Jenna Moakley

40 Flips | 5 Magazines | 3 Likes | 3 Following | 4 Followers | @JennaMoakley | Keep up with Jenna Moakley on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jenna Moakley”

How Charities Can Attract More Visitors To Their Website With Google Ad Grants

Google Ad Grants is a specialised offering from Google that provides considerable free Adwords advertising for Charities.<p>Google Adwords is one of …

AdWords

99 Online Marketing Tools You Won’t Be Able To Live Without

To say that digital marketers have to be jacks-of-all-trades is a considerable understatement. Marketers don’t often get the recognition they deserve …

How I Passed the Google AdWords Exam The First Time

Have you considered the Google AdWords certification? It wasn’t on my 2015 plan, but when I had the chance to model my final grad school project on …

AdWords

How To Optimise Your AdWords Ad Creatives

<i>‘Ad creatives’ are the text that makes up the body of your ad. Here, our Paid Search experts offer their advice on optimising your creatives to drive</i> …

AdWords

The 100 Most Expensive Keywords on Google [Infographic]

7 Apps to Help You Get Stuff Done Around the House

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Chrome Extension Keeps Sites From Identifying You By Your Typing Habits | The Digital Reader

If you value your privacy online then chances are you use a tracker-blocking plugin like Ghostery as well as and ad-blocker. Here's another Chrome …

Ad Blocking

These 14 incredible animal photos were captured by Google Street View

Google Street View started in 2007 with just a van snapping photos of five cities.<p>Now, Google has attached its Street View cameras to snowmobiles, pedicabs, bikes, trolleys, and even a backpack apparatus called the Trekker. In Google's quest to map out the world through photos, it's captured …

Google Street View

How To Measure Content Engagement

<i>[Note: this is an entry-level blog post aimed at beginner digital marketers.]</i><p>One of the most persistent buzzwords in the digital marketing sector has …

Social Media

How To Track Virtual Pageviews in Google Tag Manager

Why Do We Need Virtual Pageviews?<p>“Real” pageviews are easy to understand. When someone visits a page on your site, that’s a pageview. The tracking …

Adding Google Analytics Content Group Tracking to a WordPress Theme using Google Tag Manager

The marketing team just told you they need Google Analytics configured to track statistics based on the type of content users are consuming. …

Step by Step: Setting Up Advanced Google Analytics Goals & Funnel Visualizaitons

I often get asked what my top few tips or must do’s for Google Analytics would be. The first two are always the same: setting up Campaign Tracking, …

Analytics

Custom Alerts in Google Analytics | E-Nor Analytics Consulting and Training

Custom alerts are configurable Intelligence Events. They are great for ensuring that you don’t miss important and unusual fluctuations in your data – …

Analytics

Step by Step: Outbound Link Tracking in Google Tag Manager

Following up on last week’s post on event tracking, I thought it would be a good idea to deep dive on outbound link tracking. Outbound link tracking …

Analytics

Backup Your Google Analytics Data

Google Analytics is used by millions of businesses. Many of these businesses rely exclusively on Google Analytics for web analytics reports, yet …

Analytics

De-Mystifying Google Analytics Part 1: Internal Site Search

Most websites utilize some form of internal search that allows users to quickly find what they’re looking for by typing keywords into the search box. …

SEO

Track Forms Without Thank You Pages Using GTM

Goal Funnels in Google Analytics are great. They allow you to track the progress your users make toward a Goal completion, with defined steps leading …

Analytics

7 Essential Intelligence Events for Your Google Analytics Account

You’re a busy marketer; it’s likely that you’re keeping tabs on more than one Google Analytics account, and that’s just a small part of your job. …

Analytics

A Beginner’s Guide to Google Analytics Remarketing from an ex-Googler

Start from these 3 easy and powerful lists<p>In the context of Paid Acquisition, the power of Remarketing is undeniable. Being able to interact with …

Google Analytics Working on Referral Spam Solution

Annoyed at all the spam referrals in Google Analytics telling you to buy followers or download website buttons? Google Analytics is working on a …

Three key takeaways from our new Measurement and Analytics Report 2015

<b>Data is helping companies to become more customer-centric but many still lack a strategy.</b><p>This is according to our new Measurement and Analytics …

Ultimate Guide to Setting Up Your Google Analytics Account

<i>Do you know everything about how to effectively set up your Google Analytics account?</i><p>If you do, great and fantastic to hear! You are an Analytics …

Create an exit popup with the Google Tag Manager

These days when you are browsing the web, many websites are using popup boxes to turn you into a newsletter subscriber when you are leaving the page. …

Step by Step: Adding a Second GA Property via Google Tag Manager

Placing more than one analytics property ID on your website can be very beneficial. This gives you the ability to send analytics data to more than …

Analytics

Track Form Abandonment With Google Tag Manager

<b>Form abandonment</b> isn’t always easy to define. Most often, it refers to when someone starts to fill in an HTML form, but leaves the page without …

Analytics

Is the 10/90 Rule of Web Analytics a Practical Measure?

In 2006, a web analyst at Intuit wrote a blog post that really resonated with me.<p>At the time I was just getting my feet wet in the world of Web …

Track 404 Errors w/GTM & Google Analytics

Not only is it very annoying for your website visitors to hit a 404 error page on your website, it can have a negative impact on your organic search …