Joe Denson

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How Visual Advertising Will Change Marketing In 2017

Today, digital advertising is expected to grow to an annual spend over $335 billion by 2020. The industry is booming, taking over search ad spend at #1 in 2016. However, with constant increases in ad volume and spend, what’s happening to returns?<p>The average clickthrough rate of display ads across …

How Social Native is Becoming the King of Native Advertising | Inc.com

If anyone has an eye for what's next in the world of marketing, it's probably Jeff Ragovin.<p>After co-founding and being one of the key figures in building Buddy Media into a major Salesforce acquisition and then staying on with Salesforce for a few years, he launched Ragovin Ventures, a strategic …

Digital Advertising

Snapchat Advertisers Can Now Target the App’s Users Based on Offline Sales Data

Snapchat advertisers are about to find out if offline data can drive better campaigns on the app. After forging measurement partnerships and data …

Here Are Some Tips on What to Avoid as a Manager When Giving Orders

What to Avoid as a Manager When Giving Orders<p>Updated May 14, 2018<p>Many people believe that to be an effective manager you have to give orders to the …

12 Facebook Groups To Join Before Quitting Your Day Job To Work For Yourself

One entrepreneur says Facebook is a bottomless resource for first-time business owners. You just have to know where to look.<p>I now generate 95% of my consulting clients through Facebook groups. But even before I built up my business on the social network, I relied on a handful of Facebook groups to …

5 Big Trends and Tips for Social Media Marketing - Small Business Trends

In the last five years, social networks have acquired about 1 billion new users. Over one third of the world’s population is now accessible via …

How to Build a Course Using Microsoft PowerPoint Decks in Articulate Storyline

The best content authoring tool meets the best presentation software.<p>PCMag reviews products independently, but we may earn affiliate commissions from …

Remember These 4 S's for Startup Success | Inc.com

Business school was (and continues to be) an expensive learning experience, and what I remember most was that every professor claimed their stake to significance by naming or authoring an acronym, formula or 4x4 graph. Whether it was four P's of marketing, three C's of business, or simply a unique …

Entrepreneurship

5 Social Media Studies That Will Boost Your Marketing Skills

To help you better understand the ever-changing social media landscape, check out these studies.<p>This story originally appeared on Buffer<p>We are very grateful for all the research that has been done on social media.<p>Social media studies have given us great ideas to improve our social media marketing, …

4 Easily Overlooked Reasons Your Online Business Is Not Thriving

Stick with what works. Maximize your social media use. Keep your information secure. And invest in online visibility.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Internet businesses have come to stay. According to a Hosting Facts report, there were over 3.26 billion internet users …

Instagram Stories Is Likely to Become a Powerful Marketing Tool

Stories is potent and affordable medium for providing an immersive advertising experience.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Instagram is looking for more ways to monetize the platform and the astounding consumer reach it has.<p>The photo-sharing app (hasn’t it become much …

Five ways to build a happy and engaged team

Managers should develop their teams, not just lead them. Here's how.<p>Every CIO can help their staff make the most of their abilities. "I don't think …

The Unusual Interview Question a Top Team Builder Always Asks | Inc.com

"I think that the fastest way to grow a business is to connect with your customers, not convince them."<p>Business Growth Advisor and Consultant Nigel Green shared that thought with me on a recent podcast interview, and I haven't been able to get the phrase out of my head ever since.<p>Green, who helped …

How to Attract Your Ideal Customer with Perfectly Positioned Content - Copyblogger

“Hello, I’m a Mac.”<p>“And I’m a PC.”<p>You remember Apple’s “Get a Mac” series of commercials that ran from May 2006 to October 2009?<p>The commercials were …

Marketing

Which Types of Facebook Posts Get the Most Likes, Comments, and Shares? [Infographic]

Consumers interact most with very short Facebook posts, according to recent research from BuzzSumo.<p>The report was based on an analysis of data from …

7 Important Digital Skills All Marketers Should Master In 2017

Marketing isn’t what it was 10 years ago (or even 5), with all the advancements of technology and data the past few years have brought. According to HubSpot, half of all new marketing hires will require technical skills. Here are some that will probably be on that list of job requirements.<p><b>1.</b> …

Marketing

The Ultimate Guide to Getting Powerful Client Testimonials (With 6 Simple Questions)

If you’ve worked with a client and want to know about their experience working with you, asking for their feedback is important. While it may not …

5 Marketing Tasks Your Competitors are Successfully Automating - Small Business Trends

We live in a business world that’s largely ruled by automation. As a result, you’re losing time and money if you’re manually doing something that …