Javier Babish

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The 10 Commandments for Writing Effective Headlines | Small Business Marketing Resources

The headline is the single most important element for <i>any</i> kind of advertising you might do.<p>This includes but is not limited to newspaper ads or …

21 Snazzy Copywriting Examples (and Why they Work)

Shares 245<p>Do you ever wish you could find a spark to ignite your writing?<p>You’ve read the theory about writing persuasive copy.<p>But when you sit at …

A 2-Person Agency You’ve Never Heard of Made Nike’s Stirring Women’s World Cup Ad

The U.S. women's soccer team has a roster of stand-out stars, but their individual strengths work best when they play as a team. That's the gist of a …

Advertising Industry

Why TV Is Still the Most Effective Advertising Medium

With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five …

Marketing

4 factors that are holding back programmatic

We all hear the stats: More than half of digital display advertising, or nearly $15 billion, will be sold programmatically this year. But obscuring …

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