Janet Barrientos

37 Flips | 5 Magazines | @JanetBarrientos | Finding an alternative view in life.

Digital Media Consumption – Statistics and Trends

According to latest infographic release by GO Globe, mobile devices account for 49% of total time spent on consuming digital media. Mobile apps …

U.S. average daily media use 2016 | Statistic

This statistic contains data on the average daily media use in the United States from 2012 to 2015, and a forecast from 2016 to 2018. In 2015, an …

WOMEN'S INTENTIONS REGARDING, AND ACCEPTANCE OF, SELF‐SEXUALIZING BEHAVIOR - Nowatzki - 2009 - Psychology of Women Quarterly

Abstract<p>No known research has examined women's acceptance of self‐sexualizing behaviors, which includes the use of catwalks at dance clubs, taking …

"Rhymes with Blunt": "Pornification" and U.S. Political Culture

pdf"Rhymes with Blunt": "Pornification" and U.S. Political Culture<br>42 Pages<p>Uploaded by<br>Karrin Anderson<p>connect to download<p>Get pdf<p>Download<p>Uploaded …

BEAUTY AND THE BEAST : IMAGES OF WOMEN IN ADVERTISEMENTS

<b>Editor and Administration Address:</b><p><i>Esther H. Kuntjara</i><p>Abstract<p>Images in advertisements have power to shape our perception on the way we look at the …

Brand Debate: Focus On Product Or Purpose?

<b></b>Coke’s new campaign direction feels like a push back towards product-focused advertising. The decision to move away from the more abstract concept of …

Beauty...and the Beast of Advertising

"You're a Halston woman from the very beginning," the advertisement proclaims. The model stares provocatively at the viewer, her long blonde hair …

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Negative Impacts of Advertising<p><i>by Katie Jensen</i><p>Advertising takes money, whether purchased through an online advertising service, print ads in a …

Business Administration

The Problem with Dove

<i>Note: if you want to skip the intro and go straight to the evidence, click here.</i><p>This week my inbox was flooded with emails from friends and …

90% of Americans more likely to trust brands that back social causes

If your brand doesn't support social causes, it's missing out on a huge audience.<p>Consumers don't just like when companies incorporate social good …

Public Relations

Study: Young People Watch More Than 22 Hours of Online Video a Week

A new study shows that watching content online instead of on TV is the new normal for young millennials and even younger Gen Zers.<p>Just how much …

Is racism on the rise? More in U.S. say it's a 'big problem,' CNN/KFF poll finds

<b>(CNN) —</b> Debora Aust sees it in videos of recent police shootings.<p>Alex Sproul reads about it in his Facebook feed.<p>Sheryl Sims senses it when she walks down the street.<p>They are three Americans from three different demographic groups living in three different states. And they believe the same thing: …

How social psychology can benefit your social media marketing?

Humans use their emotional faculties a lot more than reasoning when making a purchase decision, according to conclusive research evidence. This has …

Marketing Against ISIS: US State Department Enlists Students to Fight Terror | VICE News

CJ Drew is a senior at West Point, and like most college students he checks Facebook incessantly — "every couple hours," he says. But unlike his peers, he's not counting likes, or scouring for cleavage. CJ is trying to lure would-be-jihadists into conversations about radical Islam on the …

Scary New Ways the Internet Profiles You

Facebook, Google, and the other Internet titans have ever more sophisticated and intrusive methods of mining your data, and that’s just the tip of …

Banksy Mural Criticizing Teargas Use on Refugees Is Boarded Up

The latest artwork by the elusive street artist Banksy, which appears to criticize the use of teargas on refugees at the Calais migrant camp known as …

Brands Can Now Find Out in Real Time How Many People Watch Their TV Ads. Here’s How

Advertisers won't have to wait hours or days after this year's Super Bowl to find out how many people watched their spots during the Big Game.<p>TV ad …

The New Age of Branding: It is all About the Experience

The ubiquitous world of marketing is ever emerging and evolving. In fact, one might argue that those charged with the responsibility of influencing the consumer do not have the luxury of standing still for if they do, the trends, the trendy and the trending will simply trample them.<p>Understanding …

Messages from the Edge: Suicide Notes on Social Media

How Facebook turns the left-behind into horrified witnesses. They say she drove to a small, isolated chapel in the woods, shared her suicide note on …

Ad Exec Reveals How Brands Trick You Into Buying Crap You Don’t Need

In a capitalist society the only real moral imperative is to consume. And whether we have the cash or not, you can always count on Americans to keep …

The Importance of Branding – The Chosen Design – Medium

<b>The Importance of Branding</b><p>Your company logo and branding are vital for your business.<b><br>They are the first thing that potential clients will notice</b> …

7 Brands Already Running Super Bowl Campaigns on Snapchat

Snapchat's grabbing attention—and ad dollars—from big Super Bowl advertisers like Pepsi and Anheuser-Busch this year. Both brands will run pricey ads …

How Doritos’ Super Bowl Ad Kicked Off a Twitter Conversation About Birth Control

Doritos aired the final "Crash the Super Bowl" contest spots during Super Bowl 50. The first was a 30-second spot from Australia which features a …

Peyton Manning Just Gave Budweiser $14 Million in Free Ads

Companies paid $5 million for 30 second ads during Super Bowl 50. It took Peyton Manning about two seconds to accomplish the game’s biggest …

Super Bowl Commercials 2016: List of Best Ads and Video Highlights

Super Bowl entertainment spans well beyond the playing surface, and Sunday's showcase between the Denver Broncos and Carolina Panthers was no different.<p>Advertisers came through with hysterical commercials during what's sure to be the most-watched sporting event of the year, with innovation and some …

NFL

Brand Finance's Ten Most Powerful And Valuable Brands In The World

Disney is now the world’s most powerful brand, attributing the runaway success of the Star Wars brand and The Force Awakens movie to its top slot.<p>Every year the brand valuation and strategy consultancy Brand Finance evaluates thousands of the world’s top brands to determine which are the most …

Marketing

The War on Drugs Could Be Making Our Communities More Dangerous

The war on drugs has sucked up public safety dollars that might otherwise go towards putting rapists and killers behind bars.<p>When 11 corpses were discovered in and around the Cleveland home of Anthony Sowell in the fall of 2009, there were some 4,000 untested rape kits being neglected by local …