Jodi Harris

99 Flips | 7 Magazines | 20 Likes | 26 Following | @Joderama2014 | Keep up with Jodi Harris on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jodi Harris”

How to Build a Story With Your Brand

Creating new stories with your brand is a great marketing strategy.<p>Brands have to be more responsible than ever before. These days' customers are looking for more than someone who can sell a product at the most affordable price. They are looking deeper into what companies are doing in order to …

How mobile commerce is changing customer service

It’s no secret that mobile is rapidly becoming the end-all-be-all in consumption. In fact, in 2015, nearly half of Google search traffic came from mobile devices. On average, Americans spend about five hours a day on their phones! Forrester calls this the “Mobile Mind Shift” — the expectation that …

Do You Have What It Takes to Master Content Marketing?

Do you have what it takes to master content marketing?<p>If you breezily think, "Yeah, sure. I've got it," then prepare to have your world turned upside down.<p>Today's content marketing industry is brutal. I'm predicting that those who are only half-committed will crash and burn within the next twelve …

Facebook Opens The Floodgates to 'Sponsored Content'

The next post from your favorite publisher, company, or celebrity you see on Facebook might be from an entirely separate brand.<p>That’s because …

3 soon-to-be social media trends you can profit on

What is the next big wave of social media?<p>Maybe it’s Peach — or another hot new social network. Maybe it’s a strategy like posting times or text faces.<p>It’s really hard to say!<p>(And yet here I am saying it…)<p>To ride the wave of <b>the next big thing in social media</b>, it often takes a lot of …

Generate Qualified Leads Using Online Marketing Funnels

<i>Episode 83 of The Small Business Marketing Report Podcast</i>In this episode Robert interviews Scott Oldford an online lead generation specialist. Scott …

7 Tools to Uncover Customer Needs & Map the Customer Journey to Create Better Experiences

Marketers have become increasingly focused on the importance of understanding the customer journey and using data to lead their marketing strategies. …

Suicide Squad recruits Snapchat users with interactive lens filter

Warner Bros. is transforming Snapchat users into a version of the Joker from the upcoming film Suicide Squad with a limited-time sponsored lens, a …

15 Ways To Increase Mobile Landing Page Conversion - Marketing Blog for Conversion Rate Optimization Experts

landing pages and conversion rate optimization blog by pagewiz<p>15 Ways To Increase Mobile Landing Page Conversion<p>By Mike Dane on April 5, 2016<p>Reading …

Mobile Devices

What Is “Dark Social” and Is It Something You Should Care About?

If you work for a social brand and have ever needed to dig into a traffic source report using your favorite web analytics tool, you may have noticed …

The ultimate guide to Facebook carousel ads

Facebook carousel ads are extremely engaging and fun way to promote your business.<p>According to data collected by Kinetic Social, these ads can also drive up to 10 times more traffic to advertisers’ websites than static sponsored posts on Facebook. And LOVOO found that they got a 72 percent higher …

The best (and worst) ways airlines use Twitter for customer service

<b>There is an increasing number of people heading to social media to contact an airline brand, either to ask a question, make a complaint, or simply to</b> …

Customer Service

Why Email Marketing Isn't Dead (And How It Can Dramatically Increase Your Revenue)

Some minor tweaks to your email marketing strategy will yield some major results (and happy customers).<p><i>Danny Wong is an entrepreneur, marketer and writer. He is the co-founder of Blank Label, an award-winning custom clothing company in Washington, D.C. To connect, tweet him @dannywong1190.</i><p>The death …

How to Approach Customers Without Intruding Upon Them: 5 Dos and Don'ts

Digital marketing is a balancing act. While technology has offered businesses key insights by tapping into the power of predictive analytics, …

Brands Can Now Produce Native Ads on Facebook More Effectively

Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media …

Facebook Live Rolls Out for Groups and Events: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that …

How to Create Content 10X Better Than Your Competitors' [Infographic]

In today's hectic business environment, your competitors may be more focused on creating content rather than creating valuable, shareable content. …

Emotional Advertising: How Brands Use Feelings to Get People to Buy

Advertising

We Have Cloud, Big Data, Online Channels; But Are We Digital Yet?

In a recent interview at CXOTalk, Chris T. Hjelm, executive vice president and chief information officer at The Kroger Co., talked about the various and complex systems and technologies supporting the retailer’s far-flung operations, from manufacturing to logistics to retail outlets and …

Live streaming is becoming more popular with brands and content creators

<i>This story was delivered to BI Intelligence "Digital Media Industry Insider" subscribers. To learn more and subscribe, please click here.</i><p>Brands are using live streaming more and more in order to reach the masses.<p>Live streaming has become a focal point as heavyweights such as Facebook, Snapchat, …

Facebook just made it easier for publishers and influencers to make money

Branded content is the type of advertising that sees brands pay for placement or a mention in the natural style of a post, image, or video.<p>A beauty brand might pay YouTube star Zoella to give herself a makeover using their products in her next video, for example.<p>On Friday, Facebook updated its …

Mashable bets big on social video and branded content

<i>This story was delivered to BI Intelligence "Digital Media Industry Insider" subscribers. To learn more and subscribe, please click here.</i><p>Mashable is betting its future on attracting audiences through social video distribution and increasing revenues from its branded content division, according to a …

Mobile marketing tips for your holiday season campaigns

With the first full week of fall now behind us, holiday marketing season will kick into high gear. With many consumers -- especially Millenials -- …

Ultimate SEO Checklist for E-Commerce Companies [Printable Checklist]

While many of your SEO tasks are going to be the same regardless of the type of company you run, there are several different ways to look at SEO when …

3 Ways to Integrate Video Into Your Marketing Strategy

This story appears in the October 2015 issue of <i>Entrepreneur</i>. Subscribe »<p>There has never been a better time to think about how you can make video a bigger part of your online marketing strategy.<p>Facebook is advancing aggressively into video (giving YouTube a run for its money as the top platform). …

10 Surprisingly Common Mistakes That Stop People From Reading Your Email

Want people to open your email? Here's what not to do.<p>You may love email or hate it, but there's no getting around it. The ability to write a compelling email is a make-or-break skill, whether you're sending marketing blasts or e-newsletters to your customers, making a pitch to a potential …

Here's Exactly What A Hiring Manager Scans For When Reviewing Resumes

Hiring managers spend just six seconds on your resume before they decide on you — this is exactly what they look at.<p><i>Produced by Matt Johnston</i><p><b>Follow BI Video:</b><b>On Facebook</b>

8 Google AdWords Hacks That'll Double Your Conversion Rate

Would you like to double your Google AdWords PPC conversion rate? That’s probably a silly question – of course you would. Most smart AdWords …

AdWords

How to Write Emails That Actually Get Opened and Read

Stats, insights, best practices, and more.<p>Inboxes are increasingly cluttered. You know that. Yours is.<p>So how can you make sure <i>your</i> emails actually get opened and read?<p>Good question, and one that Ollie Roddy, a marketing assistant at sales-i, set out to answer. (Check out the full -- and free -- …

Comcast is about to launch a major video platform called Watchable to rival Facebook and Google

The platform is currently called "Watchable," but there's a small chance that could change before launch.<p>The Information's Amir Efrati previously reported that Comcast was thinking of launching a digital video service, but here are more of the details.<p>Comcast is partnering with major digital …