Alvin Kibalama

312 Added | 7 Magazines | 150 Likes | 3 Followers | @Jetsettersw | Marketing & business development articles.

The founder of a fashion brand with over half a million Instagram followers tells us exactly what to post to build a following

Over time, her social media following grew, and her artwork transformed into vintage-inspired fashion designs.<p>"Our page is all about what it's like to be a girl and we make sure that our content reflects the theme," she said.<p>Now, Valfré is distributed in over 250 stores in 28 countries around the …

Algorithms

How to Start a Blog and Make Money Online

Starting a blog isn't hard. Generating traffic and making a profit is.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Ever thought about launching your own blog? Ever wondered what it takes, not only to start up that blog, but also to successfully build it over time to make money …

Marketing

8 steps to better social media marketing

It’s one thing to be <i>on</i> social media; it’s quite another to be good at it.<p>Here to help in this confusing cyber quest are the people of Digital …

Public Relations

Five Practices To Make You A Greater Leader And Manager

What are five practices you should have as a great manager?<p>The differences between being a great manager and being a great leader may not seem vast at first glance. There is, however, a delicate balance at play between the two, and in order to become greater at both you have to understand their …

Pizza Hut

15 Must-Read Business Books on Leadership and Personal Development From the Past 5 Years | Inc.com

The problem with producing any "top" business book list is the elimination process. Over the last five years, there have been numerous publications by top authors worthy of mention.<p>For this list, I have focused heavily on science-backed leadership books that teach us where the future of motivation …

Self-improvement

The Difference Between Marketing and Advertising and Why You Need Both in Your Life | Inc.com

On the surface, marketing and advertising seem to be synonymous; two words that can be used interchangeably to describe a process that helps you sell more products or services. However, there's a huge difference, and being able to differentiate between the two will help you create a more complete, …

Marketing

Top marketers at Cannes told us how they're reaching millennials and kids who avoid advertising

When it comes to media consumption, and their attitudes toward advertising, millennials don't behave like previous generations. They actively block ads on the web, binge ad-free TV shows and generally are tough for marketers to connect with.<p>It's even tougher for marketers to grab the attention of …

Advertising

7 Easy Ways to Win More Conversions on Social Media

Building a relationship with customers and providing "social proof" of your product's value are actions that social media facilitates.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Advertisers frequently reference the magic of social media as a way to boost conversions and engagement …

Marketing

Five questions brands need to answer to be customer first in the digital age

Having a consistent brand voice in the digital age is not easy. Here’s how to think about the challenges and opportunities.<p><b>A strong brand voice</b> is a …

Customer Experience

How Boomers Can Start A Business Selling Decades Of Knowledge

Many prospective boomer entrepreneurs struggle to find a business idea that fits them without realizing that they already possess a valuable asset they can sell profitably: their knowledge.<p>After a career spanning 30 years or longer, one thing most boomers can offer is inside knowledge and …

Entrepreneurship

How to create a data-driven marketing strategy

To truly make progress in your business, you need a robust marketing strategy that’s as integrated with your inventory as it is with your employees. Tying your business together with a solid sales and marketing strategy will allow you to measure data and create an actionable marketing strategy upon …

Marketing

New Managers Should Focus on Helping Their Teams, Not Pleasing Their Bosses

When I first became a manager — an unexpected promotion soon after taking a new job — I found myself feeling awkward about the fact that I had been elevated above my peers. Still, my team was in the middle of a complex first-time project, so I wanted to impress my boss with my handling of it. My …

Leadership

Want Your Best Employees to Never Leave You? Give Them the 7 Things They Need the Most | Inc.com

In the quest to crack the code on employee engagement, companies spend hundreds of thousands of dollars each year on wasted efforts to "develop their leaders."<p>Since leadership development is broad, it needs to be clearly defined for business outcomes. The common denominator is teaching managers the …

Employee Engagement

5 Ways You Should Be Using Social Media as Your Top PR Platform | Inc.com

Back in the day, public relations professionals would give a statement on air, release it in print, or publish it online. Social media has disrupted the field, making public relations a faster-paced and more delicate matter.<p>We need only look to our Commander in Chief to know that a social platform …

Public Relations

Not Following Through? 3 Steps to Building a System of Accountability | Inc.com

As founders, it's up to us to decide what we focus on. This is sometimes a problem - because we all have biases. We focus on things that are exciting and fun to work on and put off the least enjoyable tasks until later.<p>I'm certainly guilty of this. In my last venture, I waited too long to fire the …

Leadership

3 Types of Effective Digital Ads You Haven't Yet Tried

Reddit? Outbrain? Taboola? Have you considered these yet?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It seems like these days everyone is running Google AdWords and Facebook Ads campaigns. Those networks are great at producing results, but they aren’t the only good digital ad …

Marketing

How to Create a Stellar Social Media Marketing Plan for Under $100

Here are some ways to get the most value out of every penny.<p>This story originally appeared on Buffer<p>How big is your social media budget?<p>I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer).<p>Regardless of how much you spend, you …

Marketing

Coding Is An Overrated Skill: Here's What You Really Need To Know | Inc.com

There's a myth floating around Silicon Valley that you need to be able to code to run a successful company. And it's duped us all. The companies we aspire to start are tech-based, overnight unicorns that fundamentally disrupt the industry they are entering. But there are other ways to do it. At …

Startups

5 Winning Social Media Strategies From a Master Marketer

Real content from real people develops real relationships.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Most people who have their businesses on social media are looking hard for answers to solutions for more traffic, engagement and conversions to build their brand. While great …

Marketing

The 5 Ingredients of Content That Supercharges Your Advertising Effort

Now, more than ever before, brands are on constant lookout for content integration opportunities. Advertisers have learned that it’s no longer enough …

Voice search and SEO: Why B2B marketers need to pay attention now

Voice search is commonly discussed in the context of local and B2C SEO, but it’s being used for more than just getting directions to nearby …

Warren Buffett's disarmingly simple investment strategy, explained by big data

In a fascinating new book, a former Google data scientist offers a whole chapter about his brief misadventures in trying to apply big data — what we …

Investing

How to Create a Newsletter

A couple of weeks ago, I explained Why You Should Create a Newsletter, however I haven’t mentioned anything about how to actually create one, what …

Marketing

This Is How Entrepreneurs Can Dominate The Clock (But Most Don't) | Inc.com

Source: Stephen Covey, 7 Habits of Highly Effective People<p>It helps to sort the 'To-do' list with precision and can assist substantially in time tracking. Therefore, you will have a clear idea of how the process should be executed and which tasks need to be prioritized before anything else. Once you …

Entrepreneurship

The future of ad agencies has never been more in doubt

A few years ago, Booking.com, a hotel e-commerce site owned by Priceline, worked closely with a media-buying agency to figure out where to allocate its ad budgets.<p>"We'd have meetings where we'd sit down and say, 'We should put this much on YouTube, this much on other sites,' et cetera," Pepijn …

General Motors

3 Ways to Know You're on the Path to Content Marketing Success | Inc.com

Have you ever hit your knee on a misplaced piece of furniture because you didn't turn on the bedside lamp? It's a jarring experience, literally and figuratively. Not knowing where you're headed or how you're doing until it's too late can hurt -- whether that's your leg on the corner of your bed …

Marketing

Why Your Success Depends On Being Digitally Convivial

A huge part of my work over the past few years has been helping companies activate their people to become social savvy stewards of the company brand. It’s ironic because just a few years before that, many companies completely blocked access to social media platforms like LinkedIn, Facebook, and …

Public Relations

Influencer Marketing Is Evolving (And This 'Influencer House' Is A Prime Example)

Influencer marketing is one of the most popular advertising channels, and rightfully so, as 94% of those who used influencer marketing believe it’s an effective strategy. It’s so popular now that brands must evolve to stand out and avoid blending in with the competing social media promotion — it’s …

Public Relations

Content Marketing: Five Steps For Creating Insatiable Posts That Rank

The fabric that binds us all are stories. Stories are at the heart of our society, and their genesis dates back to the dawn of language in our species. Human begins have long been telling stories that have carried on from generation to generation. Today, we live in a world where stories are …

Marketing

Opening Up Ownership To The Public

The ownership of businesses is fundamental to how power and reward are distributed in society. Since the early 1980s the privatisation of major …

Economics