Jihee Kim

15 Flips | 1 Magazine | @JiheeKim2016 | Keep up with Jihee Kim on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jihee Kim”

The Ultimate Guide to Digital Marketing Tools that Won’t Cost a Cent

From professionally produced marketing videos to influencer campaigns and automation software, staying within your digital marketing budget while …

Marketing

10 Important Skills and Traits Your Social Media Manager Will Need in 2017

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one …

Marketing

7 Practical Tips for Digital and Social Marketing Success in 2017

As the New Year begins, I want to wish you and your families a joyous holiday and a happy, healthy, peaceful and prosperous 2017!<p>In the spirit of …

The Most Effective Digital Channels to Include in 2017 Marketing Plans

Marketers expect brand websites to be the most effective digital channel in 2017, according to recent research from Ascend2.<p>The report was based on …

Consumers prefer marketing offers via email over social media according to new study

Despite the influx of emerging channels and devices such as Snapchat, IoT, or in-car devices, Americans remain dependent on email according to a new …

Honesty on Social Media Just May Be The Best Policy

<i>By Malcolm Cox, Grapeshot, Marketing Director</i><p>It’s remarkable how much brands and consumers are alike in terms of their approaches to social media. They both are prone to self-exaggeration insofar as their lives and businesses shine in ways that may not actually tell the truth or at least the whole …

Public Relations news and marketing in the age of social media

Media Relations<p>5 ways media interviews go up in flames A disastrous live interview can undo months of hard work. Here is how PR pros (and their …

A guide to better video marketing

In marketing, effective storytelling is essential to reaching audiences.<p>What makes certain stories more effective than others? It has to do with …

Marketing

Pinterest Adds a Shopping Cart and Visual Search to Challenge Amazon

Pinterest has long positioned itself as the go-to platform for social shopping, and today it announced a number of new features that will make buying …

7 essential Google Analytics reports every marketer must know

You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every …

Google Analytics

Google announces significant changes to AdWords bidding and text ads

ouh_desire / Shutterstock.comWith the news that over half of the trillions of Google searches happen on mobile, Google announced Tuesday that it will …

AdWords

I Draw Thousands Of Tiny Dots To Create These Wild Illustrations

My name is Thiago Bianchini and I am an illustrator and graphic designer. Two years ago I started creating this series of illustrations using …

The Ongoing Evolution in the SEO Industry

According to Google, a media outlet that has old content is akin to selling out-of-date food at a grocery store. It’s a big no-no and, if caught perpetrating this type of content, it will be punished by receiving a significant drop in search engine visibility – and rightly so.<p><b>Falling Off the First</b> …

SEO

Where Will Hermès Find Growth in a Slowing Luxury Market?

In an exclusive conversation with BoF, Hermès global chief executive Axel Dumas shares his strategy for growing the house in a difficult luxury …