Jane Wang

29 Flips | 2 Magazines | 2 Likes | @JaneWang6pu2 | Keep up with Jane Wang on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jane Wang”

American Eagle’s Aerie lingerie brand soars after banning retouching in ads

In January 2014, clothing retailer American Eagle Outfitters promised the world it would stop Photoshopping models in advertising campaigns for its …

The Future of Social Community is Omni-Social

The online community pendulum is swinging back.<p>It’s no longer enough to rely on social networks for community infrastructure. <b>Smart companies are now</b> …

How to Engage Millennials With Your Brand (Advice From a Millennial Content Writer)

People who aren’t in the Millennial generation view us in one of two ways, according to New York Times contributor and Wall Street Executive Steve …

Maximize the marketing potential of any social media network

Over the past few years, social media marketing has shifted a great deal, and we’ve almost reached a point where what works to drive engagement and clicks on a social network one day, may not the next.<p>This fast paced movement and rapid change isn’t an accident. It’s an essential part of any social …

Buyer beware: Online shopping prices vary user to user

People have a mental model of shopping that is based on experiences from brick-and-mortar stores. We intuitively understand how this process works: …

What Marketers Really Think About Brand Experience [Infographic]

A total of 81% of marketers believe customer experience is a better way to build brand performance than communications. However, only 52% of those …

5 ways Coke is battling fizzling soda sales

Lately, the bubbles have been going out of the soda-pop business — and Coca-Cola is focusing on keeping the fizz when it comes to adjusting to changing tastes.<p>The brand's first-quarter earnings report, out Wednesday, comes amid a major shift that's slowly been taking place in the beverage industry. …

16 Research-Based Hacks for Your Social Life

Our world is made up of lots of people doing lots of things all the time. Psychology can help you to understand your own and other people’s behavior …

7 Predictions For The Future Of Online Marketing

I recently wrote a piece on my “7 Predictions For How The Internet Will Change Over the Next 15 Years.” Among my predictions were the disappearance of conventional Internet “connections,” the commoditization of privacy, the arrival of augmented reality, less work for skilled humans, and the arrival …

Online Life

Coca-Cola Unifies Its Brand Worldwide With New Design Language

Now, Coca-Cola, Diet Coke, Coke Zero, and Coke Life will have the same retro look.<p>Last night in Mexico City, Coca-Cola revealed the final act in a year long “One Brand” unification strategy. It’s Coke’s new packaging. Now Coca-Cola, Diet Coke, Coke Zero, and Coke Life will share a single branded …

The future of Coca-Cola and Pepsi depends on this unexpected beverage

On Monday, PepsiCo CEO Indra Nooyi said on Monday that less than 25% of the company's global sales are from soda. In comparison, nutritious items such as fruits, water, and unsweetened tea also now make up 25% of the company's sales.<p>"[Pepsi has] been future-proofing our product portfolio, reshaping …

The Starbucks way: Interaction is key for customer loyalty programs

In this age of interaction, consumers are leaning toward highly personalized loyalty programs.<p>On Tuesday, Starbucks’ brand managers released a …

The Strange Rise of Neuromarketing

On Twitter, someone linked me to this: the Neuromarketing World Forum (NWF) 2016, which has just taken place in Dubai (which the conference …

How to Build a Story With Your Brand

Creating new stories with your brand is a great marketing strategy.<p>Brands have to be more responsible than ever before. These days' customers are looking for more than someone who can sell a product at the most affordable price. They are looking deeper into what companies are doing in order to …

What Starbucks Teaches About Marketing Commodity Products

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>It’s been a while I know, but try to think back to 1992 (or ask someone who can remember), coffee was a 65 cent item that came in a Styrofoam cup. It tasted like Folgers and there was nothing romantic about it.<p>But some people got all …

Skincare brand challenges China's 'leftover women' label in new campaign

A luxury skincare brand is causing a stir in China with a new marketing campaign that challenges the idea of "leftover women," a derogatory term that's been used to shame unmarried Chinese women who are past their mid-20s.<p>SK-II, part of consumer giant Proctor & Gamble, has launched several online …

Luxury Lifestyle

Neuroscience Proves We Buy On Emotion & Justify With Logic & Why Deals Get Stuck In No Decision

The expression that “People buy on emotion and justify with logic” has always made intuitively sense to me, but rationally it seemed like BS.<p>You …

Why Addiction Is a Learning Disorder

Journalist Maia Szalavitz has written about the intersection of drugs, policy, and the brain for more than two decades. In her latest book, <i>Unbroken</i> …

Drug Addiction

Apple's marketing at 40: From reality distortion to the real thing

<i>Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.</i><p>The rebel has turned to kindness.<p>The challenger has begun to look like Big Brother, even as it's fighting the forces of Even Bigger Brother.<p>It's tempting to think that Apple's persona hasn't really changed …

Using Humor to Gain Brand Recognition: Knowing Where the Line Is and When to Cross It

<i>By Tim Ray</i><p>For business owners, it's tempting to play things on the safe side and strive to never, ever offend a potential customer. Controversy is a good way to get attention, but many companies veer firmly away from any risk of that attention being negative.<p>This is a particularly tricky and …

How to Turn Customers into Brand Advocates

In the marketing world, it's no secret that it costs more money to generate a new customer than it does to market to an existing one. To make the most of your marketing budget, take steps to turn your customers into brand advocates.<p><b>Use an Innovative Customer Service Approach</b><p>Customers are demanding …

Sure, Fine, Listerine Is A Lifestyle Brand Now

When you think of Listerine, or of any mouthwash, what comes to mind? Anything at all? That’s the challenge in marketing oral care products: people …

5 Weird Methods Well-Known Brands are Using to Drive Traffic (That You Can Do Too)

When it comes to getting visitors to your website, more is always better. But getting traffic that’s engaged, interested and active? That’s another …

How to Make Italian Seafood Salad (Insalata di Frutti di Mare)

It wasn't until very recently that the similarity between Peruvian ceviche and Italian seafood salad struck me. Peruvian ceviche: chunks of seafood—some raw, like fish, and some cooked, like shrimp—marinated in lime juice with cilantro and onion, along with the heat of fresh chili peppers. Italian …

Data-Driven Customer Experience: Where the Rubber Meets the Road

Social media data powers today’s data-driven CMO.<p>Social media data informs many marketing-related activities, from ensuring that a company’s target …

Virtual Reality, Brand Immersion, And The Power Of Making Memories

By Patrick Milling-Smith6 minute Read<p>A few years back the <i>Journal of Consumer Research</i> published a study titled “The Effect of Mere Touch on Perceived …

Customer Experience Is the Future of Design

There was a time when businesses could depend solely on the quality of their products to bring in new business. Success came from a company’s sole …

Bayes's Theorem: What's the Big Deal?

I’m not sure when I first heard of Bayes’ theorem. But I only really started paying attention to it over the last decade, after a few of my wonkier …

3 Reasons For The Rise Of Data Science In Marketing

As “digital” becomes more of a lifestyle for practically everyone around the world, an explosion of data emerges in which actions <i>and</i> interactions can …

Data Science