Jeff LaCroix

6 Flips | 2 Magazines | @JeffLaCroix | Keep up with Jeff LaCroix on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jeff LaCroix”

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Data-driven digital marketing triples conversion rates (study)

Top online marketers achieve more than three times the conversion rates of the bottom third, according to a new digital marketing optimization study from Adobe.<p>Why? They invest in a culture of data, testing, optimization, and analytics.<p>“Leading companies prioritize optimization,” Adobe executive …

Online Video Advertising Is Growing Many Times Faster Than TV, Search, And Most Other Digital Ad Markets

In a new report from BI Intelligence we explore the key drivers of the skyrocketing growth of video ads, examine the cost and performance of the emerging digital ad format, and look at the major players that are shaping the industry.<p><i>Here are some of the key trends we explore in the report:</i><p><i>In full,</i> …

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