Jennie Wright

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3 Common Rookie Email Marketing Mistakes

As a B2B marketer, I create a lot of marketing emails, and I receive a lot too. So I’ve pretty much seen the good, the bad and the downright ugly of …

10 Things You Need To Know Before Starting A Blog

<i>Image credit: Caio Resende/StockSnap.</i><p>So you want to start a blog?<p>Nowadays anyone can create a blog in a few simple steps. Blogging is an incredible marketing tool and can even become a great source of income. However, if you would like to build a successful and profitable blog, you need to set …

Profit

The Best Content Marketing Managers Use These 10 Essential Marketing Tactics

Content marketing is such a broad and multifaceted discipline, it’s maddening to try and reduce it to any one block of advice. Even in specific industries, it’s hard to find a one-size-fits-all approach that works for everyone—different industries, business sizes, and brands require fine-tuning for …

Marketing

How To Make Yourself Work When You Don't Want To

Procrastination affects everyone. It sneaks up on most people when they’re tired or bored, but for some, procrastination can be a full-fledged addiction. They avoid all day the work that is right in front of them, only to go home and toil late into the night, frantically trying to finish what they …

Procrastination

Email Marketing: Getting Permission is Just the Beginning

People understand the value of having an in-house email list, but many small businesses haven’t started building their list or planning their email …

Marketing

How To Make Enough Money From A Blog To Quit Your Job – Kate McKibbin

In my third and final interview from <b>The Pause Fest Conference</b>, I sat down with Kate McKibbin, who is the founder of the <b>Drop Dead Gorgeous Daily Blog</b>. …

Case Study: How Cart66 Founder Lee Blue Automates 80% Of His Software Sales With Educational Email “Mini Courses”

<i>This case study is part of a series called Funnel Hack Friday, where we open the kimono on the marketing funnels that are driving growth for founders</i> …

21 Rules for Solopreneurs to Live By

For all the talk of scaling and hiring and growing, some small businesses will always be one man or one woman shows. And the solopreneurs who run …

What Happens When You Stop Eating Meat

Five percent of the US population is vegetarian. Another 2% is vegan. The former group doesn’t eat meat or fish, while the latter group eats no …

Why Every New Business Needs An Email List (And How to Build One)

If you're an entrepreneur and your company doesn't already have an email list, start building one yesterday.<p>In the words of online marketing guru Neil Patel, "Email marketing is here to stay, and it can help you generate more visitors and increase your income." In fact, one study found that the ROI …

Marketing

7 Online Marketing Tips for Entrepreneurs Who Can't Market or Sell | Inc.com

An entrepreneur can be successful without being a marketer or salesperson.<p>This might sound a bit odd. After all, an entrepreneur goes into business to sell something--to create a product, to meet a need, or to grow a business, right?<p>That's true. But not every entrepreneur has the talent or …

Marketing

Key Tips for Blogging About Your Business | Inc.com

<i>This story first appeared on The Muse, a web destination with exciting job opportunities and expert career advice.</i><p>Whenever I talk to entrepreneurs about the importance of blogging, I usually get the same pained look and exasperated question: "But where am I supposed to get all that content?"<p>Many of …

Marketing