Jason Keeler

9 Flips | 2 Magazines | 1 Like | @JasonKeeler2016 | Digital Marketing Consultant. Outsourced Labor Enthusiast. Marketing Maven

How Brand Names and Descriptors Ease Adoption of New Technology

<i>Susan Cantor and Kristen Nozell</i><p>It is a well-documented theory that successful innovation occurs at the intersection of familiarity and newness. A disruptive technology is all well and good, but unless it’s adopted by your intended audience, it doesn’t create much impact. All but the most eager …

Google's Waze Launches New Technology to Give You GPS Signal in Tunnels

The popular navigation mobile app developed a new way to stay connected with a GPS signal inside tunnels.<p>SAN FRANCISCO (AP) -- The popular navigation app Waze is putting a new twist on the phrase "tunnel vision." It's trying to ensure drivers relying on digital maps don't lose their way when their …

Facebook Says It Gave Advertisers Inflated Video Metrics

Facebook Inc.’s rapid growth has been tightly linked to convincing advertisers that people are watching more videos on its social network. Now the …

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Creative and Marketing Salaries to Rise 3.6 Percent in 2017

<b>Looking for the latest information about creative and marketing salaries? We've got the scoop.</b><p>Starting creative and marketing salaries are expected …