Jens Thieme

344 Flips | 20 Magazines | 1 Like | 4 Following | 23 Followers | @JensThieme | Visit me on: thie.me

Tracking Marketing ROI? Start With These 5 Questions

Ever tried to explain the ROI of your marketing to your CEO? Tricky, isn’t it? Tracking marketing ROI is hard.<p>For most businesses, proving the value …

Marketing

Corporate Strategy: 10 Tips for Efficiently Improving Your Competitive Intelligence

When trying to get senior decision-makers in a company to respond quickly to either a threat or an opportunity for the company, strategists tend to …

Management

Thinking The Unthinkable by Nik Gowing & Chris Langdon

Executive leadership faces new vulnerabilities. Many leaders privately concede them, but few are willing to talk publicly about them.<p>“Unthinkable” …

9 Reasons Nobody Pays Attention to Your Content

Let's point out how you can improve, shall we?<p>Everyone wants to know how to succeed online. That's the big question. "How do we get people to pay attention to us?"<p>So-called social media consultants will say things like, "You have to use photography and video. That's the future."<p>OK, that's like …

Romantic Comedy

What the heck is machine learning, and why should I care?

There are many uses for machine learning and AI in the world around us, but today I’m going to talk about search. So, assuming you’re a business …

Machine Learning

Marketers Lean on Automation Technology to Drive Leads

Marketing automation technology is gaining favor as an important tool for businesses. One recent study by Forrester Consulting suggested that many …

How B2B Marketers Generate Revenue — State of Pipeline Marketing 2016 [Infographic]

The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. But the …

Marketing

Report: How to Keep Your Marketing Efforts Relevant in 2017 | LinkedIn Marketing Solutions Blog

Editor's Note: This special B2B Beat was written by Steve Kearns, who is Content Marketing and Social Media Coordinator at LinkedIn.<p><i>“Two years ago,</i> …

Marketing

Halo Wearables see hydration tracking as future of wearable market

Halo Wearables, a wearable fitness startup, wants to bring hydration tracking into the mainstream with Halo Edge, the company’s first wearable.<p>Instead of monitoring heart-rate and step-count, Halo Wearables believes tracking hydration will prove more useful for athletes.<p>“Hydration for us is another …

6 Visual Storytelling Trends That Will Forever Change The Way You Do Digital Marketing

Storytelling has been a buzzword in the marketing world since the origin of advertising.<p>From John Deere’s first edition of “The Furrow” published in …

Open sourcing the Embedding Projector: a tool for visualizing high dimensional data

Posted by Daniel Smilkov and the Big Picture group<br>Recent advances in Machine Learning (ML) have shown impressive results, with applications ranging …

Machine Learning

India Pushes to Standardize Digital Payments

Quick response (QR) barcodes, used with great success by Starbucks in its popular loyalty app, are now having their day in India. This week, the …

The future of mobility: What's next?

Frictionless, automated, personalized travel on demand—that’s the dream of the future of mobility. And the extended auto ecosystem's various elements …

Study: 83 percent use smartphones in stores, Facebook the most widely used app

en_US<p>article<p>Euclid Analytics survey of 1,500 US adults reveals consumer wish list for in-store digital …

Marketing

Why Every CMO Needs to Think about Transparency

Most CMOs think they have their marketing and media spend under control. But do they? Generally speaking, this budget is spread across various …

Marketing

Tinder culture has taken over, and now it's killing retail

The dating app encourages browsing over emotional investment by presenting users with an endless array of potential partners to consider while requiring very little up-front work or commitment to establish a "match."<p>Just a swipe right (a sign of interest) or a swipe left (a rejection) will do.<p>Even …

Secrets of Successful Consultants Revealed

So, think you’ve got what it takes to be a consultant? Feeling the itch because your current job isn’t motivating you like it used to?<p>The …

Employment

The most important skills of tomorrow, according to five global leaders

The world of work is changing faster and more drastically than at perhaps any other time in recent history. According to research from the World …

7 Key Skills of Effective Data Scientists

9 Bizarre and Surprising Insights from Data Science

Data is the world's most potent, flourishing <i>unnatural</i> resource. Accumulated in large part as the byproduct of routine tasks, it is the unsalted, …

This visualization shows you 24 hours of global air traffic – in just 4 seconds

Some 100,000 flights take off and land every day across the world. If you’re struggling to visualize this incredible volume of daily air traffic, …

Air Traffic

CMO’s First Aid Guide To Dealing With The ‘Content Shock’

Marketing consultancy Smart Insights recently conducted a poll into how over 1,500 British brands are hoping to transform their digital marketing …

Marketing

Shaping the Customer Experience: Insights from the 2016 Digital Trends Report

2016 has proven to be an exciting year for companies whose marketing teams have rallied around the primary focus of enhancing the customer …

Customer Experience

US Gives Green Light To Self-Driving Car Push Setting Federal Ground Rules

U.S. safety regulators issued much-anticipated guidelines for the testing and deployment of automated cars and trucks as companies ranging from Google to Ford, Tesla and Uber race to perfect truly driverless vehicles.<p>“In the 50 years of the U.S. department of transportation there has never been a …

Computer Science

Tips to Writing Short and Catchy Headlines

Mastering the art of writing enticing headlines and exciting teasers takes practice.<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>Just like a great book title, a headline is the hook that captures the attention of readers. The teaser is similar to the snippet found on the …

The New Search Engine That Could Give Google a Run for Its Money

It's not what this site is typically known for, but a new feature means it will compete (and likely win) when going head-to-head with Google and Bing.<p>When you have a virtual treasure trove of personal data on more than 450 million professionals in 200 countries, along with millions of additional …

Ambitious Stupidity: Why Hope is Not a Strategy for Managing IT Projects

<i>This article was originally published at</i> <i>SmartFile.com</i><p>Recently I was at a conference for business and one of the speakers, when talking about scaling …

Brainstorming Is Dumb

Studies show it produces fewer good ideas than when people think on their own. Thankfully, there’s a better way to work in groups.<p>If you work in an office, your boss has probably forced you into a brainstorming session or two (or 12). Brainstorming, after all, is supposedly a killer way to come up …