Jennifer Greene

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5 Quick and Easy Ways to Double Your Social Media Following

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media marketing can’t be reduced to any one metric. Many entrepreneurs and marketers new to the strategy often overemphasize the importance of followers, doing whatever it takes to earn more.<p>Unfortunately, chasing raw numbers this …

Marketing

The Ultimate Adult's Guide to Snapchat

Before I begin, apologies are in order. To the 310 million monthly active Snapchat users, many of whom are in their teens and early 20s: Sorry, but …

Social Media

Egnyte launches Protect data management service, going beyond file sync and share

Microsoft launches its Planner project management app

After launching a preview for select customers last September, Microsoft is now rolling out free access to Planner, its project management app, to all users of its Office 365 productivity suite.<p>The tool lets you plan projects for your team, whether it’s for your business, school or non-profit …

Project Management

Samsung Rumored to Launch Fully Bendable Smartphones in 2017

Smartphone maker and display manufacturer Samsung is believed to launch a pair of smartphones in early 2017, each with a bendable OLED display. According to people familiar with the smartphones' development (via <i>Bloomberg</i>), the two devices could be unveiled as early as Q1 2017 -- potentially at …

How To Drive Traffic To Your Blog In Little To No Time

Okay, if you’re game, I’m going to do a little mind read on you. Ready?<p>As a writer, you focus on these traffic-building topics:<p>Creating epic …

Public Relations

This Super Successful Manager's Favorite Leadership Trick: Sunday Letters | Inc.com

When it comes to management successes Sam Schillace has a few under his belt. Often referred to as 'the father Google Docs,' Schillace led the team that created Writely, which would be acquired by Google and become Docs. At Google he continued to lead the team that developed the product. Now he's …

Leadership
Marketing

Microsoft Researcher: Technology Will 'Solve' Cancer by 2026

Here’s a bold statement: In the next decade, technology breakthroughs in cloud computing and big data processing will figure out cancer, according to …

University of Cambridge

Stop Writing Boring Headlines: 11 Types of Headlines That Pique Reader Interest | Trading Mates | Sharing Financial Freedom

You put in hours crafting a great post, but then you come to the hardest part:<p><i>The headline.</i><p>It seems like it should be easy to create a solid …

8 Copywriters Share 8 Secrets to Creating Content Like a Pro

As a rule, copywriters write for money. You won't find many hobbyists. Bring a person's livelihood into a thing-like writing-and people tend to get …

Marketing

Chrome for Android can now save more data by blocking website images

Google created the Data Saver mode in Chrome to reduce the amount of data that gets used up when you're browsing the web. It also makes slow internet connections much more tolerable since you're pulling down webpages that've been "optimized" for data efficiency by Google; they're up to 50 percent …

Google

10 Quick Tips to Help You Create Facebook Ads That Work

Try these strategies for creating ads on Facebook that get people clicking.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In their book</i> No B.S. Guide to Direct Response Social Media Marketing<i>, business coach and consultant Dan S. Kennedy and marketing strategist Kim Walsh-Phillips</i> …

Marketing

How to Write The Best Instagram Captions: Ideas, Tips, and Strategy

Share<p>Compelling visuals may be what Instagram is all about, but an effective Instagram caption will push the engagement needle, getting you more …

Marketing

Top Futuristic E-commerce Trends To Drive Revenues

In the year 2014, e-commerce conquered the sales figures by touching the mark of $1.3 trillion. The predictions for e-commerce in year 2015 were also …

Marketing

Amazon Received 10 times as Many Twitter Mentions as Walmart on Cyber Monday

Walmart (WMT), Target (TGT), and other brick-and-mortar retailers have been talking up their digital sales performance over the Thanksgiving and …

eCommerce

Even Adobe wants everyone to quit using Flash

As of today, Flash Professional CC, which enjoyed almost two decades as the de facto king of making animations for the web, will be known as Animate Professional CC, according to an Adobe blog entry.<p>Adobe is keeping support for making Flash content in Animate Professional, so as not to leave its …

HTML5

6 Things You Need to Know About Generation Z

As a proud Baby Boomer, I know all too well that lumping people into categories based on their age and the year they were born is a very simplistic …

The Workplace

12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About

Marketing

How to Prepare Now for SEO in 2016 | Inc.com

Whether you like it or not, people still search online for what they want--and increasingly, they do it from their phones. Do you want them to find your business, or your competitors, when they do those searches?<p>To help provide better understanding of the search landscape for SMBs, I reached out to …

Marketing

Developing A 360-Degree Digital Marketing Strategy - #infographic

"360 degree digital marketing is one of the most popular marketing philosophies around right now – but what does it really mean, and how can you do …

8 Clever Ways to Use Your Twitter Cover Image for Better Marketing

There are plenty of ways to use your Twitter cover image to promote your business. Learn how to optimize your Twitter page by keeping things fresh, …

How to Use 'Alternative' Social Networks in Your Marketing Strategy

Many businesses concentrate their social media marketing on the three most-used platforms: Twitter, Facebook, and LinkedIn.<p>However, if you're one of …

Marketing

Marketing Lessons From Taylor Swift’s Playbook

She's social media's golden child and one of the world's most innovative marketers. Love or hate her, there's lots you can learn from her.<p>My knowledge of Taylor Swift ran only three albums deep until about a month ago. I found myself wedged into a 12-person limo with 15 other people on the way to …

Loyalty

Top 12 Best Digital Marketing Tools For 2015

Did you ever get the sneaky suspicion that your days could be “so much easier” — if you only had the right tools? Truly, these days, there is …

Marketing

Amazon Takes on Google and Microsoft with Amazon WorkMail

Amazon Web Services is hoping to have more of a presence around your office in the near future.<p>In fact, the latest business-aimed product from Amazon …

Cloud Computing

Tweets Will Soon Appear Almost Real Time in Google Results

Twitter has struck a deal with Google for tweets to start appearing in Google search results almost real time, according to sources.<p>Bloomberg first …

The Android Apps That Collect the Most Data on You

Apps often need permission to access other stuff on your phone to work. What is less obvious is the breadth of information collected, and <i>why</i> it gets …