Jim Johnston

92 Flips | 5 Magazines | 87 Likes | 4 Following | 1 Follower | @JimJohnstonb88c | Cloud application/SaaS/CX/BamaFan/Outdoors and More

After twenty years of Salesforce, what Marc Benioff got right and wrong about the cloud

As we enter the 20th year of Salesforce, there’s an interesting opportunity to reflect back on the change that Marc Benioff created with the software-as-a-service (SaaS) model for enterprise software with his launch of Salesforce.com.<p>This model has been validated by the annual revenue stream of …

SaaS

The Enterprise Marketing Disconnect that Nobody Wants to Talk About

Enterprise marketing teams have a big problem that nobody wants to talk about; they have no idea if their cross-channel campaigns have performed well or completely failed. The dilemma comes from a fundamental disconnect between analytics and business intelligence (BI) tools and the thousands of …

Marketing

How to Use Google Analytics for Social Media: A Beginner’s Guide

Did you know that social media spend will increase by 71% in the next five years? And did you know that 42.3% of marketers believe that social media …

Analytics

A New Harvard Study Reveals The Truth Behind Amazon's Purchase of Whole Foods (And Why Store Shelves Are Shockingly Empty)

Employees crying, empty store shelves, and irate customers do not sound like the Whole Foods we know and love. Welcome to the new normal -- at least for now.<p>Whole Foods has enjoyed an incredible history of success. Their co-founder and CEO, John Mackey, is an evangelist for "conscious capitalism" …

Study: Most consumers opt for online customer service

TECHNOLOGY<p>BY Deena M. Amato-McCoy<p>Automated customer service interactions are changing the role of contact centers, and how retailers are solving …

Are We Entering The Era Of Social Shopping?

Brands are treating social media as a sales platform now more than ever. Nearly 25% of business owners are selling through Facebook and 40% are using social media as a whole to generate sales. Not only does social media influence what people buy through recommendations (23%), a fully 30% of …

eCommerce

Infographic: What trends spell success for email marketing?

What is the secret to a successful email marketing campaign?<p>Make it a personal experience.<p>Email marketing continues to be a successful channel for …

Infographic: How chatbots could help your organization

Robots taking over the world might not be so bad after all.<p>Chatbots are changing the way consumers and organizations interact online. These …

Taps, Clicks, Bricks: How Retail Is Changing In America

88% of retail is still bricks and mortar. Commerce is going digital via mobile and desktop, while keeping its feet on the ground. Here's how Home Depot, Walmart, Unilever, eBay, and Citi are making it happen.<p>E-commerce is growing. The chunk that is mobile-driven is exploding. But the big picture is …

How To Create Non-Boring Social Media Ads That Spark Action

Let’s face it: the perception of social media ads has declined recently.One of the scariest stats says that nearly 60% of Americans don’t believe …

The Retail Industry Is Focusing on Customer Experience and Convenience to Win in Ecommerce

For decades, the retail industry stood strong. Retailers emerged fairly unscathed during the first wave of the internet in the ’90s because consumers …

Oracle Announces New Products and Solution Enhancements at Modern Customer Experience 2018

As consumer expectations continue to outpace customer experiences, CX professionals are faced with the reality of trying to keep up. And while the …

Get an AI Head Start: Buy It

CIOs want to invest in AI projects, but some just aren't ready to build it out themselves. So Oracle and SAP are both offering AI technologies to …

5 Customer Experience Trends to Watch

Delivering strong customer experiences (CX) ties directly to your bottom line. According to a 2017 study by professional services company KPMG, …

What an Impressive Lineup of Speakers Set to Take the Stage at Modern CX - and Other News

Enjoy our weekly round-up of top news stories across the CX landscape.<p><b>Oracle CX Social Content:</b><p>Learn about @jaybaer journey to #tech …

Customer Experience

It's a Good Time to Invest in E-Commerce

If you haven't noticed, e-commerce is taking the world by storm, and for good reason. The industry is well established but also willing to innovate. …

The Retail Apocalypse May Not Be What You Think It Is

A new report shows why some brands are winning while others are going away.<p>While the so-called retail apocalypse looks like a collapse of …

The Perfect Email Automation Setup For an eCommerce Business

Do you want to generate more revenue from your email subscribers automatically? Email automations are one of the best things in email marketing for …

Meeting mobile head-on: How retailers can battle back

Mobile is more than just consumer inclination to shop from the comfort of the couch; it is a phenomenon that tremendously influences purchasing …

High-Touch Customer Service: 5 Examples of Retailers Offering Elevated Experiences

With the retail landscape, both online and in-store, more competitive than ever, retailers are doing more to set themselves apart from their …

eCommerce

How Integrating CRM and Marketing Automation Can Help Startups Drive Sales

With automation, standardisation, transparency and seamless and transparent processes, productivity is bound to boost while the time taken to …

Amazon is wreaking havoc on the grocery industry

Grocery chain Albertsons, one of America’s largest, plans to acquire Rite Aid in a cash-and-stock deal that will create a company with a combined value of $24 billion. It’s the latest big move by Albertsons, which bought meal-kit startup Plated for an undisclosed sum in September, and partnered …

Rite Aid

Why #CX Transformations Fail

<b>Do you feel like you're not making the progress in your customer experience transformation efforts that you thought/hoped you would by now?</b>You …

Customers

Finding Your Preferred Leadership Style Will Make You a Better Leader. Here's How | Inc.com

We all have things we do well. We all have things we prefer. In fact, every so often someone writes a book about finding your inner strength and exploiting it. This might help some folks, but it's just about the worst advice you can give anyone leading a company.<p>See, peak performance leaders give …

What enterprises will focus on for digital transformation in 2018

Up until this year, organizations could often afford to overlook the bigger picture for various digital upgrades, improvements, and modernization. In …

Customer Experience

This Could Be The Next Disruption in Enterprise Technology | Inc.com

Legendary UCLA basketball coach John Wooden once said, "It's the little details that are vital. Little things make big things happen." The same philosophy could be applied to data.<p>It's not the vastness of data accumulation that has value, it's what can be done with specific data - the tiny details …

Artificial Intelligence

How To Get Started With Customer Journey Mapping

Customer journey mapping sounds like it could be yet another technical exercise that your team could probably do without but according to these …

What Amazon Gets About Customers (That You Probably Don't) | Inc.com

Let's say you order a PlayStation on Amazon, as a Christmas present for your son. This was delivered to your doorstep; your neighbor signed for it, and left it on your front porch.<p>But then it mysteriously vanished. Now you have to fork out a few hundred bucks more and reorder the same PlayStation, …

Customer Experience

Alibaba’s AI Fashion Consultant Helps Achieve Record-Setting Sales - MIT Technology Review

On the third floor of a shopping mall in the heart of Shanghai last week, Xiaolan He, a woman in her 50s, took an olive-green down jacket to a …