Jean Bouvier

51 Added | 2 Magazines | 10 Likes | 4 Followers | @JeanBouvier2017 | Keep up with Jean Bouvier on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jean Bouvier”

FinTech

Peut-on enseigner l’innovation ?

On n’a jamais autant parlé d’innovation. Les entreprises ont le choix entre innover ou disparaître, une injonction qui leur impose de trouver des …

Éducation

Companies replacing workers with robots are missing out on a huge opportunity — and it might doom them

Scott Galloway, professor of marketing at NYU Stern School of Business and the author of "The Four: The Hidden DNA of Amazon, Apple, Facebook and …

Amazon Go

Are digital marketers headed for a wipeout?

As marketers ride the digital wave to higher salaries, greater roles and bigger budgets, will it all come crashing down? Do marketers really …

Marketing

Crowd-culture changes the rules of social marketing…or does it? | M&M Global

<b>Focusing too closely on a specific digital tribe for inspiration could result in lackluster growth for a mainstream brand, writes Nigel …

Public Relations

The Top 10 Do's and Don'ts of Social Media for Business

Is Your Social Presence Cringeworthy or Commendable?<i>Editor's Note: This post originally appeared on our blog on January 19, 2014. It has since been</i> …

Marketing

Negative posts out-do flops in social media marketing - Futurity

Lots of engagement on a neutral or even negative social media post will affect sales more than a positive post that no one responds to, says Ram …

Cathy's book, les numéros de tel, les codes etc...

Bonjour,<br>ça fait un bon moment maintenant que le tome un de Cathy's book est sorti. Il est grand temps de répondre aux questions auquelles je me suis …

Les romans deviennent interactifs !

Il y avait déjà le livre électronique, dorénavant les romans adolescents deviennent interactifs.<p>Evidemment certains vont me rétorquer que <b>les livres</b> …

Livres

Adrénalivre : livre interactif dont vous êtes le héros | Maison d'édition innovante dédié aux livres interactifs

TÉLÉCHARGER <b>GRATUITEMENT</b><p>l’application Adrénalivre, le <b>NETFLIX</b> des livres interactifs.<p>Vous n'êtes pas encore inscrit(e) ? <b>3 livres vous sont OFFERTS</b> dès …

Livres

Why You Should Start Using Flip Books With Your Content Marketing

Online publishing has changed the world. The statistics don’t lie. The fall in sales of physical papers and books and the rise of their digital …

Marketing

La marque de boisson Oasis ne prend pas au sérieux un internaute et se fait pirater son nouveau clip

Le leak du jour. Depuis vendredi 12 mai, une cyberattaque massive paralyse les systèmes informatiques de particuliers et d’entreprises partout dans …

Technologie

Pourquoi le récent « leak » d’Oasis est en réalité un coup de com’ efficace

<b>Samedi dernier, la marque Oasis s’est fendue d’un tweet pour teaser son prochain clip publicitaire.</b> <i>« [J-2] Encore un peu de patience la mif’, dans</i> …

Réseaux Sociaux

The Pros and Cons of Social Media Marketing for Business

First posted: June 11, 2014.<p>Updated: October 2016 and beyond.<p>In the last few years, Social Media has grown from being a mere digital channel for …

Public Relations

5 Reasons Social Media Is Ruining Marketing

Alex Goldfayn’s book is called Evangelist Marketing: What Apple Amazon and Netflix Understand About Their Customers (That Your Company Probably …

How to avoid the pitfalls of social media marketing

Getting social media strategies right can be a great way for a business to engage with its target market, says Dasha Amrom<p>Social media marketing has become a hot topic for businesses and entrepreneurs are constantly bombarded by information about how to increase their social media impact and …

The Disadvantages of Using Social Networks as Marketing Tools

Marketers are faced with an array of new choices with the rapid increase in the use of social media. According to a social media study by Monash …

Marketing

64% of marketers believe it’s their role to collect - but not analyze - data, report suggests

Nearly two-thirds (64%) of UK and US marketers agree it’s their role to collect customer data, but not actually analyze it on a daily basis, and a …

Rethinking Shopper Marketing with Smarter In-Store Displays

Anyone who’s ever created a marketing campaign with in-store displays knows that designing and placing branded units can be costly, and it’s …

eCommerce

What Are Connected Shoppers Doing and Not Doing Online?

Online shopping is growing around the world, but is this affecting how people are shopping in physical stores? The truth is, online shopping is a …

The Effect of Product Type on Consumer Preferences for Website Content Elements: An Empirical Study

Abstract<p><i>This study attempts to demonstrate empirically how the importance of website content in online purchasing varies across 2 product</i> …

Web-to-store: a "logical development of e-commerce along its path to maturity"

<b>Jérémie Herscovic</b>, market expert, and CEO and founder of SoCloz, demystifies the web-to-store concept for us<b>.</b><p>L'Atelier: What exactly is</b> …

eCommerce

Reinventing Marketing in the Digital Era - OpenMind

Professor Day examines how the activities, responsibilities and design of the marketing organization are evolving to manage the uncertainties of the …

Conversations to Conversions: Why Social Needs More Than Engagement

Shaquille O’Neal is a notoriously bad free throw shooter. His career percentage from the line was 52.7%. He also has four championships, three finals …

The Future of Shopping

Photography: Rachel Perry Welty and Yancey Richardson Gallery, NY<p>Artwork: Rachel Perry Welty, Lost in My Life (wrapped books), 2010, pigment print<p>It’s a snowy Saturday in Chicago, but Amy, age 28, needs resort wear for a Caribbean vacation. Five years ago, in 2011, she would have headed straight …