Jenn A

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4 Marketing Trends Business Owners Should Use in 2015

Use these trends to plan a better 2015 marketing strategy.<p>It's hard to believe it, but in just a few days, 2014 will be over and a new year will be upon us. Changing the calendar doesn't mean a business needs to completely change their marketing strategy, but it is a good time to review and think …

Social Media Analytics Reveal 2014 Holiday Shopping Trends and Insights

While recovering from the holiday rush, retailers can look back at this season’s trends to discover new ways to fuel customer engagement and drive loyalty in the next year. Using real-time analytics, SAP uncovered a wealth of insights about consumers’ attitudes and desires that retailers can use …

Why You Should be Using Predictive Analytics

Marketers are constantly thinking of new and more efficient ways to engage with their customers. According to “How Predictive Analytics Helps Cox Communication Tune in to Customers,” a Forbes Insights case study sponsored by SAP, employing predictive analytics to gain deeper insight into consumer …

The 10 Things In Advertising You Need To Know Today

<b>1. Twitter has dropped hints about its new video strategy.</b> An FAQ page on the recently uncovered video.twitter.com website details how Twitter's native video player supports videos up to 10 minutes long, but sources have told Business Insider this page does not refer to the standalone video player …

Advertising

Top Brand Marketers Share What They're Gearing Up for in 2015

In 2014, brands shored up their commitment to social, made innovations in their use of new platforms, and began to map and measure the effectiveness …

5 Choices That Will Maximize Your Productivity

Follow these rules and feel more accomplished at the end of every day.<p><i>In</i> The 5 Choices: The Path to Extraordinary Productivity <i>(Simon & Schuster, 2014), co-authors Kory Kogon, Adam Merrill, and Leena Rinne explore how effective time management can improve overall productivity levels. In the</i> …