Jenny Sheehan

26 Flips | 2 Magazines | 4 Followers | @JennySheehan | Keep up with Jenny Sheehan on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jenny Sheehan”

The Myth of Social Media, with Scott Monty

Are consumers’ purchasing decisions influenced by social media marketing? Or is it all a myth? I spoke to Scott Monty of Scott Monty Strategies to …

15 big changes on Facebook, Instagram, Twitter and Snapchat

If you work in marketing, public relations or social media, you know that social media is in constant flux.<p>Changes happen almost daily, and staying …

Social Media

How To Develop a Digital Marketing Strategy For Your Business

Do you have a digital marketing strategy in place for your business or are you still trying to figure out how to make this whole online marketing …

Terrible Marketing Mistakes Nobody Seemed To Notice

Marketing disasters are some of the most buzzed about incidents in the world of product branding and advertising, because people barely remember most …

Marketing

Bringing Together the Modern Creativity Toolkit

<i>By Andrea Brown,</i> <i>Managing Director, LiquidThread UK - Starcom Mediavest Group's branded content division</i><p>We all know the premium put on creativity in marketing communications, but in real life what we get asked for most often are campaigns that have never been done before. Media firsts, the most …

Social Media Trends to Look Out For in 2016

Social media marketing saw a huge rise in 2015. Multiple new platforms, software and consumer preferences got monetised. A study conducted by …

Why Is Everyone Talking About Native Ads?

If you work in or around technology, then most likely you’ve heard talk of native advertising. There are people rating against it, some arguing for …

Digital Advertising

Online Ad Strategies from Best to Worst

It’s a struggle.You have a website that not only looks good but is also easy to use. The content is informative and helpful, and your calls to action …

Seven Mobile Trends That Will Change How Consumers and Brands Interact

At Mobile World Congress this week, industry leaders are gathering to learn about the hardware and software advancements that will change phones this …

Advertising

9 digital marketing rules we need to establish

Unfortunately, marketers' greatest strengths can be their greatest weaknesses. Here are the new rules of digital that would help save us from …

Marketing

Design, Map, Buy: Snapchat Extends Branded Geofilters to All

Snapchat has launched on-demand geofilters, enabling everyone to create their own special overlays.<p>“Geofilters are one of our favorite parts of …

Geomarketing & Advertising: Guide to AdWords, Proximity Targeting, Beacons & Sensors

Just a decade ago there were less than three billion subscriptions to mobile-cellular telecommunications services. Today, there are more mobile …

AdWords

​Expedia’s top tips on using creativity and data science to boost your brand

“Programmatic is this intersection of creativity and data science, and at Expedia we merge these two things together to use creativity, but empower …

Hospitality

Google kills Right Hand Side Ads: what does this mean for marketers and users?

<b>As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global</b> …

Accelerated Guide to Social Ad Targeting

:: By Amberly Dressler, Managing Editor ::<p><b>There's no denying the fact that social media consumption makes up a large percentage of people's day; and</b> …