Janay Kingsberry

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Facebook inadvertently screws over small publishers… again

When Facebook was only a few years old, the eventually ad proposition was clear. It would know so much about you that its ads would have more …

AdTech

Here Is the Good News

Perhaps the most embarrassing aspect of filing for bankruptcy is the well-meaning condolence note from a friend. “I’m so sorry,” more than one has …

Executive says Facebook will be all video, no text in 5 years

Video must be doing well on Facebook, because an executive at the company just predicted that's all Facebook will be in five years.<p>Nicola Mendelsohn, …

7 Ways to Rock at Snapchat Marketing

Want to tap into the power of Snapchat for your brand? Follow these tips.<p>As an online marketer, you're probably used to hearing about the "next big thing" in social media. The next network that could rival Facebook, unseat Twitter and so on.<p>While it's true that many platforms are no doubt …

Marketing

Social selling: The right way and the Kanye way

<i>This column is part of Globe Careers' Leadership Lab series, where executives and experts share their views and advice about leadership and management. Follow us at</i> @Globe_Careers<i>. Find all Leadership Lab stories at</i> tgam.ca/leadershiplab<p>Who couldn't use an extra billion dollars? I'm sure many …

Kanye West
Mark Zuckerberg

Facebook is muscling in on Twitter's hottest app

The new service is built into the Facebook app and appears next to the options to add a photo, video, tag a person, or add an emotion to a status.<p>When pressed, the stream goes live and friends are alerted to the live video, which they can then watch, like, and comment on.<p>Twitter also has a similar …

Mark Zuckerberg

How to Double Your Traffic Without Paying Google or Facebook a Cent

I had just launched my blog.<p>The first post was published and it was there for all the world to see. But no one knew it existed. I had no budget for …

Marketing

12 Great Content Marketing Ideas in 12 Months

Have you put pen to paper and developed your content marketing calendar yet? Here's a great start to one.<p>Content marketing is an important part of any business, especially if you're looking to drive traffic and sales through optimizing search engine traffic. So what better time than now to start …

Marketing

Introducing 360 Video on Facebook

<i>By Maher Saba, Engineering Director, Video</i>Starting today, 360-degree videos will begin rolling out in News Feed.Our goal at Facebook is to connect …

Samsung Gear VR

5 Big Changes Coming to Social Media in 2016 – Ryan Holmes’ Collection – Medium

<b>5 Big Changes Coming to Social Media in 2016</b><p>It’s been a memorable year in social media. 2015 saw the birth of live social streaming, with apps like …

7 Sins of Content Marketing

Whether just starting out or having an off day, we’ve all made an unfortunate mistake or two in content marketing. Righting that wrong and moving on …

Marketing

How to Launch a Brand on Social Media in 5 Simple Steps

It seems as if every brand in the world is already on social media. Facebook, Twitter, Instagram and even Snapchat are being flooded with content and …

Marketing

Top 16 Most Effective Search Engine Optimization Tips [Infographic]

SEO is a dynamic industry which requires keen observation and consideration in any kind of on-page changes, off-page activities or link-building …

Marketing
AOL

What Great Brands Do That You Should Do for Your Personal Brand

"Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding.We are CEOs of our own companies: ME Inc. To be in business today our most important job is to be head marketer for the brand called YOU."<p>What always …

I asked founders on mobile trends for 2016 — here are the six highlights…

Everyone has heard “desktop is dead” and “mobile is eating the world” a million times, but what does that actually mean? And, more specifically, what …

2016 Outlook: What Will Drive News in the Year Ahead?

The past year saw tectonic shifts in how news is delivered and consumed. Video became more essential to branded content on every platform from Instagram to Facebook. Real time media was on steroids with Twitter's launch of Twitter Moments, Snapchat's Snapchat Live, and Apple News. Real-time news is …

How to Add Social Media Links to Your Gmail Signature

You don’t have to settle for a staid, text-only signature for your Gmail account: with a little image manipulation and the help of Google Drive, it’s …

5 Progressive Digital Marketing Trends for 2016

<b>Motion (video)</b> will be the new currency to grab attention and conversions in a digitally distracted world<p><b>Influencer Marketing</b> will be the catalyst to move from being a conventional brand to a coveted brand.<p><b>Customer engagement marketing</b> will transform the customer's journey. Organizations will …

How to become an email powerhouse — and increase opens, clicks, and revenue (webinar)

<b>Email marketing is the undisputed</b> <b>marketing ROI leader</b><b>, the</b> <b>preferred channel</b> <b>for your customers—so why are you losing money?</b><p><b>Join our live webinar to find out from the experts how personalization can dramatically increase open rates, click-through rates (CTR), and revenue. Register here for …

Marketing

7 must know content marketing trends of 2016

It is unbelievable how time flies! It’s that time of the year again when marketers review what strategies were beneficial for them and start drafting new ones (for the year ahead).<p>It is true that content marketing is the most powerful strategy for drawing attention of the users and constantly …

Marketing

What is a Good Engagement Rate?

Now that we’ve defined engagement, let’s dive into the analytics. What makes a good engagement rate? It can be hard to identify the benchmark to aim …

InterAct

Social Media Marketing: 4 Goals to Consider in 2016

The New Year has arrived and with it come many personal and professional resolutions. For business owners that may include a stronger marketing …

An Alleged Sexual Assault Was Posted To Snapchat And Set Off An Internet Manhunt

Users were shocked by a video uploaded to Snapchat and then Facebook of two men assaulting a woman at a party.<p>"I posted the video thinking it was the right thing to do, because it had shocked me," Uytterelst said. "On Facebook, I asked people if they knew the two men and they sent me information …

Facebook is opening up its Messenger platform so developers can build interactive chat bots

Facebook has allowed select developers access to an unannounced SDK that lets them build interactive bots in Messenger so users can get information, shop and pay for purchases within a conversation, reports TechCrunch.<p>The Chat SDK reportedly allows the creation of bots that can automatically …

Chatbots

The Most Astonishing Photos That Won Awards In 2015

It's been another year of awe-inspiring and goosebump-inducing photography. Take a look at the best of the best.<p><i>National Geographic Traveler</i> Photo Contest 2015<p>The travel arm of the National Geographic Society received more than 17,000 entries, with one image making it to the top spot: a spectacular …

9 Puzzle Websites to Sharpen Your Programming Skills

<b>Solving programming puzzles</b> is a fun way to develop your logical and problem solving abilities. Also, when you’re familiarizing yourself with a new …

Beginner's guide to Web Scraping in Python (using BeautifulSoup)

Introduction<p>The need and importance of extracting data from the web is becoming increasingly loud and clear. Every few weeks, I find myself in a …