Most businesses understand publishing content is a smart strategy to generate leads, nurture existing customers, and ultimately earn customer loyalty. But even though they get that producing content is
Simple tactics, like claiming your listings and managing social media, can increase your ranking. Opinions expressed by Entrepreneur contributors are their own. Anyone who has ever registered a domain
Busted! You copied an image on your blog that you saw on the internet. You didn’t think you were doing anything wrong but it turns out you were. The image was copyrighted and now the copyright holder threatening
Knowing which techniques are most effective for driving traffic to your site is a learning curve that never flattens. Opinions expressed by Entrepreneur contributors are their own. A new year means new
Before I invested in my personal brand, I was in a field I no longer liked and working for a company that didn't listen to a single one of my ideas, EVER. I was in a major career slump, and I needed to
With Facebook's recent crackdown on fake news and the continued push for ad identification by the FTC on social media, it's safe to say that audiences everywhere are craving more realness in the content
The dot-com boom of the 90s attracted many entrepreneurs into believing that almost anybody had a shot of making it big. For a time, it seemed all you needed was an alluring IPO and nerves of steel to
The breadth and impact of social media can scarcely be exaggerated. In less than a decade, it has disrupted journalism, influenced global politics, and altered commerce by providing a platform for instantaneous
I recently purchased an accessory for a phone that required assembly instructions. Unfortunately, the English instructions were unintelligible—incorrect grammar, missing words, sentence fragments, etc.
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Content marketing continues to evolve as part of the overall marketing mix. In fact, for many marketers, it has risen to the tactical forefront particularly given digital advertising issues like "banner
Every year, I select the best books published over the past 12 month in several categories, culminating in my Best Business Books of the Year, which in 2016 will post on December 16th. Today's column the
Too many entrepreneurs put their best creative thinking into the idea, and believe that the business implementation simply requires following tried-and-true business practices. In my experience as a startup
Who says marketing has to cost an arm and a leg? These six strategies can help get your brand name out there for free. A. Social Media Social media is so important and something that every business should
Enthusiasm sometimes trumps grounded planning and strategy for new entrepreneurs. Thinking back to when I first started out as an entrepreneur, I really didn't know anything about money. I knew I wanted