Jeff Mikres

21 Flips | 1 Magazine | 34 Likes | 13 Followers | @JeffMikres | Keep up with Jeff Mikres on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jeff Mikres”

Finding the Right Job For Your Product

References<p><b>1.</b> The descriptions of the product and company in this example have been disguised.<p><b>2.</b> There are other job segments in the auto industry. …

Test Your Value Proposition: Supercharge Lean Startup and CustDev Principles

In my last post I described a new business tool, the Value PropositionDesignerCanvas. In this post I outline how you can use the tool to not only …

Feature vs Product

When you understand the difference between a feature and a product, designing that successful product will be easier.<p><i>Update: I called it right.</i></i> …

Vital Elements of the Product Design Process

<i>by Ryan Singer (@rjs)</i><p><i>This article was originally posted to</i> <i>Feltpresence.com</i> <i>in August 2013.</i><p>Product design can look like magic. When I started doing it …

Designing Features Using Job Stories

Personas and User Stories made sense when customers and product teams were far from each other. That’s no longer the case.<p><i>This is a guest post from</i> …

Product Management

Personas and Jobs To Be Done

Thoughts on the growing divide between jobs to be done and personas<p>I read more articles over time decrying personas in light of the jobs to be done …

Design For Switching: Create Better Onboarding Experiences

It was 7pm Monday night and a Google Now alert went off: it was time to record my expenses. Even though I hadn’t recorded business expenses for long …

A quick introduction to Job Stories

Employment

Filling In Lean’s Gaps

Using Jobs To Be Done For Product Discovery<p><i>‘Get out of the building!’</i><p><i>‘Talk with customers’!</i><p>‘Genchi Genbutsu’<p>…the above insights, and others like …

Uncovering the Jobs to be Done

Customers (that’s you and me, by the way) lie. Sad but true. Not maliciously, not even consciously, most customers don’t know, or won’t admit, what …

Customers

A Script to Kickstart Interviews About Someone’s Jobs to be Done

‘Jobs’ interviews are fun and tremendously helpful. This script will help your team get started with them.<p>If you and your team are not taking …

Employment

Jobs-to-be-done, a goal-driven solution framework

An introduction to the Job-to-be-done methodology, and how it can be of use for a web agency.

Turn Jobs to Be Done Theory into Practice - Tony Ulwick at Business of Software Conference 2014

Presented at Business of Software USA, Tony Ulwick (Strategyn) shares insights on how to deliver products that do useful jobs for customers, practical steps you can take to discover these jobs and strategies for success.<p>Watch if you are involved in product strategy or development, or simply want to …

How to do a Jobs To Be Done Interview

<b>Jobs To Be Done</b> (#JTBD) is getting a lot of attention lately as a valuable, new method for product and marketing teams <i>(if you’re not familiar check</i> …

The forces at work when choosing a product

The jobs-to-be-done framework isn’t new, but I’ve only recently started digging into it much more since it’s been gaining a lot of traction …

Chasing Cool Ideas vs. Solving Consumer Needs - By Woody Bendle

<i>Here’s another guest post from Woody Bendle exploring Thomas Edison’s focus on inventing products that sell and what that means for companies chasing</i> …

RT @AlexOsterwalder: 6/6 Could you help a customer get a job done radically better? Excerpt from #VPDesign #jtbd http://t.co/xXYRFRxuNJ