Jennifer Lane Jackson

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5 changes to Facebook Pages that brand managers should know about

Facebook is in the testing phase (or early stages of a rollout—it’s not saying which) for a new layout and features for business pages that could …

10 Success lessons from Mark Zuckerberg – “Youngest Billionaire” for entrepreneurs

Share115<p>Tweet<p>Share29<p>+15<p>Shares 149<p>Mark Zuckerberg is the youngest billionaire on the planet who created the Facebook social network that now has more …

5 Tips For Marketing To Generation Z

Members of Generation Z, America's youngest generation (born in 1996 or later), have never lived in a time when the Internet did not exist. For the Gen Zers, the barrier to real-time information and communication has always been nearly nonexistent.<p><b>By 2020, Gen Z will account for 40% of all</b> …

Marketing

Top 10 Free Business Plan Templates For Small Businesses

If you are struggling to transform your startup ideas into action than it’s a wonderful thought to start an entrepreneurial career. All you need to …

Five SEO Strategies To Consider When Sales Are Stagnant

It’s normal for your business to experience occasional sales slumps or down times. Whether it’s caused by seasonal changes or unexpected economic trends, you need to find the source of the problem in order to fix it.<p>One reason your sales might be falling: your SEO marketing efforts are lagging …

Marketing

How to write an enticing PR case study

Studies show that consumers’ decisions are influenced more by emotion than by logic.<p>Marketing campaigns that include human interest stories can …

Public Relations

CEOs and Social Media: What the Public Expects of Leaders [Infographic]

Nearly two-thirds (64%) of Americans say senior business leaders should have public-facing social media accounts, according to recent research from …

CEOs

Favorite Content Curation Tips To Wow Your Readers

Content experts share their favorite content curation tips. Improve your content strategy and content marketing to increase budget effectiveness.The …

Content Curation

Why Hiring a Graphic Designer is Essential for Your Brand

As a busy business owner, you may not be entirely focused on having ‘perfect’ graphic design.Today, however, business owners are focusing on building …

Graphic Design

How to Make Public Relations Drive SEO

Integrated marketing relies on being able to capitalize across channels and disciplines that were once, and often still are, perceived as unique …

Public Relations

A Web Designer’s Guide to Project Schedules

Planning is an essential part of any successful web design project. By outlining the scope of your project at its onset, you will be better equipped …

5 Benefits Of Visual Branding That Every Brand Should Know

Every brand wants to stand apart from its competitors, build an audience and connect with them. Visual branding is very helpful in accomplishing …

Audio-visual

What Your Small Business Should Do To Look Like A Social Media Pro

As social media use continues to grow, so does the number of marketing opportunities for small businesses. Nearly two-thirds of U.S. adults now use social networking sites, according to Pew Research, up from just 7 percent in 2005.<p>“That’s just a remarkable adoption curve,” said Sean Miller, lead …

Small Business

Online brand-building 101

Building a brand online is a different task to traditional brand building. Of course it won’t hurt to combine the offline and online marketing …

Marketing

5 Books That Will Inspire Your Entrepreneurial Spirit | Inc.com

Not everyone is built to be an entrepreneur. It's tough work. It requires an obscene amount of persistence, patience, and drive. It means enduring a lot of "No" just to get to a single "Yes." And it means relying on yourself more than you can rely on anyone else.<p>But that is not to say you can't be</i> …

Entrepreneurship

3 Must Use Tools For Entrepreneurs Doing Under Six-Figures

If you read that article that I did called Entrepreneur, don't make this hard. You'll totally get this quick insight I am going to share with you about tools. These three areas are the most frequent areas that I see Entrepreneurs struggle unnecessarily. They make it hard either because they won't …

Project Management