen.<p>So many consumers are asking themselves a much more fundamental question: Why do interest rates matter, and what would …

Food that markets to both genders confuses people’s tastebuds

Given the choice between a container of fruity yogurt and a tray of fried chicken, most women will gravitate toward the former and most men toward the latter, thanks in part to the way clever marketing strategies dictate our unconscious food preferences. What’s more, marketing food toward one …

Healthy Eating

Whatsapp reaches 900m users, but is no closer to a business model

Founder Jan Koum announces milestone six years after Facebook-owned messaging service was launched<p>Messaging app Whatsapp has hit 900 million monthly active users, according to chief executive and founder Jan Koum. The Facebook-owned app has grown by 50pc in the last year, with 100m users added in …

Chatbots

Social Customer Service Is the New Heart of Marketing

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer …

15 Mind-Blowing Stats About Generation Z

While many marketers still struggle to figure out the Millennials, a new generation—Generation Z—is growing up behind the scenes.<p>Members of Gen Z, …

Demographics

The 7 Secrets to the Most Effective Social-Media Campaigns

Social Media > Social Media Marketing<p>Next Article<p>Death by 280 Characters: How to Avoid Viral Social Media Blunders<p>Next Article<p>Kevan Lee<p>Content Crafter. Buffer<p>This story originally appeared on Buffer<p>I’ve resisted social media advertising for a long time, believing that there are a host of free tools …

Marketing

21 Digital Marketing Trends & Predictions

The only constant is change.<p>From technology trends to changing business models to evolving consumer behaviors, there’s a lot to consider in order for …

9 Must-Have Features for Social Media Software

Share<p>Social media managers wear a lot of hats: marketer, customer service representative, campaign manager, videographer… the list goes on.<p>What if …

Project Management

7 Marketing Skills That Will Make Your Life Easier

Marketers are, if nothing else, very very busy. We’ve got a lot on our plate, yet we still need to take time to develop and hone our marketing skills …

Marketing

Marketing firm 6S asks Apple to call new phone the iPhone 7

The 6S agency really likes its name and lightheartedly asks Apple to rethink the naming scheme for its next generation of smartphones.<p>Apple is holding an event September 9 to announce its next line of iPhones (among other things), and one marketing firm is hoping the company has a last-minute …