Jason Kirsch

18 Flips | 1 Magazine | 2 Following | @JasonKirsch2014 | Keep up with Jason Kirsch on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jason Kirsch”

10 Top Trends Driving The Future Of Marketing

Marketers are constantly looking into the future, trying to predict the next big trend, be it for their brands or their clients. Naturally, marketers are preoccupied with questions like: What is the next big campaign? How can we turn our client into the “next big thing”? What is the next hot trend …

Marketing

How Much Of Your Income Should You Save?

There’s no question more fundamental to personal finance than how much money we should save. Our savings rate is the cornerstone of virtually every other decision about money we make. It affects everything from buying a home to saving for emergencies to retirement.<p>Yet the guidance on this important …

Retirement

Content Marketing Tools - The Ultimate List for Beginners and Experts

Reader demand for businesses to provide excellent content continues to rise. Seventy five percent of content marketers are increasing their content …

Marketing

3 things retirement investors can stop worrying about

Forget about the market. There are much more serious things that should worry you.<p>Investors are afraid, and who can blame them if they spend a lot of …

Agency and Brand Leaders Weigh in on Digital’s Mounting Ad Viewability Issues

Ad viewability is perhaps the hottest digital advertising topic heading into the new year, thanks to a little back-and-forth between the Interactive …

8 Free Keyword Research Tools for PPC Advertising

Whether it’s SEO or PPC advertising, search engine marketing campaigns should begin with keyword research. This research is arguably the most …

AdWords

The ROI of Social Media

We’ve been talking about the ROI of Social Media, or its return on investment, almost as long as we’ve been talking about social media itself. My …

Marketing

How to Use Predictive Content Analytics

If you’re serious about content marketing, you probably need two things for 2015:First, you need a content marketing strategy (I created a free …

Marketing

Best Ever Marketing Mea Culpa? Arby’s Apologizes To Pepsi With An Ad All About Pepsi

As anyone with a clear conscience will tell you, if you make a mistake the best thing to do is own up to it and apologize. It’s why the well-worn Watergate mantra “It’s not the crime, it’s the cover-up” is so… well-worn.<p>As the WSJ notes, recently it was brought to Arby’s attention that it’s deal to …

The Top 7 Content Marketing Trends That Will Dominate 2015

Content marketing is bigger than ever; content creation and publication is at an all-time high, and traditional marketing budgets are being reallocated to content marketing efforts. However, despite its pervasive usage, content marketing isn’t without its struggles.<p>In this article, I’ll outline …

5 Social Media Tools To Boost Your Results

Social Media tools can help you achieve things online that you could never manage on your own.“If you’re looking to generate sale leads successfully, …

Social Media Marketing

2015 Predictions For CMOs And Digital Marketing

In 2015, digital marketing budgets will increase by 8%, according to a recent Gartner’s CMO Spend Report, a survey of 315 marketing decision makers representing organizations with more than $500 million in annual revenue.<p>Customer experience is the top innovation project for 2015, continuing its …

How to Motivate Your Content Marketing Team

This story originally appeared on Salesforce<p>Smart marketers know that content marketing metrics can be used to optimize future strategy. But, these same metrics can also be used to reward and incentivize individual contributors. Incentivizing a content marketing team — similar to how many sales …

Social Media Advertising: The Complete Guide

Share<p>It’s no secret that digital advertising has become a key part of most marketing campaigns. Internet advertising spend overtook newspaper ad …

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Social Media

How to Use Social Media to Draw Millennials to Your Brand

By 2015, Millennials will have a combined purchasing power of $2.45 trillion worldwide [2]. Of course you want to draw this tech-savvy generation to …

How to Create an Effective Media Plan Using Digital Marketing

Is traditional advertising dead?<p>For media planners, the simple answer is No. But the better answer is to borrow a Facebook relationship status it's …

Marketing