Jasmin Kurvinen

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What is a traveller's motivation for sharing on social media?

“Consumers” used to be characterized according to predefined demographic criteria, and later according to lifestyle and choices.<p>This has now …

Public Relations

Why consumers may not like your travel images

Visual content is taking over on some of the best marketing practices in almost every industry, specially in tourism where travel images are powerful …

33 Stats On The Future Of Content Marketing

The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperativefor brands …

73% Of U.S. Adults Use Social Networks, Pinterest Passes Twitter In Popularity, Facebook Stays On Top

Facebook may be currently facing question marks over how well it’s faring with younger users, but among those over 18 in the U.S. it remains the social network king. According to figures out today from the researchers at the Pew Research Center, the percentage of adults using the social networks of …

Is Google the New Hotel Booking Tool of the Future?

<b>Exclusive Feature:</b> Google is getting into the hotel business in more ways than one -<p>The search engine has been boldly moving into the travel booking …

The Most Important Hotel Marketing Trends to Watch in 2015

<b>Introduction</b><p>Visual-driven stories, mobile optimization, social footprints, and video, video, video – if your website hit these key points this year, …

How Mobile is Set to Take Over the Travel Industry in 2015

Salt and Pepper. Rosemary and Thyme. Ant and Dec. To a list of things that go hand in hand you could justifiably add travel and innovation. The …

Travel companies are yet to fully capitalize on the potential of social media - Deloitte Report

Travel companies are not fully capitalizing on the business opportunities presented by social media platforms, according to the Digital Channels in …

In online travel booking, mobile isn't all mobile

<b>NB:</b> This is a guest article by Kurt Heinemann, chief marketing officer at Monetate.<p>Consumers use smartphones and tablets in markedly different ways …

HotelTonight claims industry first with mobile check-in and key-less entry

Bragging rights it seems to HotelTonight with an update to its mobile app to include mobile check-in for hotels and the ability to enter rooms …

Instagram meets luxury, Burj Al Arab plans a high-end Instameet

Social media has been put to various creative use by destinations and suppliers, such as the Remote Control Tourist project by Tourism Victoria or …

Social Media

TripAdvisor to let hotels chat directly with travellers before a trip via Q&A system

TripAdvisor is testing a new service so that hotels can take queries about a property from potential guests before they travel.<p>The Questions & …

Hospitality

Out of 151 countries, which WiFi hotspots have the fastest WiFi?

WiFi testing app Rotten WiFi has seen results from 151 countries over 60 days, showing which internet connections are the speediest.<p>The app, which …

Understanding the next wave of digital advertising in travel

What are key data insights behind airline and hotel booking conversions? How can new digital advertising solutions like native advertising and …

5 Effective Social Media Best Practices for Your Business - Small Business Trends

Today, an average person spends a minimum of three hours each day on social media sites. If your small business doesn’t know how to create a Facebook …

Public Relations

Wanna Get Away? New Southwest Airlines Campaign Infuses Humor into its Brand Momentum