Jeremy JF Thompson

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How to Use Customer Lifetime Value to Clone a Facebook Audience

Need to increase the effectiveness of your Facebook ads? Want to target better-quality audiences with your ads? In this article, you’ll discover how …

Marketing
Marketing

Infographic: What does the future hold for video marketers?

Video is rapidly becoming the entrée of choice for content consumption.<p>With an increased demand for visual content, video is flooding the content …

50 Book Marketing Ideas Every Author Needs to Know

No matter what kind of book you’re writing, all self-publishing authors will eventually reach the same question: what’s the best way to <i>market</i> it? The …

Writing

How to Write Facebook Messenger Copy That Converts

Facebook Messenger marketing is more straightforward than you might think. I’ve built countless bots and ran marketing campaigns at scale that drove …

Bots

The Best Website Traffic Tools

The Most Effective Email Capture<p>Pop-ups don’t have to suck. Especially when they’re this good. With List Builder, you create beautiful pop-ups that …

Infographics

5 Unusual Strategies Your Social Media Manager Should Test in 2018

<i>After Facebook’s algorithm change, many a social media manager will have to find new ways to leverage social media.</i>Whether you are an editorial …

Public Relations

How To Thrive After Facebook's News Feed Update With Four Crucial Pivots

On January 11, Mark Zuckerberg announced major changes to the way Facebook prioritizes its news feed algorithm. Facebook news feeds will now show more posts from friends and family. The company wants to focus on deeper, more meaningful interactions with people you care about, specifically …

Marketing

Instagram Stories: How Businesses Can Make the Most of Stories

Do you want to create more engaging and effective Instagram stories? Are you using all of the Instagram Stories features available to you? To explore …

Infographics

The top tips for targeting your online content to your relevant audiences in 2018

<i>New guest post by Richard Greenwell, Head of Affiliate Development and Operations at Affilinet UK.</i><p>There are millions of publishers out there, all …

Top 10 Tools to Automate Your Social Media Marketing Strategy

<i>Everyone knows that you can use automation to improve your social media marketing strategy.</i>Everyone and their moms has heard of social media …

Social Media Marketing

How To Increase Search Rankings And Conversions With Customer Ratings And Reviews

Business owners sometimes complain about the accuracy of online ratings and reviews. But no matter how the angle swings on this feedback for your business, user ratings and reviews have a significant impact on sales. They are a critical part of whether a buyer decides to make a purchase or …

SEO

7 Questions That Keep CMOs Up At Night

It’s 3:00 in the moning and you’re tossing and turning. The same burning question keeps rolling around in your head.<p>If you’re a Chief Marketing Officer (CMO), this situation may be all too familiar.<p>I asked several CMOs to share what they worry about every day. Here are the questions they said that …

Customer Experience

Can Traditional Beauty Companies Compete With Disruptors Dominating Instagram?

In the past few years, mobile has risen to become the most dominant form of media consumption. With this change in consumer behavior, platforms like …

Advertising Industry

Bartenders Predict the 2018 Trends In Mixology

Another year has come to a close and a new year has begun. That means it’s the perfect time to try something new (like Steve Harvey’s bonkers NYE get up). These include goals of getting back in shape, drinking less alcohol (good luck with that), and finally finishing the newest season of Black …

Bartenders Tell Us What Fads They’re Desperate To Be Rid Of In 2018

Bartenders aren’t immune to trends; in fact, they’re on top of them. If you’re just now learning about smoked cocktails or using activated charcoal as an ingredient, chances are bartenders are already sick of it. They stand behind the bar, day in and day out and see every new ingredient and every …

Does Bigger Ice Make For Better Cocktails?

All the tools and tricks you’ll need to construct trendily enormous ice cubes at home<p>The cocktail revolution is still booming, and ice is playing an outsize role. In dimly lit bars across the country, you’ll find mammoth cubes dominating Old Fashioneds and jumbo spheres bobbing in Negronis. “If you …

Santa Monica

10 Of The Most Expensive Cocktails In The World That’ll Burn A Hole In Your Wallet Your Liver

One easy way to curb your drinking is to only indulge in quality liquor. The hole in your wallet will offset the hole in your liver. The rich and …

Winston Churchill

Earning Executive Buy-In for the Opportunities of Content Marketing

Years ago, when I was applying to college, I told my parents I wanted to study creative writing.<p>From the looks on their faces, you would have thought …

Marketing

Why top social media experts say Facebook’s News Feed change is no big deal

For nearly three days after Facebook announced perhaps its biggest change ever to its News Feed, I was glued to my social media feeds like a Wall …

Marketing

How to Use Facebook Lead Ads for More Prospects

Need more qualified leads from Facebook? Have you used Facebook lead ads? With the arrival of Facebook Zero, pages will effectively see little or no …

Marketing

Brands With Business Profiles on Instagram Can Now Schedule Organic Posts

Business profiles on Instagram gained a lot more flexibility with Tuesday’s announcement of changes to the Instagram Graph API …

Advertising Industry

Will influencers be more than just ‘guns for hire’ in 2018?

Marketers need to rethink influence marketing in the new year if they want better marketing outcomes and more authentic experiences, otherwise they …

Can Social Live Video Help SEO? Yes, Here's How

Live social video is all the rage, but it isn’t just something the social media marketers and brand managers should care about.<p>Social livestreaming …

How to Drive Traffic With Your Facebook Cover Photo

Want to drive Facebook traffic to your website without using ads? Wondering how your Facebook cover image can help? In this article, you’ll discover …

Marketing

2 Ways to Start Off the Year Using LinkedIn to Generate More Sales Leads | Inc.com

When it comes building a sales funnel, there has never been a better platform than LinkedIn. I've personally used LinkedIn as a primary lead source to grow my business and gain more than 47,000 followers who continue to open doors to many opportunities.<p>In 2017, we finally began to see an …

LinkedIn

After ad watchdog slap, Diageo pulls advertising from Snapchat

Diageo is starting the new year with a resolution not to advertise on Snapchat — at least not until it can be sure of the social network’s ability to …

Advertising

Amazon Plans to Take on Facebook and Google in Digital Advertising

Google and Facebook currently own the digital advertising space, but Amazon never saw a market it wouldn't try to disrupt.<p>It's no secret that digital …

Digital Advertising