Interest in campus virtual reality club reaches all-time highAs president of the student-run Virtual Reality Club at UC San Diego, Connor Smith says VR interest is at an all-time high among undergraduate
Payton Ricci stood in her living room with what looked like a tissue box strapped to her face. When she slid it over her eyes, she could see a college campus in Lacoste, France. Looking up, she saw the
Augmented reality is quickly becoming one of the hottest trends in the marketing and advertising industries, recognized as an innovative and creative way of connecting with customers and increasing engagement.
Ikea wants to evolve beyond the big-box. The Swedish retailer has embarked on a series of retail experiments and technological innovations that it hopes will keep shoppers coming back. The emphasis on
Google offered a glimpse of how it sees the future at its annual developer's conference this week. And it involves a lot of blending between the virtual and the real worlds using augmented and virtual