Kongdate Moungsiri

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10+ of the best APAC digital marketing stats from February 2016

LINE vs WhatsAppTechinasia.com produced some stunning charts to demonstrate the revenue generated by Asian messenger apps.Though the Facebook-owned …

Social Media

Three copywriting tricks for making your startup marketing more memorable

Every day we are exposed to thousands of brands and marketing messages.<p>Texts, emails, social media, television, radio, billboards, cars and buses all …

Yes, Even CEOs Need To Use Social Media–And They Need To Do It Well

More than 60% of Fortune 500 CEOs have zero social media presence. That may be a problem.<p>These days, it’s a rarity to find someone who’s not on Facebook–unless that someone happens to be a Fortune 500 CEO.<p>A new analysis from CEO.com shows that the heads of the planet’s most powerful companies still …

Hotel rooms with unusual views

Hospitality

These Eight Mistakes Are Killing Your Brand and Business

As a small business, the most important thing you can possibly do to boost your day-to-day sales is to refine and improve your brand. Are you making any of these mistakes with your business?<p><b>You asked for support before you demonstrated value</b><p>Those late night infomercials get one thing right; long …

Social Media

Contest Marketing: Take Your Business to Greater Heights Using Contests

Here’s the thing, I’m guessing that by now, you’ve read somewhere on the internet how someone has gotten bajillions of leads or how someone has …

Startups Could Soon Face Their Darwinian Moment

2016 has had a rocky start. After seven years of strong venture financing activity, startups may face tightening conditions as they try to raise capital and look for exits.<p>The U.S. startup scene has been a happy place for the last few years. An influx of angel and seed funds have given rise to …

Venture Capital

What Is the Best Social Media Platform for Driving Traffic?

There almost too many social media accounts to count at this point. Everyone that has taken at least a vague interest in putting their business out …

The Big Marketing Communication Mistake Most Businesses Make

A school friend of mine works for an NGO that focuses extensively on the skill development and income generation capabilities of children and women …

What Leicester's remarkable rise in the Premier League teaches about management and leadership

Since the early 1990s, the same five teams—Manchester United, Chelsea, Arsenal, Manchester City, and to a lesser extent, Liverpool—have dominated the English Premier League. It’s been over 20 years since a team other than one of those five took home the trophy.<p>But look at the table now and you’ll …

Soccer

Why clients will not be spending more on social media in 2016

While we know social media is one of the most important mediums of communication today, a recent study by Forrester states that half of the marketers …

Social Media

How Digital Marketing Has Changed Customer Expectations

Digital marketing has brought businesses and consumers many things, including brand awareness and easy access to products. This was all part of the …

How to Power Happy Customer Experiences With Content

Pause for a moment, and think about the current state of social media and digital. Consumers are faced with more messages across more social and …

Customer Experience

21 Ways to Win the Hearts of Your Employees

Treat your employees the way you wish to be treated and you will surely win their hearts.<p>Over a decade ago, the concept of heart-centered leadership was met with skepticism. People who had read my book on the subject were uncertain that heart-centered principles could thrive in a world obsessed …

3 Reasons Why Consumers Share Content

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Advertising Industry

Before, During & After: The Key Strategies For Effective Influencer Campaigns | Audiense

Influencers now represent a core pillar of marketing campaigns. For example, influencers are seen as important for 94% of fashion brands when …

How social psychology can benefit your social media marketing?

Humans use their emotional faculties a lot more than reasoning when making a purchase decision, according to conclusive research evidence. This has …