Jay Brown

107 Flips | 17 Magazines | 131 Likes | 43 Following | 16 Followers | @JayBrown15gg | Keep up with Jay Brown on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jay Brown”

5 Mobile Advertising Trends To Look For By 2020

When we speak of mobile advertising trends we usually think as far as a couple of months to a year from the present. That’s all well, but what’s more …

Marketing: How To Measure Social Media: A Step-By-Step Guide

How do you know if your social media marketing efforts are effective? Which posts drive the most traffic? What social media metrics should you be …

Smart Sales Funnels Are Coming – Are You Ready?

The future of online marketing is arriving now…<p>And it’s about to transform the way you sell your products and services online.<p>But who am I and why …

A Startup Marketing Framework (version 3)

Years ago when I was consulting for startups, I created something I called “A Startup Marketing Framework“. I used it mainly as a tool to describe …

Business Model Canvas for SaaS Providers

As a follow up to the earlier article on the IaaS business model, here is a high level overview of the SaaS provider business model and some of the …

How To Win In Any Market

<i>by Colleen Marble</i><p>You may think businesses in industries that deal primarily in data, such as banking and insurance, have an advantage over those that focus on physical assets, such as retail and manufacturing. They don’t. Any organization, even a nonprofit, that finds new ways to take greater …

To Make Money with Digital, Be an Innovator – Not a Strategist

For many companies considering how digital technologies could or should transform their business models, the questions they face are questions of unprecedented uncertainty, where past experience may be no help.<p>It’s uncomfortable terrain for many strategists. But it’s familiar territory to …

The Sudden Shift in SaaS Product Pricing

One of the most important forces in SaaS today is the Consumerization of IT. Instead of a centralized IT organization deciding which products to buy, …

Why subscription business models will transform every industry

<i>“In short, software is eating the world.”</i> — Marc Andreessen, 2011<p>What Marc said then is even truer now. Three years later and you can see the results of the software transformation across essentially every industry. Look at what technology has done for (or to, depending on your perspective) the …

Relieve Headaches with CRM Automation

Especially for small businesses, CRM can greatly reduce the load on owners and managers by automating many of the day-to-day jobs that come with …

Online Business Opportunities: The 8 Product and Niche Opportunity Types

The 8 Opportunity Types<p>Unless you've been hit with a brilliant idea right from the beginning and that's your motivation to start your business, …

10 Small Business Technology Trends for 2015

<b>Editor's Note:</b> <i>It's the time of year when we like to look ahead to see what technologies will have the most effect on small business. That's a big,</i> …

This Year’s 10 Biggest Shifts, Shake-Ups and Surprises in Mobile Marketing

Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this …

TapSense Announces Platform to Bring Contextual Ads to Apple Watch [Updated]

Amidst the new and upcoming product launches at this year's Consumer Electronics Show, mobile marketing firm TapSense today unveiled its plans for a "programmatic ad platform" targeting Apple's upcoming wearable, the Apple Watch.<p>The platform is promised to provide a full suite of programming …

Fortune.com

• 1. To license Fortune articles, excerpts, or headlines for republication in various media (including books, eBooks, film, web, newsletters, …

Amazon Secretly Working on New Platform for Inventors

Is it a Kickstarter competitor? Or maybe an Etsy competitor?<p>Amazon sells most of the name-brand electronics you can think of. Now, it appears, it wants to be the place where the next generation of gadget and consumer electronics companies can build their brands from the ground up.<p>Over the last few …

Making Money with Digital Business Models

The Simple Concept Of Intrinsic Value

<i>“The newer approach to security analysis attempts to value a common stock independently of its market price. If the value found is substantially above or below the current price, the analyst concludes that the issue should be bought or disposed of. This independent value has a variety of names, the</i> …

How To Make Different Kinds Of Creativity Work For You

There are at least two different kinds of creativity, but both appear to function in an irrational way. So how can you work with either?<p>On my way to work each morning, I ride my bike from Brooklyn to Manhattan on the Manhattan Bridge, which has a walkway for pedestrians on its south side and one …

Build an Innovation Engine in 90 Days

Practically every company innovates. But few do so in an orderly, reliable way. In far too many organizations, the big breakthroughs happen despite the company. Successful innovations typically follow invisible development paths and require acts of individual heroism or a heavy dose of serendipity. …

How Consumers Form Their Impressions of Companies

The quality of a company’s products and services is by far the most important factor for consumers when they form their impressions about a company, …

How to Determine What You Should Charge Customers

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>How much should I ask for</i>? Especially in the early days of your business, that’s the most stressful question. Demand too much and you might drive potential customers away. Ask too little and you’ll dig yourself into a hole with razor-thin …

5 Tech Tools that Help Businesses Compete With the Big Guys

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Over the past few decades, the Internet has been touted as "the great equalizer," and small businesses have found some great successes in virtual spaces. However, the realities of online business haven't consistently allowed independent …

Digital Sport Subscriptions : ESPN online subscription

The ESPN online subscription service is a first for the Disney-owned network. Launching in time to live stream the Cricket World Cup, it allows fans …

Startup lets consumers reserve fashion items live from the runway

As a runway-model-turned-MBA grad who had thrown herself into the world of e-commerce, Ana Caracaleanu saw what she describes as a gap in the fashion market.<p>Fashion Weeks like the ones in Toronto and cities across America can be great venues for small designers to get publicity for their wares. …

The Audacious Plan to Make Electricity as Easy as WiFi

When I first met Meredith Perry she was 24. That was three months ago this week. Today I’m handing her the largest A-round check I’ve ever written as …

Taking the First Five Steps to Starting Your Own Business

If you’ve been considering starting a business for some time, stop letting your fears and worries keep from making it a reality. Sure, it will …

The 6 Essential Elements of a Powerful Unique Selling Proposition

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In their book Ultimate Guide to Google AdWords, online advertising and Google AdWords experts Perry Marshall, Mike Rhodes and Bryan Todd offer information that</i> <i>will help you get more clicks from Google for less money, convert more visitors</i> …

Whitening Lotion: Monday Market of the Week

We always want to have skin that we were not born with. Yes, it is a total cliché, but if you take a look at the Western ladies, you know they would …

How Your Home's Soundscape Directs Your Online Shopping

Unlike brick-and-mortar retailers, online sellers are stuck with the noises of everyday life.<p>If you want shoppers to overestimate a product’s quality, play them classical music. If you want them to make more rational purchasing decisions, turn on the TV and put on a soccer game. If you want them to …