Jasbeersingh Arora

9 Flips | 2 Magazines | 1 Like | 12 Following | 1 Follower | @Jasbeersingh30 | Keep up with Jasbeersingh Arora on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jasbeersingh Arora”

How to Use Google Analytics Acquisition Reports to Know Where People Are Coming From

Shares 6K<p>Do you want to know how people are finding your website?<p>Do you want to learn more about Acquisition reports in Google Analytics?<p>When you …

Shutterstock's Big, Data-Driven Office Move | Inc.com

No doubt by this point you've read much about the brilliance of Big Data. But what is it exactly? And, more importantly, how do you use it in a practical way in your company?<p>Jon Oringer, founder and CEO of the stock photo marketplace Shutterstock, has a few ideas. Oringer says his company runs on …

How to Create a Social Media Marketing Plan From Scratch

When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and …

Why 'Thinking Like a Freak' Is the Best Way to Change Up Your Marketing Program

If you haven't heard of Stephen Dubner and Steven Levitt, you might need to spend some time rethinking your... well, thinking. As the co-author of <i>Freakonomics: A Rogue Economist Explores the Hidden Side of Everything</i> and its sequel <i>SuperFreakonomics</i>, co-authors Dubner and Levitt have learned their …

Using Customer Analytics To Improve Corporate Performance

Striving to gain greater insights into how existing customers can be retained and grown while attracting new prospects, nearly all companies are capturing customer data at an accelerating rate.<p>The challenge is to translate the massive amounts of captured customer data into strategically relevant, …

An Introduction to Data-Driven Decisions for Managers Who Don’t Like Math

Not a week goes by without us publishing something here at HBR about the value of data in business. Big data, small data, internal, external, experimental, observational — everywhere we look, information is being captured, quantified, and used to make business decisions.<p>Not everyone needs to become …

Survey: 80% Of Marketers More Optimistic This Year With 62% Increasing Data Budgets

en_US<p>article<p>Marketers are upbeat this year, with 80 percent of the respondents for an Infogroup Targeting Solutions (ITS) survey claiming to be more …

Marketing

Why Marketing Needs More Introverts

Susan Cain’s book “Quiet” has provided wonderful insight to me, because I am an introvert. Cain’s core premise is that western culture overvalues extroverts and under-utilizes introverts. Introverts prefer less stimulation and quiet concentration. We listen more than we talk, think before we speak, …

How Big Data Brings Marketing and Finance Together

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. His artillery: Advanced Big Data analytics. MasterCard had always been a data-driven organization. But the real power and full potential of data was not being …