Jessica Rubio

15 Flips | 2 Magazines | 16 Likes | 2 Following | @JessicaRubi2015 | Keep up with Jessica Rubio on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jessica Rubio”

The Untold Story Of Shake Shack’s $1.6 Billion Branding

For the first time, Pentagram tells the story of building Shake Shack’s branding from the ground up.<p>Last week, Shake Shack went public in an IPO that ballooned to $1.6 billion–cementing the brand’s journey from a one-off boutique stand in New York’s Madison Square Park to a multinational burger …

Facebook Trying To Assure Advertisers That Their Ads Are Actually (Maybe, Possibly) Being Seen

Facebook will now offer an option for advertisers where they only pay for an ad impression of 100% of an advertisement shows up in a user’s …

Welcome To The Age Of Ad Blocking

Ad blocking has been a super hot topic in marketing this year. And become the hottest topic in marketing the last week or so as Apple released the …

Digital Advertising

Nearly Two in Three Millennials Block Ads

Ad blocking has been around for a long time, but digital advertisers and publishers are seeing it as an increasing problem. Research suggests that a …

Sex and violence actually do the opposite of what advertisers think and hope

Conventional wisdom has long held that sex sells in advertising. Advertisers often use sexual ads under the assumption that they attract attention and, therefore, are an effective way to promote products and services.<p>Many continue to pursue this strategy for brands ranging from intimate wear …

26 Very Important Nonfiction Books You Should Be Reading

As recommended by you.

Books

10 Things That Changed in Advertising During the Last Decade

In honor of Pandora's 10th anniversary, the senior vice president of ad product and strategy shares the top 10 major changes in advertising that have …

Top 10

How to Adapt Your Brand for Instagram

With a new API and fully operational ad business, marketers have excitedly been testing different types of advertising opportunities on Instagram. As …

Marketing

Under Armour has launched its latest shot in its bid to topple Nike

Under Armour is launching another star-studded advertising campaign as it continues its bid to overtake Nike to become the biggest athletics brand in the world.<p>Under Armour's $3 billion in annual global sales pales in comparison with Nike's $28 billion, but Under Armour is increasingly growing its …

Advertising

Creativity in Advertising: When It Works and When It Doesn’t

Ask a professional in the business what the key to success is in advertising, and you’ll most likely get an answer that echoes the mantra of Stephan Vogel, Ogilvy & Mather Germany’s chief creative officer: “Nothing is more efficient than creative advertising. Creative advertising is more memorable, …

Chipotle fighting ‘Chubby Chipotle’ ad campaign

Executives at Chipotle Mexican Grill (CMG) had a rude awakening on Thursday morning, when a full page ad ran in <i>the New York Post</i> that attacked its …

The Most Effective Strategies for Attracting Customers | Inc.com

The age of low-value, high-noise marketing has ended. With 198 million people blocking ads outright, consumers have demonstrated they’re fed up with bullhorn marketing.<p>Is there still a holistic marketing strategy that incorporates an effective blend of inbound and outbound tactics? Fractl and Moz …

Marketing

Banned, burned, or simply life changing: what are the best dangerous books?

Authors including Patrick Ness, Melvin Burgess, Tanya Landman, Louise O’Neill, Bali Rai, Candy Gourlay, James Dawson and Leigh Bardugo share the books they probably weren’t meant to read that either rocked their world or rocked the world<p>• Plus what’s coming in our joint Amnesty International and …

Books

53 Books That Will Definitely Make You Cry

*grabs Kleenex*<p><i>Note: Some entries have been edited for clarity and/or length.</i>

Books