jimmy Payne

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5 Writing Books That Have Made Me a Better, More Creative Writer

Some folks read the same novel multiple times for fun. I tend to read the same writing books for fun.<p>I’ve come across five favorites that have really …

The subtle science of selling – a six-step guide

Salespeople can lure you into buying their products with simple psychological tricks. Tiffanie Wen explores how they work.<p>If I told you this is the most important article you’ll read this week, you probably wouldn’t believe me. But what if I could say that 75% of your friends agreed? Or if I could …

Cracking the Sitcom Code

After signing up to write a script for Croatian television, I learned that virtually all TV comedies, from Seinfeld to South Park, follow a simple formula.<p>As happens to so many of us, I was asked to write a sitcom for Croatian television. I’m an American ex-pat living in Slovenia, and I know next …

This 30-Minute Exercise Doubles Sales

Creating a shorter sales message increases your sales pipeline and makes opportunities easier to close.<p>Millions of companies cumulatively spend billions of dollars on email marketing but then send out sales messages that get few, if any, responses from potential customers.<p>That's a bit weird because …

Customer Service

The Greatest American Copywriter Wasn’t a 'Mad Man'

Tom McElligott is the Midwestern son of a preacher. As an adman he was shy, not boastful. He vomited before client presentations—not from liquor like that hack, Don Draper, but from fear. Fear that this new client wouldn’t have the balls to buy his...<p>Most of you have never heard of him. He never …