Jim Stengel

614 Flips | 5 Magazines | 1 Like | 7,172 Followers | @JimStengel | President/CEO of The Jim Stengel Company || Former Global Marketing Officer of P&G  ||  Author of Unleashing the Innovators: How Mature Companies Find New Life With Startups || Adjunct Professor at Kellogg School of Management || Former Board Member of AOL and Motorola

Kings make venture capital investment in Silicon Valley tech company

The Sacramento Kings this week participated in a $7 million investment round in Sunnyvale-based technology company Xperiel. The Kings declined to say …

All the 2018 Super Bowl Ads Released So Far

Check out every Super Bowl ad that marketers release before the Feb. 4 game, with the latest on top. <b>And now rate them too, in Ad Age's first Super</b> …

Pepsi’s Retro Super Bowl Gamble: Revisiting Cindy Crawford, Britney Spears and Other Icons

Cindy Crawford isn’t the only famous face returning to Pepsi for the Super Bowl. Pepsi is using its 30-second Super Bowl spot to travel back in time …

Britney Spears

Ad Lib: Bryan Buckley on the Super Bowl Ad He Wishes He Made (and the Nearly Six Dozen He Did)

<i>Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a …

Morgan Freeman and Peter Dinklage Have an Epic Lip-Sync Battle in Super Bowl Ad for Mountain Dew and Doritos

Earlier this month, PepsiCo announced that Morgan Freeman and Peter Dinklage would face off—with help from Missy Elliott and Busta Rhymes—in a …

Advertising

The Do-Gooder Bowl? Also: E-Trade Returns and Diet Coke Brings Its Makeover

<i>Want the latest Super Bowl ad news in your inbox? Sign up here to receive our revamped Super Bowl Alerts newsletter.</i><p><b>Do-Gooder Bowl</b><p>While last year's …

Chris Pratt gets a big head in his first Super Bowl ad as Michelob Ultra pitchman

Plan your bathroom breaks and chicken wing resupply missions carefully Sunday or you might miss Star Lord's first Super Bowl ad — his first commercial, period, actually.<p>Chris Pratt finally said yes to Madison Avenue this year, signing on as the new pitchman for Michelob Ultra, Anheuser-Busch …

4 Advertising Trends to Expect From Super Bowl LII

Last year’s Super Bowl saw advertisers get political, with brands tackling issues such as immigration, pay inequality and climate change.<p>That’s one …

Advertising

Coke Plans a New Ad for 2018 Super Bowl After Running Repeats in 2017

Coke, which re-ran an old ad in last season's Super Bowl, will return to the 2018 game with a new spot. A spokeswoman confirmed the ad, but declined …

Groupon Returns to Super Bowl Seven Years After 'Tibet' Flop

Groupon is returning to the Super Bowl with its first commercial in the big game since its 2011 "Tibet" flop.<p>The 30-second ad, which will air between …

Pringles to Air Its First Super Bowl Commercial

Pringles will air its first Super Bowl ad to kick off its new "Flavor Stacking" campaign, a 30-second ad in the first half.<p>While the brand did not …

Super Bowl LII: Who's Buying Ads in the Big Game | Special: Super Bowl - AdAge

Web services<p>Wix.com<p>Buy: Despite initially saying it would sit out of the Super Bowl this year to focus more on digital advertising, Wix.com will air …

Billionaire CEO Michael Dell tells employees, forget hierarchy: 'Be willing to break things, make stuff happen'

Dell Technologies — which includes seven businesses Dell, Dell EMC, Pivotal, RSA, Secureworks, Virtustream, VMware — has 140,000 employees. In the …

Xperiel Aims To Turn Sports Venues Into Augmented Reality Consoles

Imagine if the sports venue you were in were transformed into a giant video game console, with your phone serving as a controller that enables you to …

Intuit India launches accelerator programme for women entrepreneurs

<i>Intuit India's CSR initiative Intuit Rise launched the women-in-business accelerator programme to help women entrepreneurs grow their business.</i><p>As …

Women Entrepreneurs

Snapchat and NBCUniversal Are Creating a Digital Content Studio for Scripted Shows

Snapchat is delving deeper into the world of original programming, thanks to new partnerships with NBCUniversal and the Duplass Brothers.<p>With a …

Advertising

How Partnerships Help Unleash Innovation

All companies want to succeed and make a difference. Big, established companies think they have the history, trust, and scale to do so. Small, young …

Facebook Live with Beth Comstock

Yesterday, I joined Beth Comstock, vice chair of GE, for a fireside chat about my new book, Unleashing the Innovators. Check out the video …

Google weaves touch controls into Levi Strauss jacket

Levi Strauss this week begins selling a denim jacket with touch controls woven into the fabric in the first fashion offering stitched from a …

Comprehend Presents Clinical Intelligence for Data-Driven Decisions

Comprehend Presentations and Booth Demos at SCDM 2017 Highlight Expertise Across Evolving Study, Portfolio and CRO Data(PRWeb September 25, 2017)Read …

Upstart 50 Inventor: Alex and Philipp Hertel, Co-founders at Xperiel - San Francisco Business Times

<b>Alex and Philipp Hertel, Co-founders at Xperiel</b><p><b>Location:</b> Sunnyvale<p><b>Disrupting:</b> Marketing<p><b>Why picked:</b> Alex and Philipp Hertel created the technology …

The Top 10 Books to Read This Fall

’Tis the season to set aside that beachy novel and dive into the latest slate of business books and tell-alls. This fall will see a slew of releases …

Business Books to Watch in September

After the summer lull, September always brings a bounty of new book releases. In order of publication date, these are just 20 of the new books we'll …

How GE, Target, And Levi’s Keep Their Cool

What happens when big brands partner up with innovative startups.<p>In his new book, <i>Unleashing the Innovators</i>, Jim Stengel, former global marketing officer at Procter & Gamble, studied some 200 “odd couple” partnerships between established companies and tech-focused upstarts. Here’s how the …

Startups

LinkedIn opens video uploads to all as part of a bigger video push

Video is the name of the game in social networking: sites like Facebook and Twitter have been doubling down on the medium in recent years to drive more traffic and engagement from users, and also as a platform to snare more premium advertising away from traditional television broadcasters; Snapchat …

Social Media

New York Jets Team Up with Xperiel to Bring the First Augmented Reality Experience to Football Fans at MetLife Stadium

Rule number one for corporate accelerators: don’t assume what start-ups need

A recent piece by the IPA’s David Caygill and Matt Rebeiro on corporate venturing caught our attention recently. Whenever valuable industry insight …

CEO: EyeVerify's new big vision is not only possible, but probable (Video) - Kansas City Business Journal

By Leslie Collins <br>– Reporter, Kansas City Business Journal<p>May 8, 2017, 3:00pm CDT<p>Toby Rush easily could have retired or pursued another startup when …

The eyes have it: Bank of America, Samsung pilot iris-scan logins

This month, Bank of America will begin piloting technology from Samsung that lets customers log in to mobile banking by taking a picture of their eye.<p>…

Banking