Jessica Chizmar

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PepsiCo says it's difficult to find 'high-quality' places to advertise online

The big constraint on moving more to digital is "identifying high-quality properties to advertise on," admitted chief financial officer Hugh Johnston on the company's quarterly earnings call last week (11 February). His attitude is similar to the one held by many of his peers that marketing needs …

Advertising
Digital Advertising

Super Bowl provocateur GoDaddy grows up, gets personalized

Ah, the Super Bowl is upon us. It’s the time of year when marketers lurk in hallways, wait for sports fans to get up and grab snacks, and then swoop down onto the good couch with their second-screen devices to watch the competition… of ads.<p>And while there are a few new advertisers for Super Bowl …

Placed debuts location analytics tool that shows advertisers how people engage with physical ads

Placed today unveiled a location analytics tool that gives advertisers new insights into how people interact with physical advertisements.<p>The Seattle …

Digital Advertising

How The Super Bowl Uses Big Data To Change The Game

This year marks the 50th year of the Super Bowl, and plenty has changed since the first time teams duked it out for the national title. Players are bigger and faster, replays more instant and from more angles, commercials cost the equivalent of a small nation’s GDP…<p>But this year, there’s something …

NFL

How Vice Is Trying To Reinvent The TV Ad Model

Vice is looking to woo marketers to its new cable channel with the promise of reinventing TV advertising.<p>With the debut of Viceland, its …

Intents Vs. Demographics: How Micro-Moments Reshape The Future Of Digital Advertising

The year 2016 promises to be a year of great innovation in the advertising industry driven by how customers use their mobile devices to discover, learn and share. This rapidly evolving in-the-now and on-the-go behavior gives way to what Google refers to as micro-moments, when customers increasingly …

Digital Advertising

Is A Super Bowl Ad Really Worth $5 Million?

<i>This article is by Tim Calkins and Derek D. Rucker.</i><p>This year Super Bowl spots are selling at a reported $5 million; that’s more than $150,000 a second. This is a remarkable sum. It also is a record for Super Bowl advertising and for advertising more broadly.<p>This raises an obvious, and often …

Media Management
Books

Why Most Websites Look the Other Way on Ad Blockers

Randall Rothenberg doesn’t want anyone to forget the dangers posed by software that hides online advertising. Rothenberg, who runs the Interactive …

Digital Advertising

What Can Facebook Custom Audiences Do for Your Marketing Campaign? - Small Business Trends

Email marketing is the most-used digital channel on the planet, and for good reason. The vast majority of companies use some form of email …

Marketing

PepsiCo Super Bowl 50 advertising plans

Advertising

Ads You Must See: Women tell it like it is

A Christmas classic for children nestled all snug in their hospital beds.<p>Tim Dolan on the crucible of the classroom and the effects in the …

Renovations

These Viral Ads Give The "Sex Sells" Argument the Middle Finger

A video titled #WomenNotObjects went viral earlier this month by pointing out the sexism and objectification of women in advertising.<p>Now we find out …

Advertising

This is Why You Should Use Emojis to Boost Engagement on Social Media Ads

Emojis have emerged as a new language in digital media. The medium, once dominated by text, has moved more toward visual media, with emojis as the …

Advertising Industry

Here’s Why Smartphone Ads Could Help Swing the Iowa Caucuses

Poor Iowa. Quadrennially, it's the Midwestern state that gets most bombarded with political ads, with Republican and Democratic voters being the …

Government

8 Secrets That Let You Create an Unstoppable Social Media Machine | Inc.com

Social media can be the best thing -- or the worst thing -- that ever happened to your marketing. Get it right, and you can launch a product, turn your company into a household name, or inspire customers to come looking for you, without spending a penny on advertising. Get it wrong and it can …

Public Relations

James Murphy: ad agencies are not paid advocates

During a panel discussion on responsibility at the Advertising Association’s Lead conference in London today, Murphy said there is an argument that …

Standard Chartered

Online ad execs repent the sins of their first $50 billion

There are a million ways to monetize your business, and a digital advertising salesperson can sell you each one. The official theme of the Interactive Advertising Bureau event this month, the IAB Annual Leadership Meeting, was how the online ad market will get to the next $50 billion in revenue. …

Programmatic Advertising is Skyrocketing: 66% of Advertisers Plan to Boost Ad Spend

Looking for the next big thing in social advertising? Programmatic, or automated, advertising is where the money is going.<p>According to a recent …

AdTech

Coke's New 'Taste The Feeling' Brand Campaign Doesn't Lose Bad Feelings

Coke launched its new “Taste The Feeling” campaign last week, which is its first global campaign across all Coke brands including Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero and Coca-Cola Life under one global creative campaign, “Taste the Feeling.”<p>In decades past, a new Coke brand …

Advertising

#WomenNotObjects' New Video Calls Out Major Brands That Denigrate Women for Profit

Over the past half-century we’ve made gains toward demonizing sexism in the workplace, and it’s become increasinlgly frowned upon in the public …

T-Mobile and Sprint Roll Out Ads Mocking Verizon's 'Colorful Balls' Spot

Every weekday, we bring you the <b>Ad Age/iSpot Hot Spots</b>, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and …

Advertising

Meet the real Mad Man: A tribute to an illustrator from advertising's golden era

With Yates' Revolutionary Road still fresh in my mind, it's with great pleasure to share the influential work of McCauley "Mac" Conner, touted as one …

New Jersey