Joanna Cronk

797 Flips | 23 Magazines | 1 Following | 404 Followers | @JoannaCronk | Keep up with Joanna Cronk on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Joanna Cronk”

Fred, an Eerily Lifelike Android, Visited a Pub to Promote WestWorld (and the Robot Uprising)

Fred’s just a normal bloke with normal thoughts: He hates sunny weather, thinks humans are inferior to machines and randomly asks strangers if they’d …

FEM CURRENCY - THE FIRST CURRENCY THAT CLOSES THE GENDER PAY GAP

Old Spice’s New Print Ad in GQ Contains a Full-Sized Disposable Paper Blazer

Fragrance advertisers think they’re cool with their scent-strip print ads in glossy magazines. But Old Spice, as it so often does, one-ups the …

Why the Ikea Ad That You Pee on Is (Maybe) Not as Weird as You Thought

Ikea is no stranger to generating buzz with its advertising. But the brand’s first viral ad of 2018 is unusual, even so.<p>The magazine ad, running in …

McDonald’s Sponsored a Snapchat Bitmoji That Steals Your Coffee in Augmented Reality

When it comes to Snapchat users messing around with their bitmojis, McDonald’s is hoping they’re loving it.<p>McDonald and Snap have partnered for the …

Wieden + Kennedy Lodge Made 7 Reddit-Themed Escape Rooms for a Toy Robot Brand

Brands have mixed results when it comes to jumping into the Reddit fray. Sometimes it works, putting a marketer at the center of a cultural zeitgeist …

Why CNBC Had People Interview for Jobs in a Glass Box Outside Rockefeller Center

Interviewing for a job is stressful enough when it’s just you and the interviewer. It gets a whole lot more awkward when dozens of random strangers …

Burger King Will Give Free Whoppers to People Dressed as Clowns on Halloween

Burger King is turning Halloween into its own personal holiday—for tricking McDonald’s.<p>Last year’s “Scariest BK” stunt involved dressing up an entire …

Philips Harnessed the Physical Energy of Mothers and Did Something Amazing With It

Mother’s Day falls a little later in Argentina than for the rest of us. This year it was on Oct. 15. To celebrate it, Philips and agency Wunderman …

Netflix’s Secretive New Narcos Ads Are Popping Up, Cocaine-Like, in Nightclub Bathrooms

The Netflix cocaine drama Narcos has always gotten great advertising, and this latest effort from DonerLA is no exception—a contextual out-of-home …

Adweek – Breaking News in Advertising, Media and Technology

Adweek – Breaking News in Advertising, Media and Technology

Adweek – Breaking News in Advertising, Media and Technology

‘Girls Trip’ Writers Make Movie History — and Influence It, Too

The screenwriters Tracy Oliver and Kenya Barris set their sights on “Girls Trip” the moment they heard murmurings about the project, a comedy that would examine the friendship among four black women attending the Essence Festival in New Orleans. That film, released in July, just made history by …

Indie Focus: Dreams and schemes with 'Logan Lucky,' 'Lemon,' 'Gook' and 'Patti Cakes'

Hello! I'm Mark Olsen, and welcome to another edition of your regular field guide to a world of Only Good Movies.<p>Fall movie season is imminent, with a whole new crop of movies, and the decks are being cleared of any lingering releases that need to get out into the world. So this is yet another week …

‘Hitman’s Bodyguard’ Is No. 1, as ‘Logan Lucky’ Disappoints

LOS ANGELES — Maybe there is a method to studio madness?<p>Steven Soderbergh has long believed that the big movie studios overspend on marketing and rely too heavily on focus-group testing of trailers and other advertising materials. And he set out to prove it with “Logan Lucky,” which arrived in wide …

With ‘Logan Lucky,’ Soderbergh Hopes to Change Film’s Business Model

LOS ANGELES — I want movie studios to keep their grubby paws off my money. And I want complete control over how my films are marketed.<p>Most marquee directors hold those twin desires, but none more than Steven Soderbergh, the iconoclast behind “Erin Brockovich,” the “Ocean’s Eleven” series and “Sex, …

'Hitman's Bodyguard' Tops Weekend with $21M+ Opening as 'Logan Lucky' Falls Short

by Brad Brevet<p>August 20, 2017<p>Lionsgate and Summit's action-comedy <b>The Hitman's Bodyguard</b> finished ahead of pre-weekend expectations and took the #1 …

'The Hitman's Bodyguard' wins a lazy weekend box office as the 'Logan Lucky' experiment fails

Sadly, it isn't anything that is going to scare off the majors.<p>Despite a lot of hype in how he was releasing his first feature film in four years, Steven Soderbergh's "Logan Lucky" opened in theaters with only an estimated $8 million, according to Exhibitor Relations.<p>The auteur released the heist …

Weekend Box Office: 'Hitman's Bodyguard' Mows Down 'Logan Lucky' With $21.6M

Neither film, however, could stop domestic summer revenue from continuing to fall as Hollywood and theater owners endured the lowest-grossing weekend …

Box Office: ‘Hitman’s Bodyguard’ Is No. 1, ‘Logan Lucky’ Misfires – Variety

Without a superhero movie or new studio sequel in play, this weekend provided an opening for two smaller films to shine. But as the weekend draws to …

Box Office

Box Office: Free Press, Great Reviews And 007 Can't Make 'Logan Lucky' A Hit

Steven Soderbergh’s <i>Logan Lucky</i> is an unfortunate example of how all the good will and good press in the world can’t make a hit if adult moviegoers don’t want to show up. The well-reviewed heist caper about a small group of working poor folks in West Virginia trying to rob a race track stars …

Looking Under ‘Logan Lucky’s Hood As ‘Hitman’s Bodyguard’ Stands Tall With $21M Opening – Saturday AM Update

<b>UPDATE, Saturday AM Writethru after 12:47AM post:</b> Two distributors, Bleecker Street and Lionsgate, observed ahead of time that August wasn’t going to …

Animation

Steven Soderbergh Has A Game-Changing Plan to Give Directors the Creative Control They Deserve

If "Logan Lucky" proves to be a hit, it could change the way auteur filmmakers go about producing and distributing their movies.<p>“Logan Lucky” is way …

When Teens Don’t Drive Safely, Toyota’s Clever App Plays Their Parents’ Embarrassing Music

Here’s a sure-fire way to get teen drivers to stay safe behind the wheel: Threaten to embarrass them by playing mom and dad’s favorite tunes.<p>That’s …

AmEx Had a Nice Surprise for Facebook Users Who Turned the Sound On for This Ad

Now and then we see fun little hacks of Facebook’s silent autoplay videos, and here’s the latest from American Express and BBR Saatchi & Saatchi in …

The 25 Best Ads of 2017 (So Far)

We’ve made it through the first six months of 2017 more or less intact, so it’s time to look back at some of our favorite advertising produced over …

Advertising

Augmented Reality Brings Super Mario Bros. To Central Park

We've never seen a more intriguing case for VR than being able to turn New York City into the landscape from your favorite 1980s Nintendo game (that …

13 Noteworthy Digital Media and Marketing Stats From This Week

It’s been a busy, busy, busy week in online media and marketing stats, and we’ve put together 13 figures that were definitely worth sharing:<p><b>1.</b> …