Jeremy Ksiazek

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How & Why Prototypes Are Mandatory for Good Design

Nothing brings you closer to the functionality of the final product than prototyping. While wireframes sketch out the blueprint and mockups show the …

UX Design

Mushroom Book Sculptures That Appear To Grow From The Walls

Mushrooms and books could have more in common than you might think, as artist Melissa Jay Craig’s perceptive installation called (S)Edition illustrates. Consisting of 99 paper mache sculptures of books that appear to be growing out of the walls like mushrooms, Craig explains the connection between …

Egg Company Locally Laid Turns Complaint Letter Into Lesson About Sustainable Agriculture

Having received our fair share of complaint letters over the years, we know how tempting it can be to fire back at critics with negativity — but …

Agriculture

Typographer’s typefaces The 25 most admired typefaces by typographers, type designers and letterers. In case you missed our most popular post from last year, here it is again. It’s also been translated into Japanese. Selecting the right typeface makes all the difference to effective design and communication. But with over 100,000 font families to pick from it can be a daunting task. There are some excellent guides on how to choose a typeface and helpful methods for pairing typefaces but in order to apply these principles it’s important to be familiar with a broad range of quality typefaces. Wouldn’t it be great to start with a short list of typefaces, hand-picked by designers in the type industry? In each issue of 8 Faces magazine we asked eight leading designers from the fields of typography, lettering and type design itself: If you could use just eight typefaces, which would you choose? Over four years and across eight issues we interviewed 64 world-renowned designers1, including; Erik Spiekermann, Jessica Hische, Michael Bierut, Nina Stössinger, Mark Simonson & Seb Lester, plus owners of respected type foundries such as, Font Smith, Type Together and Process Type. We’ve counted the number of times each typeface was selected and found consensus with the top 25. The top 10 designers’ favourite fonts will be quite familiar to many but hopefully the full list will provide a useful stepping stone to exploring many more. 1. Georgia Matthew Carter, 1993. Chosen 11 times. Originally designed for clarity on low resolution screens, for Microsoft, it is the counterpart to Verdana, which also appears in this list. Georgia has a large x-height and ascenders that rise above the cap height. It’s a sturdy yet friendly typeface, with a wonderful flowing italic, that features on millions of websites. “A gorgeous technical achievement.” Jason Santa Maria 2. Gotham Tobias Frere-Jones, 2000. Chosen 8 times. Famously used for Barack Obama’s 2008 presidential campaign. “Each character just feels ‘normal’ and ‘right’”. H & FJ 3. FF Scala Martin Majoor, 1990. Chosen 6 times. FontShop International’s ‘first serious text face’. “Scala and Scala San are just about perfect.” John Boardley 4. Futura Paul Renner, 1927. Chosen 5 times. This immortal ‘modern’ typeface with its uncompromising shapes has become the benchmark geometric sans for almost 80 years. “Paul Renner’s Future characterised his time and influenced many other designers. It was a real modern typeface, not based on existing serif typefaces”. Georg Salden 5. Gill Sans Eric Gill, 1926. Chosen 5 times. A quintessential British design produced under the direction of Stanley Morison at Monotype. It remains one of the most distinctive blends of humanist and geometric shapes. 6. Garamond (Claude Garamond, c. 1480–1561), Several derivatives of the Parisian punch cutter’s design have been chosen, including; ITC Garamond (Tony Stan), Adobe Garamond & Garamond Premier (Robert Slimbach). Chosen 5 times. “Garamond was quite the master who appreciated restraint as much as elegance. Of the various roman and italic sizes that he cut, I feel his Vraye Parangonne font (about 18 pt.) best captures the essence of his vision. The subtlety of line and detail are simply remarkable.” Robert Slimbach 7. Caslon (Adobe Caslon) (William Caslon I, 1722) Carol Twombly, 1990. Chosen 5 times. Gave rise to a printer’s saying ‘When in doubt, use Caslon’. Also a favourite of Benjamin Franklin. 8. Akzidenz Grotesk H. Berthold, Berthold Type Foundry, 1898. Chosen 4 times. The first widely used sans serif typeface. “The original grotesque and still the best.” Vincent Connare 9. Alternate Gothic Morris Fuller Benton, 1903. Chosen 4 times. Designed for the American Typefounders Company (ATF). All three weights are bold and narrow. Currently used on YouTube’s homepage logo. “Very well designed and drawn. It’s a standard that I strive for in my own work” Mark Simonson 10. Baskerville John Baskerville, 1757. Chosen 4 times. Baskerville designed his own type to improve his printed works and better the dominant fonts of William Caslon. His typefaces were both admired (notably by Giambattista Bodoni and Benjamin Franklin) and criticised by his competitors. Baskerville made variations of his typeface for use at different sizes (now referred to as ‘optical sizes’). Some modern interpretations of Baskerville have been reproduced following the designs of a specific size, resulting in several distinct versions. 11. Helvetica Max Miedinger with Eduard Hoffmann, 1957. Chosen 4 times. Helvetica needs no introduction as the planet’s most famous typeface—it even inspired a very good film. “You can say, ‘I love you,’ in Helvetica. And you can say it with Helvetica Extra Light if you want to be really fancy. Or you can say it with the Extra Bold if it’s really intensive and passionate, you know, and it might work.” Massimo Vingelli 12. Metro William Addison Dwiggins, 1930. Chosen 4 times. Designed out of a dissatisfaction with the san serifs of the time like Futura. 13. ITC Franklin Gothic Morris Fuller Benton, 1902. Chosen 4 times. Created for the American Type Founders Company and named after Benjamin Franklin. 14. Meta Serif Erik Spiekermann, Christian Schwartz and Kris Sowersby, 2007. Chosen 4 times. The serif companion to Eric Spiekermann’s influential sans serif, FF Meta. Also designed to work well with FF Unit and FF Unit Slab. 15. Trade Gothic Jackson Burke, 1948/1960. Chosen 4 times. Michael Bierut described it as “The ultimate ‘I don’t give a damn” typeface. No style, no nuance, just blunt, in-your-face, straightforward attitude.”16. Adelle José Scaglione and Veronika Burian, 2009. Chosen 3 times. Adelle is a slab serif typeface conceived for intensive editorial use, mainly in newspapers and magazines but its personality and flexibility make it very adaptable. “Adelle Sans manages to capture one of the most desired of human emotions: cheerfulness.” Nadine Chahine 17. Caecilia Peter Matthias Noordzij, 1990. Chosen 3 times. A humanist rather than geometric slab serif, aiding its legibility. “A friendly slab serif that’s more contemporary in its structure. Its large, flexible, family that always sets a really nice approachable tone whenever I use it.” Frank Chimero 18. Chaparral Carol Twombly, 2000. Chosen 3 times. A “hybrid slab-serif” text face that mixes the legibility of 19th Century designs with 16th century panache. 19. DIN Albert-Jan Pool, 1995. Chosen 3 times. This clean geometric sans is based on the German standard typeface, DIN 1451, used for official documents and street signs etc. DIN stands for Deutsches Institut für Normung (German Institute of Standardisation). The font was added to the MoMA Design Collection in 2011. 20. Hoefler Text Jonathan Hoefler, 1991. Chosen 3 times. Designed for Apple to demonstrate advanced type technologies it reintroduced type design traditions once central to fine printing like ligature sets, engraved capitals, ornaments and arabesques. 21. Quadraat Fred Smeijers, 1992. Chosen 3 times. An original typeface Combining Renaissance elegance with contemporary ideas on construction and form. Named after Smeijers’ design studio in Arnhem, of the same name. “In my opinion one of the most significant type designs of the nineties” Yves Peters 22. Sabon Jan Tschichold, 1964. Chosen 3 times. An oldstyle serif typeface based on Garamond. A distinguishing feature of Sabon is the same width occupied by characters in the Roman and Italic styles, and the Regular and Bold weights. 23. Sentinel Jonathan Hoefler & Tobias Frere-Jones, 2009. Chosen 3 times. “For everyone who’s ever wished Clarendons had italics”. Three of our interviewees had. A slab serif with copious weights suitable for both text and display. Based on the original Clarendon designs by the Fann Street Foundry in Clerkenwell, London 24. Verdana Matthew Carter, 1996. Chosen 3 times. It was created specifically to address the challenges of on-screen display. Verdana’s large x-height, wide proportions, generous letter-spacing and large counters are key to its legibility at small sizes. 25. Fedra Serif Peter Bilak, 2003. Chosen 3 times. A highly original text typeface. Shaped by a unique blend of technological considerations while maintaining hand-written forms. “A beautifully crafted typeface. A very nice, contemporary example of technical quality and carful design.” José Scaglione and Veronika Burian 26. Feijoa Kris Sowersby, 2007. Chosen 3 times. Aiming to create a feeling of softness, Feijoa has an almost complete absence of straight lines. Feijoa successfully avoids the sense of coldness that Kris had felt with some previous digital typefaces. “Those gently curved straights and rounded corners lend the design a beautiful organic, almost calligraphic quality. Yet there is nothing frivolous to the typeface, it all is functional and looks very self-assured.” Yves Peters 27. Officina Erik Spiekermann,1990. Chosen 3 times. A paired family of serif and sans serif faces, originally designed as a typeface for business correspondence but found a much wider, trendier audience. 1. Interviewees: Erik Spiekermann, Jessica Hische, Ian Coyle, Jason Santa Maria, Jos Buivenga, Jon Tan, Bruce Willen and Nolen Strals, Martin Majoor, Ale Paul, Stephen Coles, Tim Brown, Nick Sherman, Rich Rutter, Veronika Burian, and José Scaglione, Ellen Lupton, Frank Chimero, Steve Matteson, Mark Caneso, Vincent Connare, Yves Peters, Jason Smith, and Phil Garnham, John Boardley, Craig Mod, Kris Sowersby, Doug Wilson, Nadine Chahine, David Březina, and Silas Dilworth and Neil Summerour, Jonathan Hoefler,Tobias Frere-Jones, Mark Simonson, Trent Walton, Keetra Dean Dixon, Peter Bilak, Gerry Leonidas, and Mark MacKay, Simon Walker, Dan Rhatigan, Seb Lester, Nina Stössinger, Grant Hutchinson, Mike Kus, and Eric Olson and Nicole Dotin, Michael Bierut, Tomáš Brousil, Georg Salden, Hannes von Döhren, Phil Baines, Ken Barber, Rudy VanderLans and Zuzana Licko, Elliot Jay Stocks, Jeremy Leslie, Jan Middendorp, Robert Slimbach, Steven Heller, Fiona Ross, Erica Jung and Ricardo Marcin.↩ Cover graphic, words & data analysis: Jamie Clarke Image graphics (1-2, 4-21): Stefan Weyer, 8 Faces Magazine. Correction, 27th November 2014. Three versions of Baskerville were chosen: Baskerville (twice), Baskerville 1757 and Berthold Baskerville. These have been combined and Baskerville added at number 10. (via typeworship)

The 25 most admired typefaces by typographers, type designers and letterers.<p>In case you missed our most popular post from last year, here it is …

10 Most Useful Web Design Tools for Beginners

Skills mean a lot, but they don’t mean a thing, if there are no tools to support them. It is essential for a web designer to find software that suits …

Web Design

How to Cure Anxiety Disorders and Depression: A New Answer

Curing Anxiety Disorders and Depression <br>... <i>A New Answer</i><p>Anxiety is part of being human, we all have it. And to get anxious in certain situations is …

Want fewer highway deaths? Build the animals some bridges

When animals and cars collide, the cars usually win<p>Growing up in rural Iowa, roadkill was basically a fact of life. Skunks were the most dreaded, for obvious reasons, but cars mowed down raccoons, squirrels, pets, and — sometimes fatally for drivers and passengers — deer. Roads often pass through …

Wildlife

Quotes Collection: Something To Believe In #25

<b>Typographic Quotes: Something To Believe In</b> is a series of posts with the most inspiring phrases of the week for those who need “something to believe …

An easy detox to cleanse your body for the new year

Getty Images<p>Cleansing isn’t about depriving your body of food or nutrients — instead, it is a chance to retrain your palate to acquire a taste for …

Wellness

Graphic Designer Aaron Draplin Shows How to Create a Professional Logo in 15 Minutes

Skilled Portland, Oregon-based graphic designer Aaron Draplin of Draplin Design Co. recently took part in a logo design challenge issued by …

Graphic Design

Top 10 Weirdest Animal Stories of 2014: Editors' Picks

From a snake virgin birth to a real-life unicorn, 2014 was a banner year for the bizarre. See our editors' picks for weirdest animal stories.

Healthy Eating Food Trends From 2014 - That We Hope To See In The New Year

In 2014 healthy eating became trendy.<p>Suddenly everyone was slurping green smoothies, soaking chia seeds and... erm dancing around in Kale sweatshirts …

Science’s Top Breakthroughs Of 2014

by Michael Keller<p>It’s that season again when we thoughtfully pull off our glasses, put one of the temple tips between our teeth and gaze off into the …

E.coli

The UK's largest solar farm just switched online for the first time

The United Kingdom’s largest solar farm is now fully operational and working to power homes throughout the nation. The 46-megawatt solar farm in …

Renewable Energy

Four 2015 Energy Ideas 'Back to the Future' Got (Almost) Right

Hoverboards, flying cars, and auto-fueling are closer than you think, and garbage energy is here.<p>Energy is so cheap and easy in 2015 that we all have flying cars and robot gas attendants. That's not the reality as of New Year's Day, of course, but rather the "future" depicted in the hit 1989 movie</i> …

The UK will decode the genes of 100,000 people to help fight cancer

The UK is about to launch one of the more ambitious attempts at using genetic research to fight cancer and other nasty diseases. The National Health Service's England branch plans to collect and sequence the genomes of 100,000 people in hopes of understanding both how DNA affects these sicknesses …

Yep, that tablet at bedtime really is messing with your sleep

New study links screen use at night with less REM sleep<p>If you’re reading a book before bed, what do you reach for: a paperback, a tablet, or an e-reader? The choice you make will have an effect on your sleep, and if you answered either of the last two then you probably already know the news isn't …

Hybrid Usability Tests: 20 Creative Ways to Test Your Design

The first phase — framing — is kind of like the pre-planning phase, where you figure out what you want to get out of the test. This phase handles your abstract usability goals, and helps you narrow down the specifics of what will help.<p>This kind of pre-planning is what we outlined in the first two …

London Luton Airport Typeface and Icons

Custom signage typeface and icon set for London Luton Airport.<p>Gijon, Spain based graphic design studio Atipo was commissioned by Icodesign to create …

The Coolest-Looking New Species Of 2014

PopSci's pick of the litter<p>The world is so abundant with strange species, scientists describe new ones every year. Here at <i>Popular Science</i>, we picked a few of our favorites from this year to share. This is a small fraction of the species scientists name in a year. Just today, the California Academy …

BitTorrent's Offer To Sony: Release "The Interview" Safely Online With Us And Make Money

“What better way to take back the Internet than to use technology Hollywood has been scared to use?”<p>In the days since Sony canceled the theatrical release of the Seth Rogen, James Franco comedy <i>The Interview</i>, the studio has so far failed to make any alternative distribution arrangements, in part …

Televisions

How We Found The World's Deepest Fish – And Why We Must Keep Exploring

GIF<p><i>Scientists exploring the deepest place on Earth — the Mariana Trench in the Pacific Ocean — recently acquired footage of a strange,</i> …

China's Pork Obsession Is Endangering The World

PIG number 5422 saunters into the pen, circles its few square metres and mounts a plastic stand. The farmer cleans the animal's underside, feels around and draws out what appears to be a thin pink tube around 30cm long. He begins to massage. Pigs elsewhere snort, grunt or squeal, but the alpha pig …

Agriculture

Inside a Rustic Modern Kitchen

A warm, welcoming place.<p>Tactile materials and architectural details create a warm, welcoming sense of place in this handsome kitchen by designer Patrick Sutton.

‘Horrific’ Case Of Animal Torture And Starvation: Starved Husky, Hanged Kitten

A man charged with horrific animal abuse crimes has recently pleaded guilty in the torture and deaths of a cat and a dog. The suspect, identified as …

Crime

A Prescription to End Drinking

Data on Medicine for Alcohol Disorders Pushes Doctors Beyond 12-Step Programs<p>New understanding of how alcohol affects the brain is prompting addiction experts to make a push for using medications to help people quit or cut down on excessive drinking.<p>For years, treatment has meant 28 days of rehab …

Alcohol

Brand And Marketing Trends for 2015

It’s been said that there are three kinds of marketers and how they deal with trends: Those who let it happen, those who make it happen, and those who wonder what happened. So, for smart marketers who want to fall into that second group, paying attention to what looms ahead is the wisest move they …

How To Build Your Dream Mountain Tiny House - Base Camp

<i>The self-built tiny home Brittany Gibeau shares with her husband and TGR cinematographer Dan in Jackson Hole.</i><p><b>It’s February in Wyoming.</b> The morning is …

The 10 Best Movies You Missed in 2014

From the editors of Esquire.com, catch up on the year's best movies that you most likely missed out on.<p><b>You've been chilled</b> by the marriage-gone-awry suspense of <i>Gone Girl</i>, stupefied by the cinematic inventiveness of <i>Birdman</i>, and terrified by the twisted mentor-mentee relationship of <i>Foxcatcher</i>, but …