Jessica Topping

11 Flips | 3 Magazines | 4 Following | 4 Followers | @JessicaTopping | Keep up with Jessica Topping on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jessica Topping”

Attention Is the New Currency for Brand Advertising

6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Brand marketers are shifting their focus away from traditional digital metrics like the click and toward new metrics such as attention.<p>How did we get here? Virtually every year there has been some sort of innovation: new ad …

Marketing

5 Female Entrepreneurs Whose Success You Would Love To Emulate

A new study has revealed that the number of women millionaires in Australia, the US and the UK are growing three times faster than ever before – and …

Digital to account for half of UK ad spend for the first time

This year marks a 'seminal moment' for the ad industry as digital spending hits the 50pc threshold for the first time<p>Digital advertising will account for half of all spending on advertising in the UK this year for the first time, as the amount spent on <b>marketing content designed for internet and</b> …

4 Brands Stole Our Hearts on Valentine's Day

Valentine's Day is notorious for polarizing feelings of both love and hate. Some plan for weeks for the perfect night while others try their hardest …

Beware of These Personal Branding Mistakes

Professionals — and people in general — avoid confrontation like the plague. We live in a society that accepts, and even encourages, small social …

Small Business

Is Brand Differentiation Still Possible?

Short answer – yes it is, but not in the way it was.I haven’t met a brand manager yet who didn’t tell me that they had a differentiated product. I’m …

Why Introverts Excel At Personal Branding

Gregarious. Big personality. Chest-pounding. Outgoing. Braggart. Center of Attention.<p>These are the words people shout when I ask them to describe the characteristics of someone who is good at personal branding. These words reflect a misconception that persists today, despite the evidence; countless …

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Renewable Energy

Building Brand Advocacy: More Than a Facebook Strategy

Creating brand advocates is an established goal of social media strategy for businesses, and with good reason. Advocates are 50% more influential in …

Marketing

This Deck of Cards Helps You Rock Your Personal Brand

Coming up with your personal brand is never easy. No matter if you want to find the right anticipation and intrigue to base your entire business around or simply want to come up with a compelling freelancing website, creating the elements that define you to the world is no easy task. After all, how …

6 cutting-edge ways to create immersive brand experiences

Post digital branding agency Studio Output has partnered with boutique design house Engage Production to launch Future15, a two-week pop-up event …