Jessica Wilbert

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Google Fiber is working on a game-changing way to measure TV ad views

Google will be rolling out a system that allows advertisers to see exactly how many views their TV ads are getting from Fiber users in Kansas City, one of the first places to get its blazing fast internet and TV service.<p>With the current status quo, advertisers rely on viewership numbers from …

17 visualisation tools to make your data beautiful

Not all will be suitable for your particular data set or your audience, but its certainly worth experimenting with a few to seek out the most …

If Pinterest hadn’t gone after affiliate marketers, the FTC might have

Image copyright MKHMarketing/Flickr.On Friday, Pinterest banned affiliate links on its site, claiming that they cluttered up people’s feeds with …

Samsung TVs start inserting ads into your movies

Image copyright David Becker/Getty Images.Thought you could watch that video on your local hard drive without ads? Think again: A number of owners of …

Hershey’s Stopped Imports Of Cadbury Products From The UK, But Small Businesses Found A Loophole

Last month, Hershey’s and Cadbury got into a candy war of sorts that resulted in America’s banning of imported British-made chocolates. Whether you’ve got a sweet tooth or not, the whole thing’s been a messy situation to say the least:<p>Hershey manufactures Cadbury products for the United States to a …

Stoke-on-Trent

Optimize Twitter to Maximize Small Business Results

Integrating Twitter into your overall social media marketing strategy is a critical component. Want to get found online? Ready to drive traffic to …

Jeep's 'This Land Is Your Land' Ad And Its Multifaceted Globalism

Fiat Chrysler returned to the Super Bowl with three television advertisements on Sunday, including one “statement” commercial by Jeep about the brand’s global ambitions that also plopped down some extra cultural baggage.<p>Two of the ads already had appeared online and were making their TV debut: Fiat …

Autos

Why Data Alone Won’t Give You Answers | Inc.com

Analytics is the only indispensable tool in business today. With online marketing, engagement and increasing every year--year after year--knowing everything you can is essential.<p>Or so we're told. And so many businesses believe.<p>To me, though, that's only half true.<p>I'd never argue that data and …

Meet the British start-up that makes videos go viral

You might not have heard of the viral video advertising company Unruly, but you've definitely seen its work<p>You may not have heard of Unruly, but if you’re one of the many millions of people who have seen Dove’s beauty sketches advert, Evian’s Roller Babies spot or T-Mobile’s dancing flash mobs, …

Advertising

Obama Announces $4 Bln Pact To Put Indians To Work

President Barack Obama wants Indians to get jobs and is willing to put up some money to make it happen. There’s a catch though. Those jobs require American partners.<p>“Let’s make it possible for a young woman in rural India to start a business with a partner in America that will change both their …

France Is Well Ahead Of The US And The UK In Terms Of Wi-Fi Availability

It may come as a surprise to some, but the country with the largest number of Wi-Fi hotspots is not the United States, as you could have imagined. France is leading the game, and by a great deal. The European nation can boast 13 million hotspots, compared to 9.8 million in the U.S. and 5.6 million …

A Small Business Lesson From What Target Did Right In Canada

In 2011, Target Corporation, the successful national retailer out of Minnesota, announced they were expanding into neighboring Canada.<p>The launch was aggressive; by assuming almost 200 spaces vacated by a recently bankrupted chain, Target Canada opened 133 stores in less than two years, including …

Report says richest 1% will control 50% of wealth by 2016

ZURICH —The world's richest 1% will soon amass wealth that represents more than the entirety of that owned by the rest of the people on our planet, a new report released Monday by the British anti-poverty charity Oxfam claims.<p>The study, published ahead of this week's annual meeting of the World …

World Economic Forum

Russia hits back at Obama over State of Union speech

MOSCOW (Reuters) - Russia hit back on Wednesday at U.S. President Barack Obama’s State of the Union speech, saying it showed the United States believes it is “number one” and seeks world domination.<p>Obama said his country was upholding “the principle that bigger nations can’t bully the small” by …

Doing Business In China: How To Get Help

This is the second in a two-article series on helping Western technology companies enter the China market. The previous article was about why you need strong local partnerships. This article focuses on <b>how</b> to find the right partner.<p>I interviewed Helen Tang, head of alliance and channel business, at …

U.S. wants end to travel curbs, set up embassy in Cuba talks | Reuters

WASHINGTON/HAVANA (Reuters) - The United States will urge Cuba to lift travel restrictions on U.S. diplomats and agree to opening embassies in historic talks on restoring relations this week in Havana, a senior State Department official said on Monday.<p>U.S. Senator Patrick Leahy (C), head of a U.S. …

Will Berlin Out-Innovate Silicon Valley?

The latest high-tech buzz out of Europe has Berlin emerging as the next Silicon Valley. Attracted by Berlin’s relatively cheap office space and affordable lifestyle, entrepreneurs from around the world are settling in and cranking out innovations including big data, cloud, e-commerce, and …

UK Prime Minister Cameron Wants Obama To Oppose Encrypted Web Services, Devices

When U.S. President Obama speaks with David Cameron this week, he should expect the British prime minister to pitch him about criticizing American …

Euro Crashes Against Swiss Franc

The Swiss central bank has pulled the plug on the euro and the euro has dived across the board and crashed against the Swiss franc. The Swiss franc has exploded against all currencies up 13% against the dollar as I write. At one stage it was down around an earth shaking 25%. Meanwhile gold, an …

New Cuba Travel, Trade Rules Will Start Friday: U.S. Government

Decades of U.S. trade and travel restrictions on Cuba will come to an end on Friday, the government announced in the first tangible step towards restoring diplomatic ties between Washington and Havana.<p>New rules will allow Americans to travel to the country without a license – as long as they go for …

College Students Have No Idea How Much They're Borrowing

Student loan debt isn’t getting any better. The average college borrower graduated with $28,400 of debt in 2013, according to the Project on Student Debt. And while more Millennials are staying at home to save on college costs, seven in 10 graduating seniors still have student loans.<p>And it turns …

College & University

This Is Obama’s Last Foreign Policy Chance

The failure of Obama or Biden to show up in Paris made clear that most of the president’s team can’t be trusted to conduct U.S national security …

IRS Warns Of Delayed Refunds, Long Waits For Taxpayers & Possible Shutdown

With a week to go before tax season opens, taxpayers were already bracing for a potentially “miserable” filing season. It turns out that it could live up to the hype.<p>Internal Revenue Service (IRS) Commissioner Koskinen has advised employees that the budget cuts will result in reduced services to …

Elon Musk's Next Plan: Millions of Tesla Electric Cars and Factories On Three Continents

Tesla Motors CEO Elon Musk, in Detroit to urge automakers to increase their investment in electric cars, said his company could build as many as 2 million cars by 2025, which would require factories in China, Europe and a second U.S. location, most likely on the East Coast.<p>Such production would be …

Tesla

Egyptian Muslim Group Warns Charlie Hebdo: Don't Publish New Issue

CAIRO — An influential Muslim institution in Egypt has warned the French satirical magazine that was attacked by Islamist militants last week against publishing its new issue, which features a cartoon of the Prophet Muhammad on its cover. Egypt's official Religious Edict Authority, known as Dar El …

What Can Seasoned Entrepreneurs Teach Millennial Entrepreneurs?

Previously, I’ve written about what a Millennial entrepreneur can teach you about business. To better myself as a CEO, I continue to seek advice from other seasoned entrepreneurs. Experience matters. Having mentors who can share their learning will help us, the Millennial entrepreneurs, improve, …

Entrepreneurship

Meet The Chinese Luxury Shoppers Who Are Taking Over The World

Let me introduce you to five of them.<p>Spending time in China and meeting Chinese consumers abroad has shown that some stereotypical luxury consumers do actually exist. Rather than quote real people who may find it uncomfortable or rude, I have decided it was easier to present you with five …