Jim Stengel

573 Added | 5 Magazines | 1 Like | 7,127 Followers | @JimStengel | President/CEO of The Jim Stengel Company || Former Global Marketing Officer of P&G  ||  Author of Grow, How Ideals Power Growth and Profit at the World's Greatest Companies || Adjunct Professor at UCLA Anderson || Former Board Member of AOL and Motorola

Universal Music's Lucian Grainge Gets Cannes Lions Honor

"Today I hunt for brands, digital platforms and new thoughts in technology," said the former talent scout who is credited with saving the music …

Entertainment

Adidas Bests Nike for Entertainment Lions Music Grand Prix

Most Popular<p><b>WHAT IT IS:</b> The Adidas Originals "Original Is Never Finished" campaign, which featured a re-mixed, modernized version of the Frank …

Advertising

Young Marketers session on Creative Effectiveness out on the terrace at Cannes.

McCann's 'Fearless Girl' Is Monday's Big Winner at Cannes

Most Popular<p>McCann New York's "Fearless Girl" came into Cannes a heavy favorite and the female-empowerment campaign lived up to expectations on …

Fearless Girl

Cannes Hacks: Pro Tips From Festival Survivors

<b>Best Place for Hangover Breakfast</b><p><b>Ryan Harwood</b>, CEO, PureWow and The Gallery<b>:</b> Le Forville in the marché.<p><b>Rob Schwartz</b>, CEO, TBWA/Chiat/Day New York<b>:</b> …

Advertising

Cannes 2017

"You can't buy people to use your products. You need to design for the consumer so they want to use your product." - R/GA<p>— Jim Stengel (@JimStengel) …

Advertising

What Startups and Enterprises Can Learn From Each Other

Partnering with another company has long been a useful endeavor for businesses of all sizes. But in recent years, the differences between small …

Startups

Creativity’s bottom line: How winning companies turn creativity into business value and growth

Top-performing companies use four key management practices to turn creativity into value.<p><b>Most of us can remember</b> a couple of favorite ads. They’re …

Creativity

Startups Offer Unusual Reward for Investing

Simple Agreement for Future Equity promises benefits later if the firm is able to move forward<p>When a young Boston entrepreneur sought half-a-million dollars to launch his startup last fall, he turned his back on today’s usual tactics, such as selling...

21st Century

Happy Ugly Feet | The New Yorker

In 1936, Meret Oppenheim, the Swiss Surrealist artist, had tea with Pablo Picasso at the Café de Flore, in Paris. Oppenheim was wearing a bracelet, of her own design, that was clad in ocelot fur. Picasso admired it, noting that one could cover anything with fur. Soon afterward, Oppenheim produced …

Shoes

Twitter Cofounder Biz Stone's Seven Secrets For Starting And Leading A Successful Business

Biz Stone co-founded Twitter in 2006 with Jack Dorsey, Evan Williams and Noah Glass and is now chief executive of Jelly Industries. He has been named entrepreneur of the decade by Inc Magazine, one of the world’s 100 most influential people by Time Magazine and “Nerd of the Year” by GQ Magazine. …

Biz Stone

Can A Crowdsourcing Invention Company Become 'The Best Retailer In The World?'

Every Thursday night Quirky‘s Manhattan headquarters turns into a television studio. On a recent April evening the airy Chelsea loft is host to a buzzing mix of beer-sipping twentysomethings, businessmen in dark suits and a dozen 10-year-olds from the Concord, N.H. Young Inventors Club. Facing the …

Andreessen Horowitz

How founders can tell a great startup story

In my role at Greylock Partners, I work closely with entrepreneurs to help them shape their company’s communications strategies. No matter the …

Startups

Audi is the first to test autonomous vehicles in New York

In May of this year, the state of New York opened up an application process for companies that wanted to test autonomous vehicles there. Audi snagged the first license and will begin testing near Albany in the coming weeks.<p>The Audi A7 that will do the first demo at the New York state capital is not …

Transportation

Playing Catch-Up to Uber on Self-Driving, Lyft Teams Up With Partners

SAN FRANCISCO — Uber is spending millions of dollars to make self-driving cars on its ride-hailing network a reality. Now Lyft, one of Uber’s biggest competitors, is striking a series of partnerships to do the same.<p>Lyft on Tuesday announced an agreement with nuTonomy, a self-driving car start-up, …

Uber

Unleashing the Innovators: How Mature Companies Find New Life with Startups Hardcover – September 5, 2017

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on …

G.M. Wants to Drive the Future of Cars That Drive Themselves

DETROIT — The chief executive of General Motors, an automaker synonymous with Detroit, saw the future of driving not in the Motor City but on the streets of San Francisco.<p>Mary T. Barra, a G.M. lifer who had worked her way from engineer to the top, was in the back seat of a prototype self-driving …

Transportation

Evernote’s Quest To Become A 100-Year-Old Startup

Evernote doesn’t do anything unless it’s “sufficiently epic,” says CEO Phil Libin. What suffices? Things like business socks, designing a design culture, and becoming a century-old startup.<p><i>Evernote CEO Phil Libin recently stopped by the Fast Company office. The following is an excerpt of our</i> …

Startups

SoftBank's $100 Billion Tech Fund Rankles VCs as Valuations Soar - Bloomberg

Earlier this month SoftBank led a $502 million investment in a London-based virtual reality startup called Improbable Worlds. Less than two years …

Venture Capital

Galvanize will teach students how to use IBM Watson APIs with new machine learning course

As part of IBM’s annual InterConnect conference in Las Vegas, the company is announcing a new machine learning course in partnership with workspace and education provider Galvanize to familiarize students with IBM’s suite of Watson APIs. These APIs simplify the process of building tools that rely …

Machine Learning

Revolar, the personal safety button, can get you out of tight spots

A new hardware/app device called Revolar aims to make it safe to walk the streets. This tiny button will notify your friends and family if you’re scared and the authorities if you’re in trouble — and will even simulate a phone call if you need to get out of a sticky situation.<p>It works with iOS and …

Gear & Gadgets

Check out my new book launching September 5.

4 Innovation Strategies From Big Companies That Act Like Startups

Established companies have a reputation for being way too bureaucratic to be innovative. But taking a page from startup culture, some have figured out how to become agile and fast-moving despite their size, Soren Kaplan writes.<p>Stodgy. Slow. Bureaucratic. Big companies get a bad rap when it comes to …

Hershey Introduces New Product Innovation To Snacks Portfolio: Hershey’s Cookie Layer Crunch

New product launches are always exhilarating. After many months of rigorous product development, in-depth consumer testing, multiple rounds of …

Dessert

Mobile ad startup Vungle says it’s hit a $300M revenue run rate

Adtech startups like to announce when they’ve hit $100 million in annualized revenue, but Vungle — which focuses on delivering in-app video ads — is doing a bit better than that. It says it’s now reached a $300 million revenue run rate.<p>And while the last three months of the year tend to be the …

Advertising

How Big Companies Can Work With Startups

I recently had the opportunity to present to a group of senior HR executives at a Fortune 500 company about the emergence of on-demand services and …

Innovation